FUTURE PROOF: TALENT DEVELOPMENT FOR MARKETING in the 2020s
May 9 @ 6:30 pm - 8:30 pm
The more we learn to reflect critically on the role of automation in our society and economy, the more we will be prepared to shape the future. In what areas should we invest as marketers? The answers will surprise you. In a digital world where tech seems to be the upfront focus, this session will explain why critical thinking, art, coding, emotional intelligence, inclusiveness, questioning authority, self-learning and entrepreneurship are the building blocks for the success of future marketers.
- Relearning ABCDs: Audience, Behavior, Convergence, Design
- Why EQ is as important as IQ
- HOW AI means more than Artificial Intelligence but also Artificial Influence
- The Rise of Intelligent Assistants and How This Will Alter Marketing
Geoffrey Colon, Head of Brand Studio, Microsoft Advertising
Author. Designer. Data Punk. Broadcaster. DJ. Developer. A compelling voice at the intersection of marketing, tech, media and popular culture. When asked what he wanted to be when he grew up at age 6 Geoffrey answered: “Rich from knowledge.” Geoffrey Colon is Head of Brand Studio at Microsoft Advertising where he wants you to rethink how to learn, communicate and evolve in the 21st Century and how marketing, advertising, design and technology will have an effect on this evolution. This requires learning, unlearning and relearning and Future Proofing to do this. Geoffrey has programmed experiences in AR, voice skills and conversational interfaces. Prior to Microsoft he spent time working at Ogilvy & Mather and 360i working with clients like IBM, Coca-Cola, American Express, WWE, History, Red Bull and Mondelez to name a few.
Microsoft. We believe in what people make possible. Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.