Disabilities and Digital Equality: How to navigate the waters of the ADA and the country’s largest untapped demographic.
January 9, 2020 @ 6:30 pm - 8:30 pm
People with disabilities represent more discretionary income than African Americans and Hispanics — combined. However, very few marketers understand how to tap into this enormous hidden market. Having a website that meets minimal legal compliance is just the beginning. Learn how to hone an inclusive approach that encompasses service design, data architecture, photography, and digital experiences.
- Understand the ADA and how it relates to your website or app’s legal risk
- Which use cases your teams need to consider when building a customer experience (the answer will surprise you)
- Some success stories in connecting to a half trillion-dollar market
About the speaker
Claudio Vera is a certified accessibility professional with over 20 years’ experience in UX design and front-end development. After a successful career as a creative director and founder of two web design firms, he became an advocate and evangelist for digital accessibility and inclusion. Accessibility evangelist and lead for a 65,000-person company with digital experiences that include web, mobile, native, augmented reality, kiosks, and gaming.
Royal Caribbean Cruises Ltd. (NYSE: RCL) is a global cruise vacation company that controls and operates four global brands: Royal Caribbean International, Celebrity Cruises, Azamara Club Cruises and Silversea Cruises. We are also a 50 percent joint venture owner of the German brand TUI Cruises and a 49 percent shareholder in the Spanish brand Pullmantur Cruceros. Together these brands operate a combined total of 59 ships with an additional 15 on order as of September 30, 2018. They operate diverse itineraries around the world that call on all seven continents.