- This event has passed.
How to Use Thought Leadership on LinkedIn to Compete and Inspire Customers
January 19 @ 12:30 pm - 1:30 pm
Uncover your content marketing strengths and weaknesses and provide an immediate roadmap for thought leadership on social media platforms including LinkedIn. Sheryl Cattell, course creator and lead instructor for the LinkedIn Business Edge™ of BizHack Academy, will walk you step-by-step through the Thought Leadership Pyramid™, BizHack’s proven process to establish a thought leadership focus in your market. She’ll provide real-life examples of how to put each element into practice. And you’ll take a live assessment to get your TLP Score™.
- Your Social Selling Index and what it means
- Your business story and story of me and why it matters
- Identifying your ideal target customer and finding them online
- How to use keywords and hashtags to get discovered
- Social listening to enter the fray
- Understanding the competition
- Taking your unique stand
- Getting noisy to increase your reach and impact as a thought leader
The Thought Leadership Pyramid™ is a proven process for industry leadership on social media channels such as LinkedIn. It is perfect for small- to medium-sized businesses limited in time, money, and expertise. The average participant in BizHack’s Thought Leadership Pyramid training program, The LinkedIn Business Edge™ is able to increase their Social Selling Index by 50% and their appearances in search results by 90% using this proven methodology.
About Sheryl Cattell:
LinkedIn marketing expert Sheryl Cattell, MBA, CSM, MCLC, is a certified lead instructor at BizHack Academy and the creator of BizHack Academy’s LinkedIn Business Edge, a program to help business owners establish themselves as Thought Leaders on LinkedIn to drive sales and build strategic partnerships. Sheryl has spent more than 25 years in digital marketing. She is an award-winning digital marketer, former CMO/VP of marketing turned educator, and Master Certified Life Coach. Past career highlights include digital executive positions at Bank of America, Mary Kay, Travelocity, including 10 years at Bluegreen Resorts and 8 years at Dow Corning where she lived and worked in Brussels Belgium.
Sheryl is the founder and past president of interactive marketing associations in South Florida and Dallas. She has taught at top universities including the University of Virginia McIntire School of Business, The University of San Francisco, and Central Michigan University. Sheryl is a graduate of Michigan State University and has an MBA degree from Central Michigan University.