Loading Events

« All Events

  • This event has passed.

LinkedIn Mastery: Building Your Personal Brand | Sponsored by CTA Media

September 10, 2020 @ 12:30 pm - 2:30 pm

linkeIn mastery webinar

In this virtual reality, LinkedIn social networking is more important than ever in maintaining, nurturing, and growing our business networks. Yet, many marketers and agency leaders don’t know what to do to improve results. In this session, you will hear from industry experts, Maria Rutkin and Erik Chafin, on how to boost your professional brand and visibility on LinkedIn and beat the LinkedIn Algorithm. PLEASE NOTE: This will be a 2 hour event with LinkedIn basics covered in the first hour and the second hour will be devoted to using LinkedIn for sales.

Key Takeaways:

  • Learn how to map a new and successful LinkedIn strategy that gets results
  • Eight best practices to feed the LinkedIn Algorithm
  • Create provoking corporate content to raise your profile and expand your reach
  • Techniques to build your professional brand and grow your network
  • How to master LinkedIn for sales professionals



Maria Rutkin

CEO @Rutkin Marketing @Maria Rutkin



Maria Rutkin launched Rutkin Marketing in early-2015 when she realized many businesses were struggling to grow revenue and increase sales, and she decided to change that. Maria brings 20+ years of experience in marketing, management and demand generation for early stage and later-stage companies. She has a record of advising and leading teams, establishing tight alignment with sales, improving competitive market position, and a consistent record of outperforming quotas. Her hands-on, take-charge approach has provided clients and employers within the technology, software-as-a-service (SaaS), data-as-a-service (DaaS), financial marketing, and legal markets with a skilled executive who combines strategic vision with a strong understanding of operational issues and an ability to get results.


Erik Chafin

Speaker, and Director of Business Development@Connections for Business @Erik Chafin


Erik heads up the full spectrum of sales and business at Connections for Business, a Hollywood, Florida-based business-to-business provider of managed information technology services. In this role, he provides business owners and leaders peace of mind by removing the burden of managing IT, so that they can focus on what’s important – growing their business. An instrumental component of Erik’s success in cultivating a robust book of business on behalf of Connections for Business has been LinkedIn. By maximizing this powerful social media tool as a lead generation and conversion engine, he successfully positioned the company as a key player in the small-to-midsize enterprise space, with a clientele spanning diverse industries who trust Erik and his firm to provide a high-performing, secure environment.

Event Cost

Free for SFIMA members

$15 for Non-members

Thanks to the event sponsor

CTA Media works to strategize, create and implement performance marketing campaigns that yield better quality leads, higher conversions and increased ROI. By tapping into the power of the phone, we help advertisers capture and convert more customers, and provide transparency into our marketing tactics and accountability for our results. Our performance marketing campaigns helps businesses grow across all marketing channels.




September 10, 2020
12:30 pm - 2:30 pm


Zoom Meeting


South Florida IMA

Stay up to date on events by subscribing to our newsletter