South Florida Interactive Marketing Association

Back to School, Forward to Success: John Edelson's Double Exit Strategy
2025-08-14 18:00 - 20:00 (America/New_York) | General Provision Downtown, 300 Southwest 1st Avenue #suite 155, Fort Lauderdale, FL, 33301, United States
Back to School, Forward to Success:
John Edelson’s Double Exit Strategy
Date: August 14, 2025 Time: 6:00 PM – 8:00 PM
Location: General Provision – Downtown Fort Lauderdale
Join SFIMA this August as we kick off our back-to-school season with an inspiring success story that every entrepreneur and marketer needs to hear.
Featured Speaker: John Edelson, Founder of Time4Learning and serial entrepreneur. He transformed an idea into a market-leading educational platform, ultimately achieving multiple liquidity events and retirement through strategic exits.
John’s Complete Startup Journey
What You’ll Learn:

How to identify and validate your company focus from day one
Strategic investment approaches and getting started with limited resources
Building a product that resonates: The Time4Learning development story
Finding and penetrating your target market effectively
Digital marketing strategies that scaled an education platform
Expanding product offerings for sustainable growth
Navigating the path from startup to acquisition and “liquidity events”
The complete roadmap from founder to successful exit and retirement

Event Flow:
🕕 6:00 PM to 6:30 PM – Networking & Registration
🎤 6:30 PM to 7:30 PM – John Edelson Presentation & Q&A
🍸 7:30 PM to 8:00 PM – Continued Networking & Refreshments
Perfect for marketing professionals, agency owners, entrepreneurs, and business leaders looking to scale their operations and understand the exit landscape.
Who Should Attend:

Digital marketing professionals
Agency owners and consultants
Startup founders and entrepreneurs
Business development professionals
Anyone interested in building scalable, sellable businesses

Light refreshments and networking opportunities provided.
About SFIMA:
The South Florida Integrated Marketing Association connects marketing professionals, entrepreneurs, and business leaders throughout South Florida for education, networking, and professional development.
Tickets are limited. Reserve your spot today!

Stop Doing Boring Digital PR Campaigns
2025-05-22 18:00 - 20:00 (America/New_York) | General Provision Downtown, 300 Southwest 1st Avenue #suite 155, Fort Lauderdale, FL, 33301, United States
Discover why 97% of Digital PR campaigns fail to earn backlinks. Based on a proprietary analysis of 5,000+ Fractl campaigns, this session uncovers the key ingredients behind viral brand content: emotionally compelling hooks, authoritative data, and strong storytelling. Through a data-driven review of top-performing and underperforming campaigns for Fortune 500s and SMBs, we’ll explore the strategies, visualizations, and hooks that drive journalist coverage and audience engagement.
Join SFIMA on Thursday, May 22, 2025 from 6:00 pm to 8:00 pm at General Provision as Nicole Franco, Head of Digital PR and AI Innovation at Fractl, presents Stop Doing Boring Digital PR Campaigns: Data-Backed Strategies for Links, Traffic & SEO Wins.
About Nicole:
Nicole Franco is the Head of Digital PR, AI Innovation at Fractl, the #1 Content Marketing Agency ranked on the Clutch Leaders Matrix, among 30k listed firms. With over 6 years of Digital PR experience at Fractl, Nicole has pioneered AI-powered strategies and data-driven storytelling to secure top-tier media placements for Fortune 500 brands and SMBs in leading publishers including CNN, The Wall Street Journal, Business Insider, CBS, and more. Nicole’s PR research and insights have been showcased on BuzzStream, BuzzSumo, Muckrack, Search Engine Watch, and PR Daily.

6:00 pm to 6:45 pm – Networking.
6:45 pm to 7:45 pm – Presentation.
7:45 pm to 8:00 pm – Final questions and close.
8:00 pm to ? – Post-event networking. Stay tuned for details on the venue!

