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SUMMARY:Stop the Scroll: How to Win in the Attention Economy
DESCRIPTION:Please visit our Eventbrite page to register for this exceptional event\,\nStop the Scroll: How to Win in the Attention Economy.\n\n\n\nOverview\n\n\n\n\n\n\nThursday\, March 19 | 6:00 PM | Florida\, USA \nJoin SFIMA for Stop the Scroll: How to Win in the Attention Economy\, sponsored and presented by our title sponsor\, Medialister. This presentation will include a curated expert panel bringing together leading voices in SEO\, AI\, PR\, and brand visibility for practical insights on how brands can stay ahead in an increasingly crowded and algorithm-driven attention economy. \nAs technology platforms continue to monetize engagement\, marketing channels multiply at unprecedented speed\, AI becomes embedded in every stage of communication\, and audience attention spans have declined by nearly 50% over the past decade. This has us questioning\, “How should brands adapt their visibility strategies to remain competitive\, both locally and globally?” \nTogether we’ll explore the questions such as:  \n\nThe media\, PR\, and digital marketing landscapes are at a turning point. What’s changing and what’s coming next?\nWhy is visibility now a business imperative\, and how to build it strategically?\nWhich tools and approaches deliver measurable results without wasting time or budget?\nHow do you set expectations with your PR and digital marketing agencies to maximize impact and ROI?\nHow do you scale globally while staying relevant locally?\n\n\n\n\n\nFeatured Panelists and Our Moderator Include*:\nPanelist\, Alexander Storozhuk \nFounder\, Medialister | Brand Visibility & Growth Expert \nAlexander Storozhuk is a global tech founder with 20+ years of experience building and scaling digital marketing and PR products focused on visibility\, credibility\, and growth. A regular contributor to Forbes\, Entrepreneur\, and Inc.\, and a Go Global Award winner\, he brings a practical\, results-oriented perspective on achieving transparent and efficient brand visibility across search\, media\, and AI-driven channels. \nPanelist\, Eric Ritter \nFounder & CEO\, Digital Neighbor | SEO & Performance Growth Expert \nEric Ritter is the Founder and CEO of Digital Neighbor\, a Tampa-based digital agency specializing in SEO\, paid media\, and performance-driven growth strategies. With nearly two decades of experience\, he helps brands design cost-efficient\, multichannel strategies that deliver measurable results. In addition to Digital Neighbor\, he is an Adjunct Professor at the University of South Florida\, teaching Digital Media and bridging strategy with execution. Eric also shares his expert tips in his regular The Search Bar Podcast. \nModerator\, Katrin Vaga \nMarketing\, Medialister | Growth & Communication Strategist \nKatrin Vaga is a former forign correspondent and TV journalist\, who transitioned to global communication strategist\, and has since been advising EU organizations and startup founders on media relations\, crisis communication\, brand messaging and cross-border campaigns. \n*Please note that scheduled panelists are subject to change. \nREGISTER TODAY ON EVENTBRITE.\nBOTH SFIMA MEMBERS AND GUESTS CAN JOIN US FOR FREE!
URL:https://sfima.com/event/stop-the-scroll/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events,Meetups
ATTACH;FMTTYPE=image/png:https://sfima.com/wp-content/uploads/2026/01/Stop-the-Scroll.png
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260219T180000
DTEND;TZID=America/New_York:20260219T200000
DTSTAMP:20260406T053948
CREATED:20260108T011904Z
LAST-MODIFIED:20260131T012350Z
UID:3355-1771524000-1771531200@sfima.com
SUMMARY:Amazon Optimization in 2026: What Works\, What Doesn’t\, and Why
DESCRIPTION:Please visit our Eventbrite page to register for this exceptional event.\n\n\n\n\nOn Thursday\, February 19th at 6:00 pm\, join SFIMA at General Provision where Carlos Alvarez will walk SFIMA attendees through a practical\, real-world approach to Amazon listing optimization & product selection.\n\n\n\nIn this session\, Carlos Alvarez will walk SFIMA members through a practical\, real-world approach to Amazon listing optimization and product selection by focusing on what actually drives visibility\, click-through rate\, and conversions in today’s Amazon marketplace. \nRather than theory\, this presentation breaks down live examples of underperforming vs. optimized listings\, highlighting specific changes to titles\, images\, bullets\, A+ content\, and backend strategy that led to measurable improvements. \nAttendees will learn: \n\nHow Amazon’s algorithm evaluates listings in 2025 (in plain English)\nThe most common optimization mistakes costing sellers sales\nWhat top-converting listings consistently get right\nA simple framework members can apply immediately to their own products\nCarlos’ very own TTH Method for selecting winning products\n\nThis session is ideal for brand owners\, and sellers looking to improve performance without increasing ad spend. It is also perfect for those who want to learn more about Amazon to find out how they can take advantage of this platform for themselves or their customers. \nABOUT CARLOS\nCarlos Alvarez is a 9-figure Amazon operator and a full-time Amazon seller with over 16 years of experience. He has successfully exited 17 private-label brands. \nHe is the co-founder of Wizards of Ecom\, an education-first platform dedicated to providing free\, practical guidance for Amazon sellers. He is also the founder of Blue Bird Media & Marketing Solutions\, a for-hire Amazon strategy\, advertising\, and marketing agency serving established brands. \nCarlos is known for delivering clear\, execution-focused insights grounded in real marketplace data\, helping sellers and brand owners improve performance through smarter optimization rather than guesswork. \nTO REGISTER\nPlease visit our Eventbrite page to register for this exceptional event. SFIMA members are always FREE. Non-members and guests of members are $25. Please note that the $25 ticket fee can be applied toward a SFIMA membership. Contact board@sfima.com with questions about tickets or joining SFIMA. \nAGENDA\n\n\n6:00 PM – 6:45 PM – Networking\n6:45 PM – 7:45 PM – Presentation\n7:45 PM – 8:00 PM – Q&A
