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Melanie Mitchell, Chewy: Using Content to Drive Down the Funnel
May 9, 2019 @ 2:30 pm - 4:30 pm
You need new customers. Well-crafted content marketing captures attention and brings visitors to your site from multiple channels. Content marketing can be overwhelming, however, without a plan that ensures you engage consumers where they play — using long-form content, product information, social media content and video across channels. This discussion will show you how to use data to develop content for your target audience to not only drive traffic to your site, but also capture the sale and keep new customers. Melanie Mitchell from Chewy will discuss how she approaches omnichannel marketing to win at capturing audiences from research to purchase.
- How to use data to develop content for your target audience
- How to not only drive traffic to your site, but also capture the sale and keep customers
- Tools that can help you develop and measure your program for maximum success
Date: Thursday, May 9, 2019
1103 North Federal Highway
Pompano Beach, FL 33062
Speaker: Melanie Mitchell; Chewy Director of Acquisition Marketing and Head of SEO
With over 17 years in the digital industry, Melanie Mitchell is a seasoned digital marketing leader focused on bringing teams and organizations together to meet campaign goals to maximize ROI.
Melanie is currently the Head of Content Strategy & SEO at Chewy tasked with growing revenue, new customer acquisition and building out the Chewy brand across multiple digital channels including social, blog, influencers and SEO. She also has the unique experience and perspective from working on the client side, agency side and platform side in leadership roles working for companies such as Microsoft, Network Solutions, AOL/Time Warner and the Publicis Groupe.
Melanie is a global keynote and panel speaker at leading digital marketing conferences such as AdTech, Pubcon, MediaPost Insider Summits, and SMX, as well as sitting on several advisory boards. She was also part of the team that won the first digital Emmy Award in 2006 while at AOL for Live8. Melanie has twice been named one of the top 50 Influential Women in Digital Marketing over the last several years and has published four books through Pearson on SEO/PPC.
Chewy is one of the largest online pet retailers selling a wide variety of products for dogs, cats, birds, reptiles and more. Founded in 2011, Chewy’s mission is to become the most trusted and convenient online destination for pet parents and our partners – vets and service providers – alike. Our success is measured by the happiness of the people and pets we serve, not simply by the amount of pet supplies we deliver. That’s why we continue to think of outside-the-Chewy-box ways to delight, surprise, and thank our loyal pet lovers.