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X-WR-CALDESC:Events for South Florida Interactive Marketing Association
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SUMMARY:Amazon Optimization in 2026: What Works\, What Doesn’t\, and Why
DESCRIPTION:Please visit our Eventbrite page to register for this exceptional event.\n\n\n\n\nOn Thursday\, February 19th at 6:00 pm\, join SFIMA at General Provision where Carlos Alvarez will walk SFIMA attendees through a practical\, real-world approach to Amazon listing optimization & product selection.\n\n\n\nIn this session\, Carlos Alvarez will walk SFIMA members through a practical\, real-world approach to Amazon listing optimization and product selection by focusing on what actually drives visibility\, click-through rate\, and conversions in today’s Amazon marketplace. \nRather than theory\, this presentation breaks down live examples of underperforming vs. optimized listings\, highlighting specific changes to titles\, images\, bullets\, A+ content\, and backend strategy that led to measurable improvements. \nAttendees will learn: \n\nHow Amazon’s algorithm evaluates listings in 2025 (in plain English)\nThe most common optimization mistakes costing sellers sales\nWhat top-converting listings consistently get right\nA simple framework members can apply immediately to their own products\nCarlos’ very own TTH Method for selecting winning products\n\nThis session is ideal for brand owners\, and sellers looking to improve performance without increasing ad spend. It is also perfect for those who want to learn more about Amazon to find out how they can take advantage of this platform for themselves or their customers. \nABOUT CARLOS\nCarlos Alvarez is a 9-figure Amazon operator and a full-time Amazon seller with over 16 years of experience. He has successfully exited 17 private-label brands. \nHe is the co-founder of Wizards of Ecom\, an education-first platform dedicated to providing free\, practical guidance for Amazon sellers. He is also the founder of Blue Bird Media & Marketing Solutions\, a for-hire Amazon strategy\, advertising\, and marketing agency serving established brands. \nCarlos is known for delivering clear\, execution-focused insights grounded in real marketplace data\, helping sellers and brand owners improve performance through smarter optimization rather than guesswork. \nTO REGISTER\nPlease visit our Eventbrite page to register for this exceptional event. SFIMA members are always FREE. Non-members and guests of members are $25. Please note that the $25 ticket fee can be applied toward a SFIMA membership. Contact board@sfima.com with questions about tickets or joining SFIMA. \nAGENDA\n\n\n6:00 PM – 6:45 PM – Networking\n6:45 PM – 7:45 PM – Presentation\n7:45 PM – 8:00 PM – Q&A
URL:https://sfima.com/event/amazon-optimization/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events,Meetups
ATTACH;FMTTYPE=image/png:https://sfima.com/wp-content/uploads/2026/01/Amazon-Optimization.png
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
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