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How Brand Purpose & Customer Experience Are Redefining Marketing
June 13, 2019 @ 2:30 pm - 4:30 pm
It’s the age of the customer and customers are in control, turning your life upside down. They no longer make buying decisions based solely on product selection, price or perceived value. Instead, your consumers’ moral values are changing their expectations of your brand. Today, your customers are assessing what your brand says, what it does and what it stands for. And, they will support companies whose brand purpose aligns with their beliefs; rejecting those that don’t, with one in five walking away forever.
What’s a marketer to do? It’s time for you to seize the opportunity to build purpose-driven, differentiated, authentic and profitable customer relationships.
In this session, you will learn:
- How to develop an authentic, purpose-driven approach for your brand
- How to align purpose-driven brand activation with your end-to-end customer experience
- How to drive internal and external engagement through purpose to build lifelong customer relationships
Sheryl serves as Forrester’s CMO executive partner, working with CMOs, senior-level marketing executives and their teams to advance their major initiatives, with a special focus on creating customer-obsessed strategies that drive business growth. She is an accomplished business-to-business (B2B) marketing expert with extensive global experience in leading marketing organizations for both Fortune 500 and early-stage companies, encompassing the full marketing mix.
Date: Thursday, June 13, 2019
1103 North Federal Highway
Pompano Beach, FL 33062
Speaker: Sheryl Pattek, Vice President, Executive Partner Serving CMO Professionals, Forrester
Sheryl works across all of Forrester, bringing research, advisory, consulting, events, and data services together with her marketing expertise to provide the insights CMOs need to successfully navigate and win in the age of the customer.
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. The company works with business and technology leaders to develop customer-obsessed strategies that drive growth. Through proprietary research, data and analytics, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of clients to help them lead change in their organizations.