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Leveraging LinkedIn to Grow Your Business
September 29 @ 12:30 pm - 1:30 pm
Do you want to find new customers using LinkedIn, the world’s largest professional network? This interactive session, led by LinkedIn marketing expert Sheryl Cattell of BizHack Academy, will show you how. Sheryl will share practical tips and tools that B2B companies – businesses that sell to other businesses – as well as consultants and marketing and sales professionals can use to immediately increase their visibility and thought leadership on LinkedIn. The workshop will cover the key elements your LinkedIn profile and company page to make the most of this powerful selling tool. Participants will receive a checklist of best practices for their profile.
The topics covered in the webinar include:
- Tips on profile enhancements every business person needs to make
- How your social selling score compares with others in your industry and network
- How to leverage features only on the mobile app – video cover stories, name pronunciation, QR code connections
- Tips on growing the size and quality of your network
- How to get more mileage from your posts (from hundreds to thousands of views)
This webinar is part of a #BizHackLive Digital Marketing Master Class Series that will help business owners and entrepreneurs find customers online by upgrading their digital presence. During these action-packed 60-minute webinars, BizHack Academy certified instructors will give you actionable tips and free tools to enhance your Instagram account, LinkedIn profile and website.
About Sheryl Cattell
LinkedIn marketing expert Sheryl Cattell, MBA, CSM, MCLC, is a certified lead instructor at BizHack Academy and the creator of the LinkedIn Business Edge, a course to help businesses drive sales and build strategic partnerships using LinkedIn. Sheryl has spent more than 25 years in digital marketing. She is an award-winning digital marketer, former CMO/VP of marketing turned educator, and Master Certified Life Coach. Past career highlights include digital executive positions at Bank of America, Mary Kay, Travelocity, including 10 years at Bluegreen Resorts and 8 years at Dow Corning where she lived and worked in Brussels Belgium. Sheryl is the founder and past president of interactive marketing associations in South Florida and Dallas. She has taught at top universities including the University of Virginia McIntire School of Business, The University of San Francisco, and Central Michigan University. Sheryl is a graduate of Michigan State University and has an MBA degree from Central Michigan University.