URL:https://sfima.com/event/amazon-optimization/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events,Meetups
ATTACH;FMTTYPE=image/png:https://sfima.com/wp-content/uploads/2026/01/Amazon-Optimization.png
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260115T180000
DTEND;TZID=America/New_York:20260115T200000
DTSTAMP:20260406T053948
CREATED:20251117T150832Z
LAST-MODIFIED:20251117T151044Z
UID:3343-1768500000-1768507200@sfima.com
SUMMARY:90-Day Reddit Foundation: Bringing Your Brand From Zero to Community Member
DESCRIPTION:Most brands approach Reddit like every other platform\, and that’s why they fail. \nDescription: \nReddit rewards patience\, authenticity\, and community understanding over content volume and promotional tactics. This framework breaks your first three months into manageable phases. \n\nMonth one focuses on becoming a Redditor\, learning the culture\, and building initial karma.\nMonth two shifts to research\, identifying target communities\, and engaging through  Reddit comments.\nMonth three introduces strategic participation\, testing content approaches\, and establishing your brand voice in ways the community accepts.\n\nWe’ll cover karma building mechanics\, the comment-first philosophy\, timing strategies\, and what metrics actually matter in those critical early months. \nIdeal For:\nBrand teams and agencies preparing to launch Reddit presence who want a realistic roadmap that prevents costly mistakes and sets proper expectations with stakeholders. \nPresented by:\nBrent Csutoras\, CEO of OGSMedia \nAbout Brent:\nBrent has been on Reddit since 2006\, back when most people thought it was just a weird message board. Through OGS Media\, he has helped Fortune 100 brands and skeptical CMOs navigate one of the most misunderstood platforms online\, treating it like the networking event it actually is\, not another advertising channel. \nDate:\nThursday\, January 15\, 2026 \nTime:\n6:00 pm to 8:00 pm \nLocation:\nGeneral Provision\, Fort Lauderdale \nTickets:\nSFIMA Members are FREE\, non-members pay only $25\nAsk about applying your ticket price toward a SFIMA membership. \nTo Register\, Please Visit Our Eventbrite Page.\nSFIMA members use code SFIMA.\nMembership will be checked at the door.
URL:https://sfima.com/event/90-day-reddit-foundation/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events,Meetups
ATTACH;FMTTYPE=image/png:https://sfima.com/wp-content/uploads/2025/11/SFIMA-Jan-15th.png
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251217T183000
DTEND;TZID=America/New_York:20251217T203000
DTSTAMP:20260406T053948
CREATED:20251210T234221Z
LAST-MODIFIED:20251210T234430Z
UID:3351-1765996200-1766003400@sfima.com
SUMMARY:SFIMA Holiday Party at The Fitz Bar - Presented by StackAdapt
DESCRIPTION:StackAdapt Presents SFIMA’s Holiday Party for Marketers \nEnd the year with South Florida’s marketing and business community! Join us for an evening of celebration\, connection\, and great vibes as we toast to a successful year. \nThis is SFIMA’s most popular event of the year: a chance to relax\, network\, and celebrate with marketing professionals\, agency teams\, entrepreneurs\, and business owners. \nWhat’s Included: \n\nFestive holiday atmosphere\nMusic by DJ Cool G\nLite bites\nNetworking with South Florida’s marketing and business leadersEvent Details:\n📅 Wednesday\, December 17th\, 2025\n⏰ 6:30 PM\n📍 The Fitz. Bar + Lounge: 503 SW 2nd Avenue\, Fort Lauderdale\, FL 33301 (Tarpon River District)Admission:\nFree admission. Ticket required. Please RSVP\, space is limited!Presented by StackAdapt:\nSpecial thanks to our sponsor\, StackAdapt\, the fastest-growing ad buying platform revolutionizing how brands reach consumers through machine learning and programmatic advertising.About SFIMA:\nSince 2004\, SFIMA has connected marketing professionals\, agency teams\, entrepreneurs\, and business owners across South Florida for education\, networking\, and community. \nSpots fill up fast. RSVP today to join us. See you at The Fitz! 🎊\n\nReserve Your Place Today\nSFIMA members enjoy free admission to this event (using code SFIMA)\, while non-members are welcome to join for just $25 per person. Your registration includes entry to the celebration\, delectable hors d’oeuvres\, one complimentary alcoholic drink ticket\, and an evening of connection with local marketing professionals. \nAll registrations are handled through EventBrite.\nBe sure to click here to secure your spot for an evening you won’t want to miss.\nSupport SFIMA Through Sponsorship\nSFIMA thrives thanks to the dedication of our volunteers and the generosity of our sponsors. If you’re looking for an opportunity to connect with South Florida’s marketing professionals while supporting a non-profit organization\, consider exploring our sponsorship options. \nWe’re happy to customize a package that suits your needs. Contact us at sponsorship@sfima.com to learn more about how you can make an impact. \nWe can’t wait to celebrate the season with you on Wednesday\, December 17th \, 2025\, at The Fitz Bar & Lounge. Mark your calendar and prepare for an evening filled with holiday joy and professional connections!
