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Brand Seduction: How Neuroscience Can Help Small Businesses Build Memorable Brands

March 30 @ 12:30 pm - 1:30 pm

Most entrepreneurs don’t think about how to build their brand. But that’s a mistake. Far more than a logo, a strong brand can excite investors, inspire employees, attract great talent, and help focus your company. In this dynamic “Brand Seduction” webinar, author Daryl Weber digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to “seduce” customers and grow their businesses. He will explore the unconscious side of brands and show business owners how to decode, build, and use hidden “brand fantasies” to grow your brand and business. This interactive workshop will give you the fundamentals and tools to build out a powerful, resonant brand that can help guide everything your growing company does and breed strong consumer loyalty.

You’ll learn:

  • The surprising unconscious side of brands
  • The biggest myths about consumer psychology
  • The real role of emotions in building brands
  • Practical tools to use neuroscience to inspire better marketing
  • What a brand positioning is and why you need one
  • The mistakes most small businesses make when building their brands
  • The key elements to any strong brand and how to build your own
  • How to use your brand to guide your company and its marketing

Daryl will make the science of brains and brands not just easy to understand, but fascinating and easily applicable. Through simple language, real world examples, and engaging storytelling, Daryl shows audiences the power of the unconscious side of brands, and how they can uncover and tap into this often ignored engine for brand growth. He will inspire you to tap into the hidden, unconscious power of your brands.


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About Daryl Weber:

Daryl Weber is a brand consultant, speaker, and entrepreneur whose work has influenced many of the best brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Old Spice, and many more. He is the author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, which explores the unconscious side of brands in a way that’s inspiring for creative marketers. Previously, Daryl was Global Director of Creative Strategy at The Coca-Cola Company, where he oversaw brand strategy for many of the company’s global billion-dollar brands. Prior to that, he was a Director of Strategy at Redscout – a boutique brand and innovation consultancy where he advised Fortune 500 companies on new product innovation and brand positioning. Most recently, Daryl launched his own brand, a line of modern sleepwear for men called Bedfellow. Daryl has a BA in psychology from Columbia University and resides in New York with his wife and two sons. Fun facts: Daryl played Division 1 Tennis in college and played bass in a Meat Loaf tribute band called Anything for Loaf.


March 30
12:30 pm - 1:30 pm


Zoom Meeting

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