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Cannabis 101: How This Fast-Growing Industry Goes to Market in Florida and Beyond

June 11 @ 12:30 pm - 1:30 pm

Live Virtual Panel(Zoom Meeting)

Thursday, June 11 @ 12:30pm – 1:30pm

With U.S. CBD Oil sales expected to reach $2.1 billion in 2020, and Florida being the nation’s second-fastest-growing medical-marijuana market, cannabis companies are everywhere – and they’re all learning how to go to market while navigating regulatory, legal and marketing challenges.

This panel discussion will feature marketers from both inside and outside the medical marijuana and CBD/hemp sides of the industry who are involved in helping these fast-growing cannabis companies get their share in Florida and beyond.


Key Takeaways

  • Understanding the challenges of the Cannabis digital marketing landscape, the do’s and don’ts.
  • The digital pitfalls and pratfalls for Cannabis companies going to market.
  • How the new stay-at-home economy has impacted the Cannabis industry in South Florida and beyond.


Panel Moderators


Jason Ibarra is the Digital Director at Tropic Survival Advertising & Marketing and a partner in Extract Cannabis Collective, an industry networking forum whose goal is to elevate the conversation around cannabis and the cannabis industry and reduce the stigmas associated with cannabis. Jason is a lifelong South Floridian and veteran marketer whose resume includes  regional and national brands that are household names.


Lance Helms is a SFIMA board member and the General Manager of Digital Solutions for the Sun Sentinel.  He has worked on both the publisher and agency sides of the advertising business, specializing in the retail, higher education, home furnishings and B2B tech industries.





June 11
12:30 pm - 1:30 pm


Zoom Meeting


South Florida IMA

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