URL:https://sfima.com/event/sfima-holiday-party-at-the-fitz/
LOCATION:FL
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ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251120T180000
DTEND;TZID=America/New_York:20251120T200000
DTSTAMP:20260406T053948
CREATED:20251023T142919Z
LAST-MODIFIED:20251104T141321Z
UID:3324-1763661600-1763668800@sfima.com
SUMMARY:USPS: Omni-Channel  Communication - Bridging the Gap Between Direct Mail and Digital Marketing through Informed Delivery
DESCRIPTION:USPS: Omni-Channel Communication – Bridging the Gap Between Direct Mail and Digital Marketing through Informed Delivery\n\n\n\nTransform your marketing ROI by bridging direct mail and digital marketing. Join SFIMA on November 20th\, 2025\, for an exclusive evening with Steven Mills\, USPS Director of Mailing Services\, Product Management\, as he shares proven omni-channel strategies to create seamless customer experiences and drive measurable results. \nWhat You’ll Learn at This Fort Lauderdale Marketing Event:\n\nHow to integrate USPS Informed Delivery with digital marketing campaigns\nOmni-channel marketing tactics that increase customer lifetime value\nReal-world case studies of successful mail-to-digital conversions\nCost-effective strategies for First-Class Mail and Marketing Mail optimization\nAdvanced segmentation techniques for catalog and periodical campaigns\n\nFeatured Speaker: Steven Mills\, USPS Product Management\nWith 25 years of USPS expertise\, Steven Mills led the national rollout of USPS Connect Local and currently drives innovation in omni-channel marketing education. Steven oversees mailing strategies across First-Class Mail\, Marketing Mail\, Catalogs\, and Periodicals\, helping businesses energize their marketing through product improvement\, standardization\, and mailing incentives. \nEvent Details:\nDate: \nThursday\, November 20\, 2025 \nTime: \n6:00 PM to 8:00 PM \nLocation: \nGeneral Provision\, 300 SW 1st Avenue\, Fort Lauderdale\, FL 33301 \nSchedule: \n6:00 PM to 6:45 PM | Pre-event networking with appetizers \n6:45 PM to 7:45 PM | Presentation and interactive Q&A with Steven Mills \n7:45 PM to 8:00 PM | Post-event networking \nPricing:\n \nFREE for SFIMA Members | $25 for Non-Members \nAbout SFIMA Marketing Events\nSince 2004\, the South Florida Interactive Marketing Association (SFIMA) has connected marketing professionals and business owners across Broward County\, Miami-Dade County\, and Palm Beach County. Our monthly educational events in Fort Lauderdale deliver actionable digital marketing insights\, premium networking opportunities\, and career-advancing connections with industry leaders. \nWhether you’re a marketing professional looking to expand your omni-channel expertise or a business owner seeking cost-effective customer engagement strategies\, this South Florida marketing event offers practical insights you can implement immediately. \nRegister Now – Limited Seating Available \nDon’t miss this opportunity to learn from a USPS industry leader and connect with South Florida’s top marketing professionals. Reserve your spot today! \n\n\n\n\nLimited capacity ensures personalized attention and networking quality. This workshop fills quickly. Fort Lauderdale’s marketing community knows value when they see it! \n\n\n\n\n[Reserve Your Spot Now] \n\n\n\n\n[Join SFIMA for Free Access] \n\n\n\n\n\n\n\n\n\n\n\n\n\n\nLocation\n\n\n\nGeneral Provision Downtown\n300 Southwest 1st Avenue #suite 155 Fort Lauderdale\, FL 33301
URL:https://sfima.com/event/usps-omni-channel-communication-direct-mail-digital-marketing-informed-delivery/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events
ATTACH;FMTTYPE=image/png:https://sfima.com/wp-content/uploads/2025/10/Website.png
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251016T180000
DTEND;TZID=America/New_York:20251016T200000
DTSTAMP:20260406T053948
CREATED:20251006T212159Z
LAST-MODIFIED:20251007T132913Z
UID:3317-1760637600-1760644800@sfima.com
SUMMARY:AI & Search Convergence: Building Smarter SEO Strategies with Chris Boggs
DESCRIPTION:Master AI-Powered SEO: Transform Your Search Strategy in Fort Lauderdale\n\n\n\n\nJoin South Florida’s Premier Digital Marketing Education Event \n\n\n\n\nThe search landscape has evolved. AI is rewriting the rules of online visibility\, and businesses that don’t adapt will be left behind. Learn cutting-edge SEO strategies that work in 2025 and beyond at SFIMA’s exclusive workshop with industry expert Chris Boggs. \n\n\nEvent Details\n\n\n\n\n📅 Date: Thursday\, October 16\, 2025\n🕕 Time: 6:00 PM – 8:00 PM\n📍 Venue: General Provision\, Downtown Fort Lauderdale \n\n\n\n\nSchedule:\n\n6:00 PM – 6:45 PM: Strategic Networking\n6:45 PM – 7:45 PM: AI-SEO Workshop & Interactive Q&A\n7:45 PM – 8:00 PM: Continued Networking & Implementation Discussion\n\n\n\n\n\n\n\nWhy This SEO Workshop Matters Now\n\n\n\n\nTraditional SEO is dead. The convergence of artificial intelligence and search has created new opportunities—and new challenges. This isn’t theory; it’s practical\, implementable strategy for the AI-first search era. \n\n\n\n\nWhat You’ll Master:\nAdvanced AI Optimization Techniques: \n\nGEO (Generative Engine Optimization) implementation strategies\nAIO (AI Optimization) frameworks that drive qualified traffic\nSchema markup configurations that AI systems prioritize\nEEAT principles for algorithm authority building\n\n\n\n\n\nContent Strategy for AI Search: \n\nUser intent mapping for AI-powered queries\nFAQ optimization for voice and AI assistants\nContent structuring that satisfies both users and AI crawlers\nMulti-format content strategies for diverse search