Cannabis 101: How This Fast-Growing Industry Goes to Market in Florida and Beyond
May 14 @ 6:30 pm - 8:30 pm
With U.S. CBD Oil sales expected to reach $2.1 billion in 2020, and Florida being the nation’s second-fastest-growing medical-marijuana market, cannabis companies are everywhere – and they’re all learning how to go to market while navigating regulatory, legal and marketing challenges.
This panel discussion will feature marketers from both inside and outside the medical marijuana and CBD/hemp sides of the industry who are involved in helping these fast-growing cannabis companies get their share in Florida and beyond.
- Understanding the challenges of the Cannabis digital marketing landscape, the do’s and don’ts
- The digital pitfalls and pratfalls for Cannabis companies going to market
- Cannabis interactive marketing success stories
Panel moderator Lance Helms is a SFIMA board member and the General Manager of Digital Solutions for the South Florida Sun Sentinel. He has worked on both the publisher and agency sides of the advertising business, specializing in the retail, higher education, home furnishings and B2B tech industries.