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What Apple’s iOS Changes Mean to Facebook Advertising
August 4 @ 8:00 am - 5:00 pm
Apple upended Facebook advertising earlier this year with new IDFA privacy settings on its iPhone, interrupting Facebook’s data collection and disrupting how advertising works on its platform. Early reports say that the change has resulted in higher advertising costs and slower ad approvals. BizHack Lead Instructor Alex Oliveira of Prediq Media, a top lead generation firm, will walk you through Apple’s privacy changes, what they mean for your ads on Facebook and Instagram, and how to work around them. He’ll review the changes Facebook has made to its advertising platform, such as sunsetting the powerful Audience Insights tool. And he’ll walk you through the updates every advertiser must make to your Business Manager account. Then Alex will host a panel discussion with top Facebook advertisers to share how these changes have impacted their ad campaigns and the workarounds they’ve devised. This will be an impactful, insightful, action-oriented 60-minute session for sophisticated marketers on the most pressing issue in social media advertising today.
About Alex Oliveira
Alex Oliveira is the founder of Prediq Media, a marketing agency specializing in online lead generation for businesses with a sales team. Over the past decade, Prediq has generated 22 million leads for 3,000 businesses small and large, including Allstate, AutoNation, Ford, Home Depot, and MetLife. Brazilian-born and South Florida-raised, Alex comes from a long line of strivers constantly on the move in search of a better life. He has dedicated his career to helping entrepreneurs build resilient businesses using online lead generation. Alex is a dedicated educator who has run more than 200 workshops and classes over the past 6 years for the Online Marketing Certified Professionals and other industry groups, the Jim Moran Institute at FSU and other universities, the National Leadership Institute, and numerous corporations. His passions include adventuring with his wife and 4 kids and giving back to the community.
This event has a $15 fee but SFIMA members can use this link for a 100% discount: www.eventbrite.com/e/164795432575/?discount=SFIMA