platforms\n\n\n\n\n\nLocal & Multi-Location Optimization: \n\nRegional business visibility tactics\nLocal shop optimization for AI-driven local search\nMulti-location SEO scalability frameworks\nCompetitive positioning in AI search results\n\n\n\n\n\nYour Expert Instructor: Chris Boggs\n\n\n\n\n20+ Years of Search Marketing Leadership \n\nFounder\, Web Traffic Advisors\nFormer President\, SEMPO (Search Engine Marketing Professionals Organization)\nEnterprise-level expertise without agency pricing\nProven track record across industries and business sizes\n\n\n\n\n\nChris doesn’t just teach SEO theory—he delivers actionable strategies that generate qualified traffic and measurable ROI. \n\n\n\n\nPerfect for:\n✅ Marketing Professionals managing brand visibility and online presence\n✅ Small Business Owners seeking competitive search advantages\n✅ SEO Specialists staying current with AI developments\n✅ Digital Marketing Managers responsible for organic traffic growth\n✅ Business Owners wanting practical\, results-driven search strategies \n\n\n\n\nInvestment:\n\nFREE for SFIMA Members (login required)\n$25 for Non-Members\n\n\n\n\n\nNew to SFIMA? Join today and get immediate free access to this event plus year-round educational programming for South Florida marketers. \n\n\n\n\nSecure Your Seat\n\n\n\n\nLimited capacity ensures personalized attention and networking quality. This workshop fills quickly—Fort Lauderdale’s marketing community knows value when they see it. \n\n\n\n\n[Reserve Your Spot Now] \n\n\n\n\n[Join SFIMA for Free Access] \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nLocation\n\n\n\nGeneral Provision Downtown\n300 Southwest 1st Avenue #suite 155 Fort Lauderdale\, FL 33301
URL:https://sfima.com/event/ai-search-convergence-building-smarter-seo-strategies-with-chris-boggs/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events
ATTACH;FMTTYPE=image/jpeg:https://sfima.com/wp-content/uploads/2025/10/https___cdn.evbuc_.com_images_1142914993_441460874910_1_original.jpeg
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250925T180000
DTEND;TZID=America/New_York:20250925T200000
DTSTAMP:20260406T053948
CREATED:20250916T141008Z
LAST-MODIFIED:20251118T160918Z
UID:3309-1758823200-1758830400@sfima.com
SUMMARY:Small Business Influencer Marketing: Zero to Launch Strategy Guide
DESCRIPTION:Learn to build strategic partnerships using influencers to drive results.\nMaster the 5 types of creators\, collaboration models & launch framework.\n  \n\nAbout this event\n\n\n\n\n\nWelcome to Small Business Influencer Marketing: Zero to Launch Strategy Guide! \nJoin us at General Provision Downtown on September 25\, 2025 at 6:00 PM (Eastern Time) for an engaging evening designed to help small business owners like you unlock the power of influencer marketing. \nThis event goes beyond surface-level advice. You’ll learn how to identify the right types of creators\, build meaningful collaborations\, and apply a launch framework that actually gets results. Our goal is to show you how to move from “thinking about trying it” to building a strategy you can use immediately. \nExpect actionable insights that cover everything from understanding creator categories to negotiating partnerships and measuring campaign success. You’ll also hear real-world examples of how other businesses have grown their reach\, boosted sales\, and built loyal audiences by working with influencers. \nIn addition to learning\, this event is a chance to connect. Network with fellow small business owners\, marketers\, and entrepreneurs who share your goals. Exchange ideas\, trade tips\, and walk away with new relationships that could support your future growth. \nWhether you’re just beginning or already experimenting with influencer collaborations\, you’ll leave with clarity\, confidence\, and the tools to make influencer marketing part of your long-term strategy. \nDon’t miss this opportunity to level up your business. \n\n\n\n\n\n\n\nDate and time\n\n\n\n\n\nThursday\, September 25 · 6pm to 8pm EDT \n  \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nLocation\n\n\n\nGeneral Provision Downtown\n300 Southwest 1st Avenue #suite 155 Fort Lauderdale\, FL 33301 \n\n\n\n\n\n\n\n\n\n\n\n  \nRegister online at Eventbrite
URL:https://sfima.com/event/small-business-influencer-marketing-zero-to-launch-strategy-guide/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events
ATTACH;FMTTYPE=image/jpeg:https://sfima.com/wp-content/uploads/2025/09/September-25-SFIMA.jpeg
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250814T180000
DTEND;TZID=America/New_York:20250814T200000
DTSTAMP:20260406T053948
CREATED:20250730T184732Z
LAST-MODIFIED:20250801T165949Z
UID:3301-1755194400-1755201600@sfima.com
SUMMARY:Back to School\, Forward to Success: John Edelson's Double Exit Strategy