Local SEO 360: AI, Content, GBP & Trust Signals for Next-Level Rankings
2025-04-24 18:00 - 20:00 (America/New_York) | General Provision Downtown, 300 Southwest 1st Avenue #suite 155, Fort Lauderdale, FL, 33301, United States
Local SEO is evolving beyond traditional map optimization. Success now depends on a dynamic mix of AI-driven strategies, content development, Google Business Profile (GBP) optimization, and trust-building signals like backlinks, citations, digital PR, and social engagement. In this session, we’ll break down the essential components of a high-performing Local SEO strategy, exploring how AI can streamline content creation, enhance keyword targeting, and optimize GBP listings for better visibility.
Please purchase tickets on Eventbrite.
SFIMA members use code SFIMA.
Admission for non-members is $25 per person.
About Andrew:
Andrew has been in the Interactive Space since March 1997, when right after college Andrew decided to live in Cape Town, South Africa and work for a Web Design company called Dockside Internet. When Andrew decided to move back to NYC, Andrew joined DoubleClick in June of 1997, where the focus was to sell ads on AltaVista Search Engine and DoubleClick Network to major brands outside the United States. The sales role was interesting as Andrew was based in New York then Dublin, Ireland, and managed large brand advertising across the European Market till DoubleClick opened an office in each major country, and Andrew handed over the accounts. After 2 very rewarding years at DoubleClick, Andrew founded Location3 Media in October of 1999.
As Chairman of Location3 Media, Andrew oversees the strategic direction and business growth of the company and provides insight into new marketing trends and technologies. With 28 years in the industry, Andrew has witnessed the evolution of interactive marketing and is proud to see Location3 Media at the forefront of innovation. The expertise in Local Marketing, Franchise Marketing, and Multi-Location brands allows Location3 Media to create new services and revenue streams that drive success for clients.
Please purchase tickets on Eventbrite.

The End of SEO as We Know It
2025-03-13 18:00 - 20:00 (America/New_York) | General Provision Downtown, 300 Southwest 1st Avenue #suite 155, Fort Lauderdale, FL, 33301, United States
It’s the end of SEO as we know it. Are you ready for what’s coming?
The rise of generative AI, retrieval-augmented generation (RAG),
Google’s Helpful Content Updates, and AI Overviews
is fundamentally reshaping search—and with it,
the entire discipline of SEO.
As AI-generated content proliferates, Google faces a core challenge:
it cannot reliably detect AI-generated content at scale.
Instead, it leverages user interaction signals in context to assess content quality, using behavioral patterns and engagement metrics to infer trustworthiness, originality, and value.
To adapt, SEO is no longer just about optimization—
It’s about Relevance Engineering.
Structuring content ecosystems that align with
AI-driven ranking mechanisms, ensuring that brands
remain the most authoritative sources for their domains.
This session, driven by industry leader Michael King,
will provide a roadmap for navigating AI-driven search disruption,
helping marketers and brands move beyond
traditional SEO tactics and embrace Relevance Engineering—
ensuring they remain discoverable, authoritative, and indispensable
in an era where AI shapes the future of search.

On March 13th, join ​SFIMA at General Provision
as Michael King, the Founder and CEO of iPullRank,
presents
The End of SEO as We Know It.
Michael is an acclaimed international speaker who specializes in
SEO, content strategy, and the impact of generative AI.
He collaborates with global brands such as
SAP, American Express, and HSBC,
delivering innovative, data-driven marketing solutions.
Additionally, in 2020, Michael was honored as
Search Marketer of the Year by Search Engine Land.
Mr. King is set to release his debut book in 2026, “The Science of SEO,”
which aims to transform our understanding of modern search engines.

AI in Social Media: Revolutionizing Engagement and Growth
2025-02-20 18:00 - 20:00 (America/New_York) | General Provision Downtown, 300 Southwest 1st Avenue #suite 155, Fort Lauderdale, FL, 33301, United States
During this presentation, John Murdock of Tandem Interactive and Kassie Meiler of Goat Social Media look into AI in social media. They will explore how artificial intelligence is transforming social media management, enhancing customer engagement, and driving business growth. They will take you from content creation and automation to audience insights and predictive analytics. From this presentation you will learn how AI-powered tools are reshaping the way brands connect with their audiences. Attendees will gain actionable strategies to leverage AI for smarter campaigns, improved efficiency, and deeper audience relationships. Whether you’re a marketer, business owner, or content creator, this session will provide insights on staying ahead in the ever-evolving digital landscape.

For tickets to this great AI in Social Media event, please visit Eventbrite. SFIMA members can use code SFIMA for free admission (one per member).

ABOUT OUR SPEAKERS:

John Murdock, Director of Social Media & Creative Services at Tandem
As the Director of Social Media & Creative Services, John merges his diverse experiences to create social media campaigns that not only capture attention but also create lasting engagement. His blend of creative flair, strategic thinking, and a proven track record of success in digital marketing makes him a dynamic force in any marketing endeavor.

