South Florida Interactive Marketing Association

The End of SEO as We Know It
2025-03-13 18:00 - 20:00 (America/New_York) | General Provision Downtown, 300 Southwest 1st Avenue #suite 155, Fort Lauderdale, FL, 33301, United States
It’s the end of SEO as we know it. Are you ready for what’s coming?
The rise of generative AI, retrieval-augmented generation (RAG),
Google’s Helpful Content Updates, and AI Overviews
is fundamentally reshaping search—and with it,
the entire discipline of SEO.
As AI-generated content proliferates, Google faces a core challenge:
it cannot reliably detect AI-generated content at scale.
Instead, it leverages user interaction signals in context to assess content quality, using behavioral patterns and engagement metrics to infer trustworthiness, originality, and value.
To adapt, SEO is no longer just about optimization—
It’s about Relevance Engineering.
Structuring content ecosystems that align with
AI-driven ranking mechanisms, ensuring that brands
remain the most authoritative sources for their domains.
This session, driven by industry leader Michael King,
will provide a roadmap for navigating AI-driven search disruption,
helping marketers and brands move beyond
traditional SEO tactics and embrace Relevance Engineering—
ensuring they remain discoverable, authoritative, and indispensable
in an era where AI shapes the future of search.

On March 13th, join ​SFIMA at General Provision
as Michael King, the Founder and CEO of iPullRank,
presents
The End of SEO as We Know It.
Michael is an acclaimed international speaker who specializes in
SEO, content strategy, and the impact of generative AI.
He collaborates with global brands such as
SAP, American Express, and HSBC,
delivering innovative, data-driven marketing solutions.
Additionally, in 2020, Michael was honored as
Search Marketer of the Year by Search Engine Land.
Mr. King is set to release his debut book in 2026, “The Science of SEO,”
which aims to transform our understanding of modern search engines.

Local SEO 360: AI, Content, GBP & Trust Signals for Next-Level Rankings
2025-04-24 18:00 - 20:00 | General Provision Downtown, 300 Southwest 1st Avenue #suite 155, Fort Lauderdale, FL, 33301, United States
Local SEO is evolving beyond traditional map optimization. Success now depends on a dynamic mix of AI-driven strategies, content development, Google Business Profile (GBP) optimization, and trust-building signals like backlinks, citations, digital PR, and social engagement. In this session, we’ll break down the essential components of a high-performing Local SEO strategy, exploring how AI can streamline content creation, enhance keyword targeting, and optimize GBP listings for better visibility.
Please purchase tickets on Eventbrite.
SFIMA members use code SFIMA.
Admission for non-members is $25 per person.
About Andrew:
Andrew has been in the Interactive Space since March 1997, when right after college Andrew decided to live in Cape Town, South Africa and work for a Web Design company called Dockside Internet. When Andrew decided to move back to NYC, Andrew joined DoubleClick in June of 1997, where the focus was to sell ads on AltaVista Search Engine and DoubleClick Network to major brands outside the United States. The sales role was interesting as Andrew was based in New York then Dublin, Ireland, and managed large brand advertising across the European Market till DoubleClick opened an office in each major country, and Andrew handed over the accounts. After 2 very rewarding years at DoubleClick, Andrew founded Location3 Media in October of 1999.
As Chairman of Location3 Media, Andrew oversees the strategic direction and business growth of the company and provides insight into new marketing trends and technologies. With 28 years in the industry, Andrew has witnessed the evolution of interactive marketing and is proud to see Location3 Media at the forefront of innovation. The expertise in Local Marketing, Franchise Marketing, and Multi-Location brands allows Location3 Media to create new services and revenue streams that drive success for clients.
Please purchase tickets on Eventbrite.

