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How Can Your Business Leverage TikTok to Reach New Markets?

November 12, 2020 @ 12:30 pm - 1:30 pm

TikTok is one of the fastest growing social media platforms in the world. With 100 million monthly active users in the United States, TikTok is one of the largest social media platforms since Snapchat. This social media outlet provides a portal to a new land of potential customers.

So how can you leverage TikTok for your business? Becca Sawyer, Head of SMB & Operations – Global Business Solutions at TikTok, will be answering all your questions.


Key Takeaways

  1. How to reach new audiences that may not be active on other platforms
  2. Actionable tips businesses can use to create campaign ads that integrate seamlessly with other TikTok content for the best results.
  3. How to leverage TikTok content to build engaging video ads with minimal video editing expertise
  4. The key creative tools on TikTok to build a compelling video

Attend The South Florida IMA’s virtual education/networking event on Thursday 11/12/2020 @ 12:30 PM EST


About the Speaker


Becca Sawyer – Head of SMB and Operations – Global Business Solutions, TikTok US

Becca Sawyer is the Head of SMB & Operations at TikTok, leading the SMB NA & EU teams as well as the AdOps and Monetization Integrity teams for NA.

Prior to TikTok, Becca spent 11 years at Facebook, building and leading a variety of support, operations, sales, and content moderation teams on both the user and the advertiser side of the business. She played a role in Facebook’s global growth helping to open offices around the world, including spending 2 years in LATAM (Sao Paulo and Buenos Aires) leading the MidMarket and SMB teams and opening Facebook’s first Latin American offices.

After Facebook she spent several years advising small businesses on how to scale and consulting with companies on transforming their shared services organizations. She graduated from Stanford with a BA in History.


About TikTok

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.


Cost: Free to SFIMA Members, $15 non-members


November 12, 2020
12:30 pm - 1:30 pm


South Florida IMA


Zoom Meeting

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