DESCRIPTION:Back to School\, Forward to Success:\nJohn Edelson’s Double Exit Strategy\nDate: August 14\, 2025 Time: 6:00 PM – 8:00 PM \nLocation: General Provision – Downtown Fort Lauderdale \nJoin SFIMA this August as we kick off our back-to-school season with an inspiring success story that every entrepreneur and marketer needs to hear. \nFeatured Speaker: John Edelson\, Founder of Time4Learning and serial entrepreneur. He transformed an idea into a market-leading educational platform\, ultimately achieving multiple liquidity events and retirement through strategic exits. \nJohn’s Complete Startup Journey\nWhat You’ll Learn:\n\nHow to identify and validate your company focus from day one\nStrategic investment approaches and getting started with limited resources\nBuilding a product that resonates: The Time4Learning development story\nFinding and penetrating your target market effectively\nDigital marketing strategies that scaled an education platform\nExpanding product offerings for sustainable growth\nNavigating the path from startup to acquisition and “liquidity events”\nThe complete roadmap from founder to successful exit and retirement\n\nEvent Flow:\n🕕 6:00 PM to 6:30 PM – Networking & Registration \n🎤 6:30 PM to 7:30 PM – John Edelson Presentation & Q&A \n🍸 7:30 PM to 8:00 PM – Continued Networking & Refreshments \nPerfect for marketing professionals\, agency owners\, entrepreneurs\, and business leaders looking to scale their operations and understand the exit landscape. \nWho Should Attend:\n\nDigital marketing professionals\nAgency owners and consultants\nStartup founders and entrepreneurs\nBusiness development professionals\nAnyone interested in building scalable\, sellable businesses\n\nLight refreshments and networking opportunities provided. \nAbout SFIMA: \nThe South Florida Integrated Marketing Association connects marketing professionals\, entrepreneurs\, and business leaders throughout South Florida for education\, networking\, and professional development. \nTickets are limited. Reserve your spot today!
URL:https://sfima.com/event/back-to-school-forward-to-success/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events
ATTACH;FMTTYPE=image/jpeg:https://sfima.com/wp-content/uploads/2025/07/https___cdn.evbuc_.com_images_1083106733_441460874910_1_original.jpeg
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250522T180000
DTEND;TZID=America/New_York:20250522T200000
DTSTAMP:20260406T053948
CREATED:20250430T193548Z
LAST-MODIFIED:20250430T193638Z
UID:3269-1747936800-1747944000@sfima.com
SUMMARY:Stop Doing Boring Digital PR Campaigns
DESCRIPTION:Discover why 97% of Digital PR campaigns fail to earn backlinks. Based on a proprietary analysis of 5\,000+ Fractl campaigns\, this session uncovers the key ingredients behind viral brand content: emotionally compelling hooks\, authoritative data\, and strong storytelling. Through a data-driven review of top-performing and underperforming campaigns for Fortune 500s and SMBs\, we’ll explore the strategies\, visualizations\, and hooks that drive journalist coverage and audience engagement. \nJoin SFIMA on Thursday\, May 22\, 2025 from 6:00 pm to 8:00 pm at General Provision as Nicole Franco\, Head of Digital PR and AI Innovation at Fractl\, presents Stop Doing Boring Digital PR Campaigns: Data-Backed Strategies for Links\, Traffic & SEO Wins. \nAbout Nicole: \nNicole Franco is the Head of Digital PR\, AI Innovation at Fractl\, the #1 Content Marketing Agency ranked on the Clutch Leaders Matrix\, among 30k listed firms. With over 6 years of Digital PR experience at Fractl\, Nicole has pioneered AI-powered strategies and data-driven storytelling to secure top-tier media placements for Fortune 500 brands and SMBs in leading publishers including CNN\, The Wall Street Journal\, Business Insider\, CBS\, and more. Nicole’s PR research and insights have been showcased on BuzzStream\, BuzzSumo\, Muckrack\, Search Engine Watch\, and PR Daily.\n\n\n6:00 pm to 6:45 pm – Networking.\n6:45 pm to 7:45 pm – Presentation.\n7:45 pm to 8:00 pm – Final questions and close.\n8:00 pm to ? – Post-event networking. Stay tuned for details on the venue!
URL:https://sfima.com/event/stop-doing-boring-digital-pr/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250424T180000
DTEND;TZID=America/New_York:20250424T200000
DTSTAMP:20260406T053948
CREATED:20250401T162521Z
LAST-MODIFIED:20250401T164320Z
UID:3258-1745517600-1745524800@sfima.com
SUMMARY:Local SEO 360: AI\, Content\, GBP & Trust Signals for Next-Level Rankings
DESCRIPTION:Local SEO is evolving beyond traditional map optimization. Success now depends on a dynamic mix of AI-driven strategies\, content development\, Google Business Profile (GBP) optimization\, and trust-building signals like backlinks\, citations\, digital PR\, and social engagement. In this session\, we’ll break down the essential components of a high-performing Local SEO strategy\, exploring how AI can streamline content creation\, enhance keyword targeting\, and optimize GBP listings for better visibility. \nPlease purchase tickets on Eventbrite.\nSFIMA members use code SFIMA.\nAdmission for non-members is $25 per person. \nAbout Andrew: \nAndrew has been in the Interactive Space since March 1997\, when right after college Andrew decided to live in Cape Town\, South Africa and work for a Web Design company called Dockside Internet. When Andrew decided to move back to NYC\, Andrew joined DoubleClick in June of 1997\, where the focus was to sell ads on AltaVista Search Engine and DoubleClick Network to major brands outside the United States. The sales role was interesting as Andrew was based in New York then Dublin\, Ireland\, and managed large brand advertising across the European Market till DoubleClick opened an office in each major country\, and Andrew handed over the accounts. After 2 very rewarding years at DoubleClick\, Andrew founded Location3 Media in October of 1999. \nAs Chairman of Location3 Media\, Andrew oversees the strategic direction and business growth of the company and provides insight into new marketing trends and technologies. With 28 years in the industry\, Andrew has witnessed the evolution of interactive marketing and is proud to see Location3 Media at the forefront of innovation. The expertise in Local Marketing\, Franchise Marketing\, and Multi-Location brands allows Location3 Media to create new services and revenue streams that drive success for clients. \nPlease purchase tickets on Eventbrite.