Kassie Meiler, Founder & Director of Social Media at Goat Social Media
Kassie Meiler is the founder and director of GOAT Social Media, a boutique agency based in Fort Lauderdale. Since 2017, she has worked with 80+ brands, including Marriott and Hilton brand hotels, IGEL, and FreedomCare.

The Future of Storytelling by Microsoft Storyteller Miri Rodriguez
2025-01-24 11:30 - 13:30 (America/New_York)
Welcome to The Future of Storytelling event!
Come join us at General Provision Downtown for an exciting evening discussing the evolution and innovation of storytelling.
This talk is by Miri Rodriguez, Microsoft Storyteller and CEO of Empressa.ai, a groundbreaking AI company that’s reshaping the future of work for women. An accomplished author, Miri’s seminal work, “Brand Storytelling,” has been translated into four languages and earned numerous awards and prestigious nominations.
Don’t miss out on this opportunity to learn, connect, and be inspired by The Future of Storytelling!
We look forward to seeing you there!
Enjoy drinks, apps and networking followed by an insightful and actionable talk from Miri.
LINK TO REGISTER: https://www.eventbrite.com/e/join-sfima-for-the-future-of-storytelling-tickets-1076191681289?aff=oddtdtcreator
Schedule of Events
The Future of Storytelling with Microsoft Storyteller Miri Rodriguez on Friday, January 24, 2025 at General Provision Downtown.
11:30 am to 12:00 pm – Check-in and Networking
12:00 pm to 1:00 pm – Guest speaker Miri Rodriguez discusses The Future of Storytelling.
1:00 pm to 1:30 pm – Q&A, additional networking.

About Miri Rodriquez
Miri Rodriguez is the CEO of Empressa.ai, which is a groundbreaking AI company that’s reshaping the future of work for women. An accomplished author, Miri’s seminal work, “Brand Storytelling,” has been translated into four languages and earned numerous awards and prestigious nominations.
At Microsoft, Miri continues to inspire as a Senior Storyteller. There she leverages her extensive knowledge and empathetic approach to craft narratives that resonate on a profound level. Her global perspective, futurist insights, and authentic delivery have made her a top in-demand speaker and consultant.
Committed to social advocacy, Miri’s volunteer efforts span from training leaders of social enterprises in Africa to mentoring students and professionals in the U.S.. Her efforts help them forge personal brands rooted in empathy, passion, and purpose. She also imparts mindfulness and happiness through her platform, Be Mindful Be Happy.
Miri travels around with her husband while her kids attend university. Her personal journey is interwoven with her professional endeavors. She travels around the world not only provide inspiration for her work but also to reflect on her deep-seated belief in the power of human experience and technology to transform lives.
Register now!
To register for this great event, visit us on Eventbrite.
SFIMA members use promo code SFIMA when registering.
Any non-members who use this code will be asked to pay at the door.

LINK TO REGISTER: https://www.eventbrite.com/e/join-sfima-for-the-future-of-storytelling-tickets-1076191681289?aff=oddtdtcreator

SFIMA Holiday Party at Bodega Taqueria & Tequila
2024-12-12 18:00 - 20:00 (America/New_York) | Bodega Taqueria & Tequila, 21 W Las Olas Blvd,, Fort Lauderdale, 33301, United States
Celebrate the Season with SFIMA!
Join SFIMA on Thursday, December 12, 2024, for our annual holiday party at Bodega Taqueria & Tequila from 6:00 PM to 8:00 PM. This festive gathering promises fun, networking, and holiday cheer in one of South Florida’s most vibrant venues.
Reserve Your Place Today
SFIMA members enjoy free admission to this event (using code SFIMA), while non-members are welcome to join for just $25 per person. Your registration includes entry to the celebration, delectable hors d’oeuvres, one complimentary alcoholic drink ticket, and an evening of connection with local marketing professionals.
All registrations are handled through EventBrite.
Be sure to click here to secure your spot for an evening you won’t want to miss.
A Gift to Yourself: Join or Renew Your Membership
There’s no better time to join SFIMA or renew your membership than during the holiday season. Members receive exclusive access to this event and many others throughout the year, as most events are included in the annual membership fee of just $99.
We also offer discounted membership options for students and corporate groups. Becoming a member or renewing is quick and easy, so why wait? Join or renew today!
Support SFIMA Through Sponsorship
SFIMA thrives thanks to the dedication of our volunteers and the generosity of our sponsors. If you’re looking for an opportunity to connect with South Florida’s marketing professionals while supporting a non-profit organization, consider exploring our sponsorship options.
We’re happy to customize a package that suits your needs. Contact us at sponsorship@sfima.com to learn more about how you can make an impact.
We can’t wait to celebrate the season with you on Thursday, December 12, 2024, at Bodega Taqueria & Tequila. Mark your calendar and prepare for an evening filled with holiday joy and professional connections!

