Events
Thursday, 11-12-2009
Ecommerce Optimization: Last-minute Plays for the Holiday and Beyond
The holiday season is make-or-break time for most ecommerce marketers – even more so in a shaky economy.
Optimizing your site and marketing channels is your best bet. But you need to know which minor, last-minute changes can make the biggest impact on your ROI.
In this highly interactive session, we'll look at quick steps you should take to improve results, end the year on a high note, and start off 2010 strong.
About the speaker:
 | Hunter Boyle is Director of Content Marketing for MarketingExperiments, a pioneering research lab that helps marketers learn and apply research-tested optimization methods to improve ROI. The company's mission is to “discover what really works” in optimization. A former editor and marketer with Internet Marketing Report, The Industry Standard, and other B2B publications, Hunter has managed content development in both agency and client-side roles, including several eNewsletters and multichannel campaigns. He is an active volunteer and supporter of nonprofits in education, health care, arts, and culture. |
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MarketingExperiments helps marketers learn and apply research-tested optimization methods to improve ROI. A pioneering research lab dedicated to conducting experiments in marketing and sales processes, MarketingExperiments has developed the world's largest collection of optimization-related tests. These case studies, strategies and results are disseminated via the free MarketingExperiments Journal and blog, and through training courses and workshops. Today, with multiple optimization indices and formulas, MarketingExperiments partners with organizations ranging from Fortune 50 companies to small businesses to drive breakthrough discoveries and “discover what really works” in optimization. |
We are pleased to present you with a unique venue in Miami. This must attend event will be held at Jungle Island in Miami.
Event Details |
| Time/Date: |
6:30 - 8:30 pm
Thursday, 11-12-2009
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| Place: |
Jungle Island
1111 Parrot Jungle Trail
Miami, FL 33132
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| Contact: |
Membership@sfima.com
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| Member Cost & Registration |
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Non Member Cost &
Registration |
$39
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