Board Member – Michelle Carroll
Digital Marketing Professional | Search Engine Marketing Consultant
Experienced Digital Marketing Professional with 20+ years of experience in Online Marketing, including the areas of Marketing Strategy Development, Search Engine Marketing (PPC and SEO), Social Media Marketing, Web Development, eCommerce, Public Relations, Advertising, Brand & Product Development, Project Management, Email Marketing, and Business Development.
Entrepreneurial, results-oriented leader with experience in managing, developing, marketing, assessing and maintaining web products. Expertise in:
* Internet Marketing — Strategy, Copywriting, Landing Pages, Online Media, Email Marketing, Affiliate Programs, Content
* Search Engine Marketing — Pay per click, Search Engine Optimization
* Social Media Marketing – Optimization of Facebook, Twitter, YouTube, Linked In, FourSquare, Pinterest, etc.
* Public Relations — Web Optimized PR, Traditional Media Outreach, Media Kits
* Traditional Marketing — Negotiation of all types of media, including Print, TV, Radio, etc
* Product Development — Specification Documentation, Functionality, and Usability Design
* Project Management — Cross-Functional Team Management, Scheduling
* Strategic Partnerships — Business Development
* Online Acquisition & Customer Retention
Specialties: Internet marketing consultant, search engine marketing, search engine optimization, social media marketing, internet advertising, brand development, ecommerce, project management, strategic partnerships, online acquisitions and retention, email marketing, affiliate marketing, and traditional media (print, TV, radio), wordpress development