- This event has passed.
Disabilities and Digital Equality: How to navigate the waters of the ADA and the country’s largest untapped demographic.
January 9 @ 6:30 pm - 8:30 pm
People with disabilities represent more discretionary income than African Americans and Hispanics — combined. However, very few marketers understand how to tap into this enormous hidden market. Having a website that meets minimal legal compliance is just the beginning. Learn how to hone an inclusive approach that encompasses service design, data architecture, photography, and digital experiences.
- Understand the ADA and how it relates to your website or app’s legal risk
- Which use cases your teams need to consider when building a customer experience (the answer will surprise you)
- Some success stories in connecting to a half trillion-dollar market
About the speaker
Claudio Vera is a certified accessibility professional with over 20 years’ experience in UX design and front-end development. After a successful career as a creative director and founder of two web design firms, he became an advocate and evangelist for digital accessibility and inclusion. Accessibility evangelist and lead for a 65,000-person company with digital experiences that include web, mobile, native, augmented reality, kiosks, and gaming.
Royal Caribbean Cruises Ltd. (NYSE: RCL) is a global cruise vacation company that controls and operates four global brands: Royal Caribbean International, Celebrity Cruises, Azamara Club Cruises and Silversea Cruises. We are also a 50 percent joint venture owner of the German brand TUI Cruises and a 49 percent shareholder in the Spanish brand Pullmantur Cruceros. Together these brands operate a combined total of 59 ships with an additional 15 on order as of September 30, 2018. They operate diverse itineraries around the world that call on all seven continents.
Thanks to this event’s sponsor
Crownpeak, the only true cloud-native digital experience platform, offers a suite of powerful tools that deliver the industry’s fastest time-to-market across web content management, web accessibility, SEO, governance, and privacy UX. Crownpeak helps brands quickly create and deliver digital experiences that build trust and maximize customer lifetime value. On top of its powerful CMS, Crownpeak includes built-in personalization and testing tools, on-site tag and performance monitoring. As the leader in customizable privacy experiences compliant with global privacy regulations – such as the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) – Crownpeak provides the world’s only API-based consent-as-a-service system, able to optimize progressive consent across all devices and channels. Hundreds of Global 2000 customers – including Toyota, Healthgrades, and Unilever – rely on Crownpeak to deliver privacy-first and high-quality digital experiences with a quicker time to market.