Standing Out in a Sea of Sameness
2024-11-21 18:30 - 20:30 UTC | General Provision Downtown, 300 Southwest 1st Avenue #suite 155, Fort Lauderdale, FL, 33301, United States
Welcome to the Standing Out in a Sea of Sameness – B2B Marketing event with guest speaker Stacey Danheiser! Join SFIMA on Thursday, November 21, 2024, at 6:00 pm at General Provision Downtown. It will be an evening filled with insightful discussions, networking opportunities, and practical strategies to make your B2B marketing efforts stand out from the crowd. Learn from industry experts and connect with like-minded professionals in a relaxed and engaging atmosphere. Don’t miss this chance to elevate your B2B marketing game and set yourself apart in a sea of sameness. See you there!
Schedule of Events
6:00 pm to 7:00 pm – Networking
7:00 pm to 8:00 pm – Guest speaker Stacey Danheiser discusses Standing Out in a Sea of Sameness
8:00 pm to 9:00 pm – “Unofficial” post-event networking. Location TBD.

Key Highlights:

Top Trends for 2025 – Discover the latest B2B marketing trends and strategies that will shape the industry in the coming year.
What to Leave Behind – Learn which outdated practices may be holding your brand back and what to avoid going forward.
Insights for All Marketers – Whether you’re at an agency, freelancing, or leading in-house efforts, Stacey’s insights will be practical and actionable for everyone.
Empowering Women Entrepreneurs – As the COO of Empressa.AI, Stacey champions women entrepreneurs and will share her perspective on leveraging these trends for success.

Stacey is the author of three impactful books for B2B marketers:

Standing Out in a Sea of Sameness: How to Differentiate Your Organization
Value-ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions
Look Inside: The Real Reason Your Organization Isn’t Winning the Marketing Game

You’ll want to join SFIMA on November 21st for an inspiring session that will help you make your brand stand out and thrive!

Stacey Danheiser, Founder & Chief Growth Strategist, Shake Marketing Group
Stacey Danheiser is a seasoned B2B marketing executive with a proven track record of transforming product-focused companies into customer-value-driven organizations. Over her career, she has helped more than 45 B2B enterprises build effective go-to-market strategies, achieve remarkable growth, and create high-performing marketing teams.
Her results-driven approach has led to impressive client successes, including:

118% YoY revenue growth
Inc 5000 listings
$200M+ in closed sales
90% marketing team retention
207% YoY growth in customer sweet spots

Before founding Shake Marketing Group, Stacey held marketing leadership roles at multiple Fortune 500 companies across cable, telecom, and financial services industries.
Stacey also leads the Ascend B2B Marketing Leadership Accelerator, an immersive 8-week program. These sessions empower B2B marketers to build credibility with the C-suite through customer-focused strategies that drive tangible results.
As a best-selling author, Stacey’s insights have been featured in Forrester Research, The Journal of Sales Transformation, and Winning Edge. She has shared her expertise at events with the Business Marketing Association, the University of Colorado LEEDS, Hays, and the Jack Welch Management Institute. She has also been featured in over 40 marketing and business podcasts.

Register now!
To register for this great event, visit us on Eventbrite.
SFIMA members use promo code SFIMA when registering.
Any non-members who use this code will be asked to pay at the door.

SFIMA Halloween Social + Trick or Treat Marketing Tips
2024-10-24 18:00 - 20:00 UTC | General Provision Downtown, 300 Southwest 1st Avenue #suite 155, Fort Lauderdale, FL, 33301, United States
Welcome to the SFIMA Halloween Social + Trick or Treat Marketing Tips event! Join us on Thu Oct 24 2024 at 6:00 PM at General Provision Downtown for a spooktacular evening of networking and learning. Get ready to mingle with fellow marketers and pick up some trick or treat marketing tips just in time for Halloween. Don’t forget to dress up in your best costume for a chance to win some cool prizes! See you there!
