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X-WR-CALDESC:Events for South Florida Interactive Marketing Association
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DTSTART;TZID=America/New_York:20250424T180000
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DTSTAMP:20260422T065410
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SUMMARY:Local SEO 360: AI\, Content\, GBP & Trust Signals for Next-Level Rankings
DESCRIPTION:Local SEO is evolving beyond traditional map optimization. Success now depends on a dynamic mix of AI-driven strategies\, content development\, Google Business Profile (GBP) optimization\, and trust-building signals like backlinks\, citations\, digital PR\, and social engagement. In this session\, we’ll break down the essential components of a high-performing Local SEO strategy\, exploring how AI can streamline content creation\, enhance keyword targeting\, and optimize GBP listings for better visibility. \nPlease purchase tickets on Eventbrite.\nSFIMA members use code SFIMA.\nAdmission for non-members is $25 per person. \nAbout Andrew: \nAndrew has been in the Interactive Space since March 1997\, when right after college Andrew decided to live in Cape Town\, South Africa and work for a Web Design company called Dockside Internet. When Andrew decided to move back to NYC\, Andrew joined DoubleClick in June of 1997\, where the focus was to sell ads on AltaVista Search Engine and DoubleClick Network to major brands outside the United States. The sales role was interesting as Andrew was based in New York then Dublin\, Ireland\, and managed large brand advertising across the European Market till DoubleClick opened an office in each major country\, and Andrew handed over the accounts. After 2 very rewarding years at DoubleClick\, Andrew founded Location3 Media in October of 1999. \nAs Chairman of Location3 Media\, Andrew oversees the strategic direction and business growth of the company and provides insight into new marketing trends and technologies. With 28 years in the industry\, Andrew has witnessed the evolution of interactive marketing and is proud to see Location3 Media at the forefront of innovation. The expertise in Local Marketing\, Franchise Marketing\, and Multi-Location brands allows Location3 Media to create new services and revenue streams that drive success for clients. \nPlease purchase tickets on Eventbrite.
URL:https://sfima.com/event/local-seo-360/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events
ATTACH;FMTTYPE=image/jpeg:https://sfima.com/wp-content/uploads/2025/03/Andrew-Beckman-e1743524790248.jpeg
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250313T180000
DTEND;TZID=America/New_York:20250313T200000
DTSTAMP:20260422T065410
CREATED:20250304T000247Z
LAST-MODIFIED:20250304T000925Z
UID:3235-1741888800-1741896000@sfima.com
SUMMARY:The End of SEO as We Know It
DESCRIPTION:It’s the end of SEO as we know it. Are you ready for what’s coming? \nThe rise of generative AI\, retrieval-augmented generation (RAG)\, \nGoogle’s Helpful Content Updates\, and AI Overviews \nis fundamentally reshaping search—and with it\, \nthe entire discipline of SEO. \nAs AI-generated content proliferates\, Google faces a core challenge: \nit cannot reliably detect AI-generated content at scale. \nInstead\, it leverages user interaction signals in context to assess content quality\, using behavioral patterns and engagement metrics to infer trustworthiness\, originality\, and value. \nTo adapt\, SEO is no longer just about optimization— \nIt’s about Relevance Engineering. \nStructuring content ecosystems that align with \nAI-driven ranking mechanisms\, ensuring that brands \nremain the most authoritative sources for their domains. \nThis session\, driven by industry leader Michael King\, \nwill provide a roadmap for navigating AI-driven search disruption\, \nhelping marketers and brands move beyond \ntraditional SEO tactics and embrace Relevance Engineering— \nensuring they remain discoverable\, authoritative\, and indispensable \nin an era where AI shapes the future of search. \n \nOn March 13th\, join ​SFIMA at General Provision \nas Michael King\, the Founder and CEO of iPullRank\, \npresents \nThe End of SEO as We Know It. \nMichael is an acclaimed international speaker who specializes in \nSEO\, content strategy\, and the impact of generative AI. \nHe collaborates with global brands such as \nSAP\, American Express\, and HSBC\, \ndelivering innovative\, data-driven marketing solutions. \nAdditionally\, in 2020\, Michael was honored as \nSearch Marketer of the Year by Search Engine Land. \nMr. King is set to release his debut book in 2026\, “The Science of SEO\,” \nwhich aims to transform our understanding of modern search engines.
