South Florida Interactive Marketing Association
Founded in 2003, the South Florida Interactive Marketing Association (SFIMA) is a forum dedicated to professionals specializing in interactive marketing. Our goal is to provide opportunities for learning and networking that promote career growth and business success.
This Month
Thursday, March 11, 2010
Increase Sales with Search Marketing
March Event Sponsorships Available
For the past several years, the topic of Search has brought out crowds of near
200 at SFIMA. This March should be no different. Don't miss out. Exhibit Tables
are available as low as $499. A few tables remain. For more information please
contact President@SFIMA.com.
Event will be held in the
Pier Top -
check it out!
In a tough economy it's more important that ever to spend your budget efficiently. So for the March event, the panel of experts will offer tips you can use this month to jump start sales using search marketing.
They will cover:
- Search and social
- Long Tail - Low cost, high converting keyword expansion
- Measure your search ROI with solid conversion tracking
- Search Query Reports - Negative Keywords / New Ad Groups / New Keywords
- Day Parting - Conserve budget and advertise at most efficient hours
- What is Universal Search?
- Why is video search important?
- What is the best type of video content to be using?
- Tips and tricks on optimization and best practices for VSEO
- VSEO Metrics and measurement
- Online reputation management
About the Moderator
Maria Harrison - President & Owner, iClarity
Ms. Harrison is a 10-year Internet industry veteran, with experience in online
marketing and media buying plans, website usability, email marketing, search
engine marketing and more. Prior to founding iClarity, an interactive marketing
consulting, strategy and implementation firm, she was Director of Online
Marketing for Interval International, an InterActive Corp (IAC) company. Past
president of the South Florida Interactive Marketing Association.
About the Panelists:
Erik Simons, USO Networks
Erik Simons has been a serial internet entrepeneur for well over a decade. After
graduating University, Simons began his internet career by pioneering online
affiliate marketing networks for the gaming industry, providing performance
based advertising solutions which are still in use today in the multi-billion
dollar industry. Simons has founded multiple internet companies around the
globe. Most recently, Simons invented platforms for the optimization and
distribution of web video for one of the companies he co-founded with John
Ferber, USOnetworks and also helped Ferber in the creation of microgiving.com,
an internet based charity which aims to directly connect donors with those in
need.
Neil Kaplan, Senior Vice President, Business
Development, Vantage Media.
Neil has launched numerous successful Web businesses, taking them from start-up
to tens of millions of dollars in revenue in rapidly changing, highly
competitive consumer environments. He has specialized in the migration of
consumers and revenue from old media to new media. He held leadership positions
with Internet Brands, Universal Studios, The Los Angeles Times and Bain and
Company. Recognized as the most technologically advanced Search Engine Marketing
(SEM) agency in the nation, Vantage Media specializes in customized performance
search marketing campaigns that harness the power of paid search traffic and
turn it into concrete business opportunities for leading brands such as Allied
Van Lines, eHarmony and Safeco Insurance.
Joe Laratro, Founder/President, Tandem Interactive
Joe Laratro, a
recognized and leading expert in the Search Engine Marketing industry,
recently made South Florida's Business Journal Top 40 under 40 2009 List.
His long list of accomplishments includes being an active speaker at
industry events like Webmaster World, SMX, and Local IMAs. He sits on the
Advisory Board and is the lead moderator and speaker liaison for Pubcon. He
also developed and taught Search Marketing Training for the DMA, SEOClass,
Network Solutions, Pubcon Masters, and the University of San Francisco. Mr.
Laratro has been quoted in numerous articles including Internet Retailer,
eMarketer, DMNews, eWeek, MediaPost, and Target Marketing. Mr. Laratro just
completed a new Advanced Analytics Certificate course for the University of
San Francisco and will be releasing the "SEO Diet: Fit to be Found" book in
the near future.
Zach Hoffman, Founder/CEO, Search Engine Operator
Zach's love for fast paced culture and growing business markets has kept
him a South Floridian - often traveling to NYC to service business
relationships. Zach has always been an entrepreneur at heart; while in
college, before starting Search Engine Operator, he worked as an
Independent Internet Marketing Consultant for local businesses and
started a lead generation website focused on affiliate offer marketing.
Zach utilizes his finance and economics background to efficiently
navigate the auction markets of Search Engines.
We encourage questions from the audience for the panelists. Questions can be sent to: membership@sfima.com or president@sfima.com
Note: Register early to avoid the $10 walk-up charge.
Event Table Sponsors
Skidiving Trip
Win a skidiving trip in a raffle provided by THAT Agency. Jump from 10,000 feet with gear and instruction included. This prize can be given to a friend if the winner is not up for the challenge.
If you've never been in the exciting Pier Top at the Hyatt Regency Pier 66 now is your chance!
Note: Register early to avoid the $10 walk-up charge.
Join us for post-networking at the Hyatt Pier 66 bar.
SFIMA Text Alerts
Join the SFIMA Text Alert program by texting the word SFIMA to: 247365.
Benefits include:
- Monthly Alerts about events (we will not send more than 3 messages per month. No spam here)
- Last minute event updates and special announcments.
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