URL:https://sfima.com/event/local-seo-360/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events
ATTACH;FMTTYPE=image/jpeg:https://sfima.com/wp-content/uploads/2025/03/Andrew-Beckman-e1743524790248.jpeg
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250313T180000
DTEND;TZID=America/New_York:20250313T200000
DTSTAMP:20260406T053948
CREATED:20250304T000247Z
LAST-MODIFIED:20250304T000925Z
UID:3235-1741888800-1741896000@sfima.com
SUMMARY:The End of SEO as We Know It
DESCRIPTION:It’s the end of SEO as we know it. Are you ready for what’s coming? \nThe rise of generative AI\, retrieval-augmented generation (RAG)\, \nGoogle’s Helpful Content Updates\, and AI Overviews \nis fundamentally reshaping search—and with it\, \nthe entire discipline of SEO. \nAs AI-generated content proliferates\, Google faces a core challenge: \nit cannot reliably detect AI-generated content at scale. \nInstead\, it leverages user interaction signals in context to assess content quality\, using behavioral patterns and engagement metrics to infer trustworthiness\, originality\, and value. \nTo adapt\, SEO is no longer just about optimization— \nIt’s about Relevance Engineering. \nStructuring content ecosystems that align with \nAI-driven ranking mechanisms\, ensuring that brands \nremain the most authoritative sources for their domains. \nThis session\, driven by industry leader Michael King\, \nwill provide a roadmap for navigating AI-driven search disruption\, \nhelping marketers and brands move beyond \ntraditional SEO tactics and embrace Relevance Engineering— \nensuring they remain discoverable\, authoritative\, and indispensable \nin an era where AI shapes the future of search. \n \nOn March 13th\, join ​SFIMA at General Provision \nas Michael King\, the Founder and CEO of iPullRank\, \npresents \nThe End of SEO as We Know It. \nMichael is an acclaimed international speaker who specializes in \nSEO\, content strategy\, and the impact of generative AI. \nHe collaborates with global brands such as \nSAP\, American Express\, and HSBC\, \ndelivering innovative\, data-driven marketing solutions. \nAdditionally\, in 2020\, Michael was honored as \nSearch Marketer of the Year by Search Engine Land. \nMr. King is set to release his debut book in 2026\, “The Science of SEO\,” \nwhich aims to transform our understanding of modern search engines.
URL:https://sfima.com/event/the-end-of-seo-as-we-know-it/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events,Meetups
ATTACH;FMTTYPE=image/jpeg:https://sfima.com/wp-content/uploads/2025/03/IT-IS-THE-END-OF-SEO-AS-WE-KNOW-IT-FULL-NAME-EXTENDED.jpg
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250220T180000
DTEND;TZID=America/New_York:20250220T200000
DTSTAMP:20260406T053948
CREATED:20250203T182930Z
LAST-MODIFIED:20250203T183115Z
UID:3220-1740074400-1740081600@sfima.com
SUMMARY:AI in Social Media: Revolutionizing Engagement and Growth
DESCRIPTION:During this presentation\, John Murdock of Tandem Interactive and Kassie Meiler of Goat Social Media look into AI in social media. They will explore how artificial intelligence is transforming social media management\, enhancing customer engagement\, and driving business growth. They will take you from content creation and automation to audience insights and predictive analytics. From this presentation you will learn how AI-powered tools are reshaping the way brands connect with their audiences. Attendees will gain actionable strategies to leverage AI for smarter campaigns\, improved efficiency\, and deeper audience relationships. Whether you’re a marketer\, business owner\, or content creator\, this session will provide insights on staying ahead in the ever-evolving digital landscape. \n  \nFor tickets to this great AI in Social Media event\, please visit Eventbrite. SFIMA members can use code SFIMA for free admission (one per member). \n  \nABOUT OUR SPEAKERS: \n \nJohn Murdock\, Director of Social Media & Creative Services at Tandem \nAs the Director of Social Media & Creative Services\, John merges his diverse experiences to create social media campaigns that not only capture attention but also create lasting engagement. His blend of creative flair\, strategic thinking\, and a proven track record of success in digital marketing makes him a dynamic force in any marketing endeavor. \n  \n  \nKassie Meiler\, Founder & Director of Social Media at Goat Social Media \nKassie Meiler is the founder and director of GOAT Social Media\, a boutique agency based in Fort Lauderdale. Since 2017\, she has worked with 80+ brands\, including Marriott and Hilton brand hotels\, IGEL\, and FreedomCare.