URL:https://sfima.com/event/the-end-of-seo-as-we-know-it/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events,Meetups
ATTACH;FMTTYPE=image/jpeg:https://sfima.com/wp-content/uploads/2025/03/IT-IS-THE-END-OF-SEO-AS-WE-KNOW-IT-FULL-NAME-EXTENDED.jpg
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
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DTSTART;TZID=America/New_York:20250220T180000
DTEND;TZID=America/New_York:20250220T200000
DTSTAMP:20260422T065410
CREATED:20250203T182930Z
LAST-MODIFIED:20250203T183115Z
UID:3220-1740074400-1740081600@sfima.com
SUMMARY:AI in Social Media: Revolutionizing Engagement and Growth
DESCRIPTION:During this presentation\, John Murdock of Tandem Interactive and Kassie Meiler of Goat Social Media look into AI in social media. They will explore how artificial intelligence is transforming social media management\, enhancing customer engagement\, and driving business growth. They will take you from content creation and automation to audience insights and predictive analytics. From this presentation you will learn how AI-powered tools are reshaping the way brands connect with their audiences. Attendees will gain actionable strategies to leverage AI for smarter campaigns\, improved efficiency\, and deeper audience relationships. Whether you’re a marketer\, business owner\, or content creator\, this session will provide insights on staying ahead in the ever-evolving digital landscape. \n  \nFor tickets to this great AI in Social Media event\, please visit Eventbrite. SFIMA members can use code SFIMA for free admission (one per member). \n  \nABOUT OUR SPEAKERS: \n \nJohn Murdock\, Director of Social Media & Creative Services at Tandem \nAs the Director of Social Media & Creative Services\, John merges his diverse experiences to create social media campaigns that not only capture attention but also create lasting engagement. His blend of creative flair\, strategic thinking\, and a proven track record of success in digital marketing makes him a dynamic force in any marketing endeavor. \n  \n  \nKassie Meiler\, Founder & Director of Social Media at Goat Social Media \nKassie Meiler is the founder and director of GOAT Social Media\, a boutique agency based in Fort Lauderdale. Since 2017\, she has worked with 80+ brands\, including Marriott and Hilton brand hotels\, IGEL\, and FreedomCare.
URL:https://sfima.com/event/ai-in-social-media/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events
ATTACH;FMTTYPE=image/jpeg:https://sfima.com/wp-content/uploads/2025/02/AI-in-Social-Media.jpg
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250124T113000
DTEND;TZID=America/New_York:20250124T133000
DTSTAMP:20260422T065410
CREATED:20241107T002800Z
LAST-MODIFIED:20250110T220006Z
UID:3196-1737718200-1737725400@sfima.com
SUMMARY:The Future of Storytelling by Microsoft Storyteller Miri Rodriguez
DESCRIPTION:Welcome to The Future of Storytelling event!\nCome join us at General Provision Downtown for an exciting evening discussing the evolution and innovation of storytelling. \nThis talk is by Miri Rodriguez\, Microsoft Storyteller and CEO of Empressa.ai\, a groundbreaking AI company that’s reshaping the future of work for women. An accomplished author\, Miri’s seminal work\, “Brand Storytelling\,” has been translated into four languages and earned numerous awards and prestigious nominations. \nDon’t miss out on this opportunity to learn\, connect\, and be inspired by The Future of Storytelling! \nWe look forward to seeing you there! \nEnjoy drinks\, apps and networking followed by an insightful and actionable talk from Miri. \nLINK TO REGISTER: https://www.eventbrite.com/e/join-sfima-for-the-future-of-storytelling-tickets-1076191681289?aff=oddtdtcreator \nSchedule of Events\nThe Future of Storytelling with Microsoft Storyteller Miri Rodriguez on Friday\, January 24\, 2025 at General Provision Downtown. \n11:30 am to 12:00 pm – Check-in and Networking \n12:00 pm to 1:00 pm – Guest speaker Miri Rodriguez discusses The Future of Storytelling. \n1:00 pm to 1:30 pm – Q&A\, additional networking. \n \nAbout Miri Rodriquez\nMiri Rodriguez is the CEO of Empressa.ai\, which is a groundbreaking AI company that’s reshaping the future of work for women. An accomplished author\, Miri’s seminal work\, “Brand Storytelling\,” has been translated into four languages and earned numerous awards and prestigious nominations. \nAt Microsoft\, Miri continues to inspire as a Senior Storyteller. There she leverages her extensive knowledge and empathetic approach to craft narratives that resonate on a profound level. Her global perspective\, futurist insights\, and authentic delivery have made her a top in-demand speaker and consultant. \nCommitted to social advocacy\, Miri’s volunteer efforts span from training leaders of social enterprises in Africa to mentoring students and professionals in the U.S.. Her efforts help them forge personal brands rooted in empathy\, passion\, and purpose. She also imparts mindfulness and happiness through her platform\, Be Mindful Be Happy. \nMiri travels around with her husband while her kids attend university. Her personal journey is interwoven with her professional endeavors. She travels around the world not only provide inspiration for her work but also to reflect on her deep-seated belief in the power of human experience and technology to transform lives. \nRegister now!\nTo register for this great event\, visit us on Eventbrite. \nSFIMA members use promo code SFIMA when registering. \nAny non-members who use this code will be asked to pay at the door. \n  \nLINK TO REGISTER: https://www.eventbrite.com/e/join-sfima-for-the-future-of-storytelling-tickets-1076191681289?aff=oddtdtcreator \n 
URL:https://sfima.com/event/the-future-of-storytelling/
LOCATION:FL
CATEGORIES:Events
ATTACH;FMTTYPE=image/png:https://sfima.com/wp-content/uploads/2024/11/Square-The-Future-of-Story-Telling-rectangle.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241212T180000
DTEND;TZID=America/New_York:20241212T200000
DTSTAMP:20260422T065410
CREATED:20241204T185224Z
LAST-MODIFIED:20241209T193431Z
UID:3201-1734026400-1734033600@sfima.com
SUMMARY:SFIMA Holiday Party at Bodega Taqueria & Tequila
DESCRIPTION:Celebrate the Season with SFIMA!\nJoin SFIMA on Thursday\, December 12\, 2024\, for our annual holiday party at Bodega Taqueria & Tequila from 6:00 PM to 8:00 PM. This festive gathering promises fun\, networking\, and holiday cheer in one of South Florida’s most vibrant venues. \nReserve Your Place Today\nSFIMA members enjoy free admission to this event (using code SFIMA)\, while non-members are welcome to join for just $25 per person. Your registration includes entry to the celebration\, delectable hors d’oeuvres\, one complimentary alcoholic drink ticket\, and an evening of connection with local marketing professionals. \nAll registrations are handled through EventBrite.\nBe sure to click here to secure your spot for an evening you won’t want to miss.\nA Gift to Yourself: Join or Renew Your Membership\nThere’s no better time to join SFIMA or renew your membership than during the holiday season. Members receive exclusive access to this event and many others throughout the year\, as most events are included in the annual membership fee of just $99. \nWe also offer discounted membership options for students and corporate groups. Becoming a member or renewing is quick and easy\, so why wait? Join or renew today! \nSupport SFIMA Through Sponsorship\nSFIMA thrives thanks to the dedication of our volunteers and the generosity of our sponsors. If you’re looking for an opportunity to connect with South Florida’s marketing professionals while supporting a non-profit organization\, consider exploring our sponsorship options. \nWe’re happy to customize a package that suits your needs. Contact us at sponsorship@sfima.com to learn more about how you can make an impact. \nWe can’t wait to celebrate the season with you on Thursday\, December 12\, 2024\, at Bodega Taqueria & Tequila. Mark your calendar and prepare for an evening filled with holiday joy and professional connections!
