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How to Conduct Your Own Digital Marketing Audit
October 6, 2021 @ 12:30 pm - 1:30 pm
Having a strong online presence is critical to the success of your business. Your business must show up and stand out in the digital space. You don’t want to leave your digital marketing to chance. Every business must conduct a thorough digital audit to determine which aspects of your marketing efforts are working and which ones should be scrapped. In this 60-minute hands-on workshop, marketing agency owner Ricardo Berris of BizHack Academy will walk you through the digital audit he conducts for his clients, including: SEO, social media, website, and content. In a live demo of the tricks of the trade, he’ll walk you through the free tools that professional marketers use to achieve major results and growth. You’ll leave this session equipped with the resources and tools you need to strategize and execute a thorough audit of your company’s digital presence to hit your growth goals.
At the end of the session, you will:
- Learn how to conduct your own digital marketing audit through the use of practical examples and a live demonstration
- Understand how to use free tools and techniques to evaluate your website performance, SEO, competitors, content and social media
- Know what questions to ask your service providers if they are doing audits for you (and point them to free audit tools if they’re not)
- Pave the way for a functional digital marketing strategy and roadmap
About Ricardo Berris
Digital marketing agency owner Ricardo Berris is a certified lead instructor at BizHack Academy. He’s the founder and CEO of MI Group, which provides technology and digital media solutions for businesses across the Caribbean, Central and South America looking to grow their operations in the U.S. He’s also the founder of the startup Purpusly, an online marketplace platform for selling products that support causes.
Ricardo is a serial entrepreneur with 17 years of experience growing and selling companies. The first company he built and sold was an education company tutoring children in math and English. And he owned and operated a music franchise in the Bahamas to prepare stage bands for international competition; one of the bands came third in the world in the London finals. He is a graduate of a business management program run by Omega College in association with St. Thomas University.