URL:https://sfima.com/event/ai-in-social-media/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events
ATTACH;FMTTYPE=image/jpeg:https://sfima.com/wp-content/uploads/2025/02/AI-in-Social-Media.jpg
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250124T113000
DTEND;TZID=America/New_York:20250124T133000
DTSTAMP:20260406T053948
CREATED:20241107T002800Z
LAST-MODIFIED:20250110T220006Z
UID:3196-1737718200-1737725400@sfima.com
SUMMARY:The Future of Storytelling by Microsoft Storyteller Miri Rodriguez
DESCRIPTION:Welcome to The Future of Storytelling event!\nCome join us at General Provision Downtown for an exciting evening discussing the evolution and innovation of storytelling. \nThis talk is by Miri Rodriguez\, Microsoft Storyteller and CEO of Empressa.ai\, a groundbreaking AI company that’s reshaping the future of work for women. An accomplished author\, Miri’s seminal work\, “Brand Storytelling\,” has been translated into four languages and earned numerous awards and prestigious nominations. \nDon’t miss out on this opportunity to learn\, connect\, and be inspired by The Future of Storytelling! \nWe look forward to seeing you there! \nEnjoy drinks\, apps and networking followed by an insightful and actionable talk from Miri. \nLINK TO REGISTER: https://www.eventbrite.com/e/join-sfima-for-the-future-of-storytelling-tickets-1076191681289?aff=oddtdtcreator \nSchedule of Events\nThe Future of Storytelling with Microsoft Storyteller Miri Rodriguez on Friday\, January 24\, 2025 at General Provision Downtown. \n11:30 am to 12:00 pm – Check-in and Networking \n12:00 pm to 1:00 pm – Guest speaker Miri Rodriguez discusses The Future of Storytelling. \n1:00 pm to 1:30 pm – Q&A\, additional networking. \n \nAbout Miri Rodriquez\nMiri Rodriguez is the CEO of Empressa.ai\, which is a groundbreaking AI company that’s reshaping the future of work for women. An accomplished author\, Miri’s seminal work\, “Brand Storytelling\,” has been translated into four languages and earned numerous awards and prestigious nominations. \nAt Microsoft\, Miri continues to inspire as a Senior Storyteller. There she leverages her extensive knowledge and empathetic approach to craft narratives that resonate on a profound level. Her global perspective\, futurist insights\, and authentic delivery have made her a top in-demand speaker and consultant. \nCommitted to social advocacy\, Miri’s volunteer efforts span from training leaders of social enterprises in Africa to mentoring students and professionals in the U.S.. Her efforts help them forge personal brands rooted in empathy\, passion\, and purpose. She also imparts mindfulness and happiness through her platform\, Be Mindful Be Happy. \nMiri travels around with her husband while her kids attend university. Her personal journey is interwoven with her professional endeavors. She travels around the world not only provide inspiration for her work but also to reflect on her deep-seated belief in the power of human experience and technology to transform lives. \nRegister now!\nTo register for this great event\, visit us on Eventbrite. \nSFIMA members use promo code SFIMA when registering. \nAny non-members who use this code will be asked to pay at the door. \n  \nLINK TO REGISTER: https://www.eventbrite.com/e/join-sfima-for-the-future-of-storytelling-tickets-1076191681289?aff=oddtdtcreator \n 
URL:https://sfima.com/event/the-future-of-storytelling/
LOCATION:FL
CATEGORIES:Events
ATTACH;FMTTYPE=image/png:https://sfima.com/wp-content/uploads/2024/11/Square-The-Future-of-Story-Telling-rectangle.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241212T180000
DTEND;TZID=America/New_York:20241212T200000
DTSTAMP:20260406T053948
CREATED:20241204T185224Z
LAST-MODIFIED:20241209T193431Z
UID:3201-1734026400-1734033600@sfima.com
SUMMARY:SFIMA Holiday Party at Bodega Taqueria & Tequila
DESCRIPTION:Celebrate the Season with SFIMA!\nJoin SFIMA on Thursday\, December 12\, 2024\, for our annual holiday party at Bodega Taqueria & Tequila from 6:00 PM to 8:00 PM. This festive gathering promises fun\, networking\, and holiday cheer in one of South Florida’s most vibrant venues. \nReserve Your Place Today\nSFIMA members enjoy free admission to this event (using code SFIMA)\, while non-members are welcome to join for just $25 per person. Your registration includes entry to the celebration\, delectable hors d’oeuvres\, one complimentary alcoholic drink ticket\, and an evening of connection with local marketing professionals. \nAll registrations are handled through EventBrite.\nBe sure to click here to secure your spot for an evening you won’t want to miss.\nA Gift to Yourself: Join or Renew Your Membership\nThere’s no better time to join SFIMA or renew your membership than during the holiday season. Members receive exclusive access to this event and many others throughout the year\, as most events are included in the annual membership fee of just $99. \nWe also offer discounted membership options for students and corporate groups. Becoming a member or renewing is quick and easy\, so why wait? Join or renew today! \nSupport SFIMA Through Sponsorship\nSFIMA thrives thanks to the dedication of our volunteers and the generosity of our sponsors. If you’re looking for an opportunity to connect with South Florida’s marketing professionals while supporting a non-profit organization\, consider exploring our sponsorship options. \nWe’re happy to customize a package that suits your needs. Contact us at sponsorship@sfima.com to learn more about how you can make an impact. \nWe can’t wait to celebrate the season with you on Thursday\, December 12\, 2024\, at Bodega Taqueria & Tequila. Mark your calendar and prepare for an evening filled with holiday joy and professional connections!