URL:https://sfima.com/event/sfima-holiday-party-at-bodega-taqueria-tequila/
LOCATION:Bodega Taqueria & Tequila\, 21 W Las Olas Blvd\,\, Fort Lauderdale\, 33301\, United States
ATTACH;FMTTYPE=image/jpeg:https://sfima.com/wp-content/uploads/2024/12/Mexican-themed-SFIMA-2024-Holiday-Party.jpg
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241121T183000
DTEND;TZID=UTC:20241121T203000
DTSTAMP:20260422T065410
CREATED:20241012T171303Z
LAST-MODIFIED:20241113T143028Z
UID:2979-1732213800-1732221000@sfima.com
SUMMARY:Standing Out in a Sea of Sameness
DESCRIPTION:Welcome to the Standing Out in a Sea of Sameness – B2B Marketing event with guest speaker Stacey Danheiser! Join SFIMA on Thursday\, November 21\, 2024\, at 6:00 pm at General Provision Downtown. It will be an evening filled with insightful discussions\, networking opportunities\, and practical strategies to make your B2B marketing efforts stand out from the crowd. Learn from industry experts and connect with like-minded professionals in a relaxed and engaging atmosphere. Don’t miss this chance to elevate your B2B marketing game and set yourself apart in a sea of sameness. See you there! \nSchedule of Events\n6:00 pm to 7:00 pm – Networking \n7:00 pm to 8:00 pm – Guest speaker Stacey Danheiser discusses Standing Out in a Sea of Sameness \n8:00 pm to 9:00 pm – “Unofficial” post-event networking. Location TBD. \n\n\n\n\nKey Highlights:\n\nTop Trends for 2025 – Discover the latest B2B marketing trends and strategies that will shape the industry in the coming year.\nWhat to Leave Behind – Learn which outdated practices may be holding your brand back and what to avoid going forward.\nInsights for All Marketers – Whether you’re at an agency\, freelancing\, or leading in-house efforts\, Stacey’s insights will be practical and actionable for everyone.\nEmpowering Women Entrepreneurs – As the COO of Empressa.AI\, Stacey champions women entrepreneurs and will share her perspective on leveraging these trends for success.\n\nStacey is the author of three impactful books for B2B marketers: \n\nStanding Out in a Sea of Sameness: How to Differentiate Your Organization\nValue-ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions\nLook Inside: The Real Reason Your Organization Isn’t Winning the Marketing Game\n\nYou’ll want to join SFIMA on November 21st for an inspiring session that will help you make your brand stand out and thrive! \n\n\n\n\nStacey Danheiser\, Founder & Chief Growth Strategist\, Shake Marketing Group\nStacey Danheiser is a seasoned B2B marketing executive with a proven track record of transforming product-focused companies into customer-value-driven organizations. Over her career\, she has helped more than 45 B2B enterprises build effective go-to-market strategies\, achieve remarkable growth\, and create high-performing marketing teams. \nHer results-driven approach has led to impressive client successes\, including: \n\n118% YoY revenue growth\nInc 5000 listings\n$200M+ in closed sales\n90% marketing team retention\n207% YoY growth in customer sweet spots\n\nBefore founding Shake Marketing Group\, Stacey held marketing leadership roles at multiple Fortune 500 companies across cable\, telecom\, and financial services industries. \nStacey also leads the Ascend B2B Marketing Leadership Accelerator\, an immersive 8-week program. These sessions empower B2B marketers to build credibility with the C-suite through customer-focused strategies that drive tangible results. \nAs a best-selling author\, Stacey’s insights have been featured in Forrester Research\, The Journal of Sales Transformation\, and Winning Edge. She has shared her expertise at events with the Business Marketing Association\, the University of Colorado LEEDS\, Hays\, and the Jack Welch Management Institute. She has also been featured in over 40 marketing and business podcasts. \n\nRegister now!\nTo register for this great event\, visit us on Eventbrite. \nSFIMA members use promo code SFIMA when registering.\nAny non-members who use this code will be asked to pay at the door. \n 
URL:https://sfima.com/event/standing-out-sea-of-sameness/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events
ATTACH;FMTTYPE=image/jpeg:https://sfima.com/wp-content/uploads/2024/10/Standing-Out-in-a-Sea-of-Sameness.jpeg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241024T180000
DTEND;TZID=UTC:20241024T200000
DTSTAMP:20260422T065410
CREATED:20241012T170919Z
LAST-MODIFIED:20241015T153947Z
UID:2976-1729792800-1729800000@sfima.com
SUMMARY:SFIMA Halloween Social + Trick or Treat Marketing Tips
DESCRIPTION:Welcome to the SFIMA Halloween Social + Trick or Treat Marketing Tips event! Join us on Thu Oct 24 2024 at 6:00 PM at General Provision Downtown for a spooktacular evening of networking and learning. Get ready to mingle with fellow marketers and pick up some trick or treat marketing tips just in time for Halloween. Don’t forget to dress up in your best costume for a chance to win some cool prizes! See you there!
URL:https://sfima.com/event/sfima-halloween-social-trick-or-treat-marketing-tips/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events
ATTACH;FMTTYPE=image/jpeg:https://sfima.com/wp-content/uploads/2024/10/https___cdn.evbuc_.com_images_847801699_441460874910_1_original.jpg
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