John Lawson, Founder of ColderICE and the CEO the online store 3rd Power Outlet has been growing and changing his business with the continuously shifting world of e-commerce since he began selling a few used IT books online for extra money in 2001.
Lawson has established himself as an eBay Platinum PowerSeller and Certified Education Specialist. "I focus on transitions," says Lawson. Social marketing strategies and approaches are changing as fast as the related technology is being developed. Lawson is known for being capable of not only embracing innovations and change, but also for being able to understand which new products, methods, and ideas are worth embracing and which should be passed on.
"You have got to be ready for the wave in social media," said Lawson. "You have to be in the forefront and grasp the new technology as soon as it's out there. You also have got to be able to pick and choose what innovations will work for your company - all change isn't necessarily good change."
