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Office Depot – How Content Marketing Can Earn Your Brand Media Coverage

November 12 @ 12:30 pm - 1:30 pm

Office Depot Case Study

Office Depot worked with Fractl to earn more press and high-quality backlinks. This program will showcase their achievements and provide tips on how you can replicate similar success through a combination of creating original research, surveys, and studies and pitching that newsworthy content to publishers, resulting in high-quality brand coverage and links on sites like USA Today, NBC News, Business Insider and More.

  1. How content marketing + digital work together to build growth
  2. How to create newsworthy content publishers would be interested in
  3. How to pitch that content to writers for a higher chance of success

Attend The South Florida IMA’s education/networking event on Thursday 11/12/2020 @ 12:30 PM


Panel Individuals


Jan JohnsonJan Johnson, Sr. Analyst eCommerce, Office Depot Jan Rhees Johnson is an eCommerce professional with expertise in search engine optimization (SEO), site search and navigation, and taxonomy. Her current focus is strategic analysis to define SEO optimization opportunities and develop SEO content driving page rank, impressions and clicks. Also, an avid supporter of animal rescue, Jan has fostered over 100 puppies including her most recent 12-week-old pup, Prudence.





Amanda MilliganAmanda Milligan, Marketing Director, Fractl Amanda is an experienced growth and content marketing specialist with a focus on audience research, strategic content development, and personalized outreach and white-hat link building through the acquisition of media coverage.






About Office Depot

The ODP Corporation (NASDAQ:ODP) is a leading provider of business services, products and digital workplace technology solutions to small, medium and enterprise businesses. ODP, operating through its direct and indirect subsidiaries, maintains a fully integrated B2B distribution platform of approximately 1,300 stores, online presence, and thousands of dedicated sales and technology service professionals, all supported by its world-class supply chain facilities and delivery operations. Through its banner brands Office Depot®, OfficeMax®, CompuCom® and Grand&Toy®, as well as others, the company offers its customers the tools and resources they need to focus on their passion of starting, growing and running their business.

About Fractl

Fractl is a growth marketing agency that specializes in content development, SEO, digital PR, and organic traffic generation. We create highly compelling content to improve your rankings, backlink portfolio, and brand awareness, which all work together to drive your site’s growth. Our marketing thought leadership and research appears in Harvard Business Review, Forbes, Inc., Fast Company, Moz, The Next Web, Search Engine Journal, and more. Fortune 500 companies and boutique businesses alike, with some of the bigger names including Discover, DirecTV, AutoNation, ADT, Fanatics, Indeed, and of course, Office Depot. Find out how our superior results can increase your bottom line today.


Cost: Free to SFIMA Members, $15 non-members

This event is offered in partnership with PRSA of Ft. Lauderdale.






November 12
12:30 pm - 1:30 pm


South Florida IMA


Zoom Meeting

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