URL:https://sfima.com/event/sfima-holiday-party-at-bodega-taqueria-tequila/
LOCATION:Bodega Taqueria & Tequila\, 21 W Las Olas Blvd\,\, Fort Lauderdale\, 33301\, United States
ATTACH;FMTTYPE=image/jpeg:https://sfima.com/wp-content/uploads/2024/12/Mexican-themed-SFIMA-2024-Holiday-Party.jpg
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241121T183000
DTEND;TZID=UTC:20241121T203000
DTSTAMP:20260406T053948
CREATED:20241012T171303Z
LAST-MODIFIED:20241113T143028Z
UID:2979-1732213800-1732221000@sfima.com
SUMMARY:Standing Out in a Sea of Sameness
DESCRIPTION:Welcome to the Standing Out in a Sea of Sameness – B2B Marketing event with guest speaker Stacey Danheiser! Join SFIMA on Thursday\, November 21\, 2024\, at 6:00 pm at General Provision Downtown. It will be an evening filled with insightful discussions\, networking opportunities\, and practical strategies to make your B2B marketing efforts stand out from the crowd. Learn from industry experts and connect with like-minded professionals in a relaxed and engaging atmosphere. Don’t miss this chance to elevate your B2B marketing game and set yourself apart in a sea of sameness. See you there! \nSchedule of Events\n6:00 pm to 7:00 pm – Networking \n7:00 pm to 8:00 pm – Guest speaker Stacey Danheiser discusses Standing Out in a Sea of Sameness \n8:00 pm to 9:00 pm – “Unofficial” post-event networking. Location TBD. \n\n\n\n\nKey Highlights:\n\nTop Trends for 2025 – Discover the latest B2B marketing trends and strategies that will shape the industry in the coming year.\nWhat to Leave Behind – Learn which outdated practices may be holding your brand back and what to avoid going forward.\nInsights for All Marketers – Whether you’re at an agency\, freelancing\, or leading in-house efforts\, Stacey’s insights will be practical and actionable for everyone.\nEmpowering Women Entrepreneurs – As the COO of Empressa.AI\, Stacey champions women entrepreneurs and will share her perspective on leveraging these trends for success.\n\nStacey is the author of three impactful books for B2B marketers: \n\nStanding Out in a Sea of Sameness: How to Differentiate Your Organization\nValue-ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions\nLook Inside: The Real Reason Your Organization Isn’t Winning the Marketing Game\n\nYou’ll want to join SFIMA on November 21st for an inspiring session that will help you make your brand stand out and thrive! \n\n\n\n\nStacey Danheiser\, Founder & Chief Growth Strategist\, Shake Marketing Group\nStacey Danheiser is a seasoned B2B marketing executive with a proven track record of transforming product-focused companies into customer-value-driven organizations. Over her career\, she has helped more than 45 B2B enterprises build effective go-to-market strategies\, achieve remarkable growth\, and create high-performing marketing teams. \nHer results-driven approach has led to impressive client successes\, including: \n\n118% YoY revenue growth\nInc 5000 listings\n$200M+ in closed sales\n90% marketing team retention\n207% YoY growth in customer sweet spots\n\nBefore founding Shake Marketing Group\, Stacey held marketing leadership roles at multiple Fortune 500 companies across cable\, telecom\, and financial services industries. \nStacey also leads the Ascend B2B Marketing Leadership Accelerator\, an immersive 8-week program. These sessions empower B2B marketers to build credibility with the C-suite through customer-focused strategies that drive tangible results. \nAs a best-selling author\, Stacey’s insights have been featured in Forrester Research\, The Journal of Sales Transformation\, and Winning Edge. She has shared her expertise at events with the Business Marketing Association\, the University of Colorado LEEDS\, Hays\, and the Jack Welch Management Institute. She has also been featured in over 40 marketing and business podcasts. \n\nRegister now!\nTo register for this great event\, visit us on Eventbrite. \nSFIMA members use promo code SFIMA when registering.\nAny non-members who use this code will be asked to pay at the door. \n 
URL:https://sfima.com/event/standing-out-sea-of-sameness/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events
ATTACH;FMTTYPE=image/jpeg:https://sfima.com/wp-content/uploads/2024/10/Standing-Out-in-a-Sea-of-Sameness.jpeg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241024T180000
DTEND;TZID=UTC:20241024T200000
DTSTAMP:20260406T053948
CREATED:20241012T170919Z
LAST-MODIFIED:20241015T153947Z
UID:2976-1729792800-1729800000@sfima.com
SUMMARY:SFIMA Halloween Social + Trick or Treat Marketing Tips
DESCRIPTION:Welcome to the SFIMA Halloween Social + Trick or Treat Marketing Tips event! Join us on Thu Oct 24 2024 at 6:00 PM at General Provision Downtown for a spooktacular evening of networking and learning. Get ready to mingle with fellow marketers and pick up some trick or treat marketing tips just in time for Halloween. Don’t forget to dress up in your best costume for a chance to win some cool prizes! See you there!
URL:https://sfima.com/event/sfima-halloween-social-trick-or-treat-marketing-tips/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events
ATTACH;FMTTYPE=image/jpeg:https://sfima.com/wp-content/uploads/2024/10/https___cdn.evbuc_.com_images_847801699_441460874910_1_original.jpg
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