This will be SFIMA's largest educational event of the year. Sponsored by Gunster Yoakley.

Join 200 other South Florida marketers for dinner, networking, and an insightful presentation on the future of interactive marketing. The Florida Direct Marketing Association and America Marketing Association South Florida have partnered with SFIMA for this event. Dinner will be at round tables. Seating is limited. Marketers must decide every day which interactive strategies will work for their brands: social networking, online video, podcasts, widgets, viral campaigns, the latest search techniques or mobile advertising. eMarketer CEO Geoff Ramsey will cut through the clutter of contradictory statistics to give you insight about optimizing interactive marketing programs. Join us for the largest educational event this year for interactive marketers! Sponsored by Gunster Yoakley. View Dinner Menu

This presentation will answer tough questions that will save you time and help shape your marketing strategies this year, and beyond:

• The business and trade press are going gaga over widgets, but what are they really and how can they do a marketer's bidding?; Do they represent a big marketing opportunity, or a small blip for a select few advertisers?
• Is it true that word-of-mouth techniques can serve as a powerful tool to extend your reach and bolster your credibility, and at a far less cost than traditional media?
• Why is that if you only invest in paid search, you are missing 75% of your online marketing opportunity?
• What are the best practices today for leveraging social network sites?; What are the mistakes to avoid?; Why is travel an ideal category for using social network techniques?
• Is the rush to online video marketing a fad, or a fantastic opportunity?; Which kinds of products and services will benefit most?
• Should you be investing on virtual worlds like Second Life, or sitting this trend out?

Speaker
Geoff Ramsey, Co-Founder, CEO
Geoff Ramsey is one of the Internet's most exciting digital marketing visionaries. As CEO and Co-Founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practices, covering every aspect of marketing in the digital age. He is frequently quoted in The Wall Street Journal, Forbes, CNN, BusinessWeek, Business 2.0 and Advertising Age.

A highly regarded speaker with an engaging presentation style, Geoff speaks at major industry and corporate events around the globe, including ad:tech, the Interactive Advertising Bureau (IAB), the Conference Board, the Economist Conferences, Yahoo!, Google, OMMA and the Direct Marketing Association (DMA). Prior to starting eMarketer, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft General Foods, M&M Mars and AT&T.

Sponsor
From conceptualizing dreams and putting them on paper, to expanding the capabilities of traditional bricks-and-mortar companies, Gunster Yoakley attorneys provide responsive and diverse counsel to businesses at all levels of growth. The Technology and Emerging Growth Company Practice Group of Gunster, Yoakley & Stewart focuses on building value for our clients in technology-related matters, issues and transactions. Advanced business degrees and non-legal business, financial and emerging growth company experience gives us substantial insight into our clients' needs. Gunster Yoakley has more attorneys recognized by the Best Lawyers in America for Technology Law than any other law firm in Florida.