It's all about results: Are pay for performance ad networks the future of digital advertising?

Enjoy the musical entertainment of American Idol star Ghaleb during the networking hour

Help us celebrate SFIMA's 7th Anniversary at a post-event party on the 3rd floor at the "Living Room" bar, 9pm

Panelists

Mark Papia - Fox Interactive Media
Senior Vice President, Performance Marketing

Brent Herd - AOL Advertising
Regional Director of Sales

Caitlin Borgman - Yahoo
Account Director

Joseph DeRario - Kontera
Southeast Regional Sales Manager

Moderator
Mark Evans - Former SFIMA President
Mark Evens will moderate this session where you can ask questions of the panel or provide your insight on other member's questions.

This month our panel of experts will bring a wealth of knowledge and real life CPA model experiences to share including:

Why more people are using CPA networks today.

Why CPA networks work better in tight economies.

What companies are doing well with ad networks.

Does CPA advertising make sense for your company?

How to transition to a pay-for-performance CPA model.

Mark Papia oversees all performance sales for FAN's network of sites including MySpace.com, AmericanIdol.com, IGN.com, among others. Additionally, Mark is heading the sales initiative for the recently launched FAN Audience Network. Mark conceives and constructs advertising programs to drive acquisitions for performance-oriented, Fortune 1000 companies. Mark also works with Direct Response and Lead Gen advertisers, as well as Ad Network partners.

Mark has worked twenty-five years in the media business including the last 10 at Fox Interactive Media, Intermix Media Corp, Monster and Yahoo. Mark worked with Intermix Media during the incubation of MySpace.com and Monster Worldwide during the acquisition of Tickle.com. Previously, Mark worked with Yahoo's network sales team to sell and execute integrated sports promotions to marketers in the western U.S., including Visa, Nike and Toyota. Between 1999 and 2003, Mark managed key Yahoo partnerships in NY, including Yahoo's strategic alliances with Pepsi and Warner Bros. Mark was the driving sales-and-marketing force behind many high-profile Yahoo initiatives -- including PepsiStuff.com, Britney Spears' Academy Awards and Super Bowl promos and Pepsi's Billionaire program. Mark spent several years as magazine publisher/editor at Cahners Business Information. Positions included...Group Publisher, Travel Age magazine group; Publishing Director, TWICE (This Week in Consumer Electronics) and Group Publisher of Variety's video magazine group.

Brent Herd is the Regional Director of Sales for AOL Advertising Brent came to AOL from Advertising.com, where he started in 2005 in Sales for the Southeast Region. Prior to Advertising.com, Brent held positions at Bolt.com, Moxie Interactive and Yahoo.

Caitlin Borgman oversees search and graphical media programs across the Yahoo Network for travel, cpg, and restaurant clients based in the Southeast. She began her digital media career in 1999 at The Weather Channel where she led Ad Product development for weather.com. In this role she helped define ad strategy for the site and establish industry standards for interactive media measurement and ad products. In 2004, Caitlin moved into media sales at weather.com where she worked with advertisers and agencies based in the Mid-Atlantic. She joined Yahoo in 2006 as a Senior Account Executive. In 2009, Caitlin was named as one of the top 17 digital media sales people in the U.S. by a Jack Meyers/IAB survey.

Joe DeRario heads up Kontera's Advertising Sales in the Telecom vertical and across the Southeast region, including Texas. Based in Atlanta, DeRario built close relationships and custom applications for the leading Telecom service providers, developing some of Kontera's largest client partnerships. Prior to joining Kontera in October 2007, DeRario was Regional Sales Manager for Hoover's focused on B2B Advertising opportunities and custom integrated solutions. He refined his digital advertising and sales expertise while an Account Manager at Winstar Interactive Media and Interep National Radio Sales.

Networking Hour 6:30-7:30pm: Enjoy the musical entertainment of American Idol star Ghaleb.

Post-event Party Third Floor at the Living Room Bar, 9 PM: Help us celebrate SFIMA's 7th Anniversary at a post-event party!

Note: Register early online to avoid additional $10 walk-up registration.

Event Details Time/Date: 6:30 - 8:30 pm Thursday, 9-10-2009 Place: W Hotel 401 N Fort Lauderdale Beach Blvd Fort Lauderdale, FL 33304 Contact: Membership@sfima.com Member Cost & Registration Non Member Cost &    Registration $39