- This event has passed.
SFIMA Welcome’s Microsoft to discuss “How to Setup your Website for Conversion and Useability tracking for Free”
August 25 @ 6:30 pm - 9:00 pm$25
Wondering how visitors are interacting and engaging with your website? Wanting to know where bottlenecks are occurring in your conversion funnel?
You need to come to SFIMA’s event in August!
Microsoft Clarity is the most important free tool to be released since Google made Analytics free in 2004.
Sharon Pang from Microsoft will discuss user behavior analytics: stop guessing and get clarity. Understanding your users and how they experience your website is critical. What is and is not working for them? How can you optimize your website to hit conversions and business metrics?
In this talk, we will dig into user behavior analytics – why they’re essential to optimizing your user experience, which tools / techniques you should be leveraging, and how to combine it all to hit your goals.