Stop Doing Boring Digital PR Campaigns
2025-05-22 18:00 - 20:00 | General Provision Downtown, 300 Southwest 1st Avenue #suite 155, Fort Lauderdale, FL, 33301, United States
Discover why 97% of Digital PR campaigns fail to earn backlinks. Based on a proprietary analysis of 5,000+ Fractl campaigns, this session uncovers the key ingredients behind viral brand content: emotionally compelling hooks, authoritative data, and strong storytelling. Through a data-driven review of top-performing and underperforming campaigns for Fortune 500s and SMBs, we’ll explore the strategies, visualizations, and hooks that drive journalist coverage and audience engagement.
Join SFIMA on Thursday, May 22, 2025 from 6:00 pm to 8:00 pm at General Provision as Nicole Franco, Head of Digital PR and AI Innovation at Fractl, presents Stop Doing Boring Digital PR Campaigns: Data-Backed Strategies for Links, Traffic & SEO Wins.
About Nicole:
Nicole Franco is the Head of Digital PR, AI Innovation at Fractl, the #1 Content Marketing Agency ranked on the Clutch Leaders Matrix, among 30k listed firms. With over 6 years of Digital PR experience at Fractl, Nicole has pioneered AI-powered strategies and data-driven storytelling to secure top-tier media placements for Fortune 500 brands and SMBs in leading publishers including CNN, The Wall Street Journal, Business Insider, CBS, and more. Nicole’s PR research and insights have been showcased on BuzzStream, BuzzSumo, Muckrack, Search Engine Watch, and PR Daily.

6:00 pm to 6:45 pm – Networking.
6:45 pm to 7:45 pm – Presentation.
7:45 pm to 8:00 pm – Final questions and close.
8:00 pm to ? – Post-event networking. Stay tuned for details on the venue!

Back to School, Forward to Success: John Edelson's Double Exit Strategy
2025-08-14 18:00 - 20:00 | General Provision Downtown, 300 Southwest 1st Avenue #suite 155, Fort Lauderdale, FL, 33301, United States
Back to School, Forward to Success:
John Edelson’s Double Exit Strategy
Date: August 14, 2025 Time: 6:00 PM – 8:00 PM
Location: General Provision – Downtown Fort Lauderdale
Join SFIMA this August as we kick off our back-to-school season with an inspiring success story that every entrepreneur and marketer needs to hear.
Featured Speaker: John Edelson, Founder of Time4Learning and serial entrepreneur. He transformed an idea into a market-leading educational platform, ultimately achieving multiple liquidity events and retirement through strategic exits.
John’s Complete Startup Journey
What You’ll Learn:

How to identify and validate your company focus from day one
Strategic investment approaches and getting started with limited resources
Building a product that resonates: The Time4Learning development story
Finding and penetrating your target market effectively
Digital marketing strategies that scaled an education platform
Expanding product offerings for sustainable growth
Navigating the path from startup to acquisition and “liquidity events”
The complete roadmap from founder to successful exit and retirement

Event Flow:
🕕 6:00 PM to 6:30 PM – Networking & Registration
🎤 6:30 PM to 7:30 PM – John Edelson Presentation & Q&A
🍸 7:30 PM to 8:00 PM – Continued Networking & Refreshments
Perfect for marketing professionals, agency owners, entrepreneurs, and business leaders looking to scale their operations and understand the exit landscape.
Who Should Attend:

Digital marketing professionals
Agency owners and consultants
Startup founders and entrepreneurs
Business development professionals
Anyone interested in building scalable, sellable businesses

Light refreshments and networking opportunities provided.
About SFIMA:
The South Florida Integrated Marketing Association connects marketing professionals, entrepreneurs, and business leaders throughout South Florida for education, networking, and professional development.
Tickets are limited. Reserve your spot today!

Small Business Influencer Marketing: Zero to Launch Strategy Guide
2025-09-25 18:00 - 20:00 | General Provision Downtown, 300 Southwest 1st Avenue #suite 155, Fort Lauderdale, FL, 33301, United States
Learn to build strategic partnerships using influencers to drive results.
Master the 5 types of creators, collaboration models & launch framework.

About this event

Welcome to Small Business Influencer Marketing: Zero to Launch Strategy Guide!
Join us at General Provision Downtown on September 25, 2025 at 6:00 PM (Eastern Time) for an engaging evening designed to help small business owners like you unlock the power of influencer marketing.
This event goes beyond surface-level advice. You’ll learn how to identify the right types of creators, build meaningful collaborations, and apply a launch framework that actually gets results. Our goal is to show you how to move from “thinking about trying it” to building a strategy you can use immediately.
Expect actionable insights that cover everything from understanding creator categories to negotiating partnerships and measuring campaign success. You’ll also hear real-world examples of how other businesses have grown their reach, boosted sales, and built loyal audiences by working with influencers.
In addition to learning, this event is a chance to connect. Network with fellow small business owners, marketers, and entrepreneurs who share your goals. Exchange ideas, trade tips, and walk away with new relationships that could support your future growth.
Whether you’re just beginning or already experimenting with influencer collaborations, you’ll leave with clarity, confidence, and the tools to make influencer marketing part of your long-term strategy.
Don’t miss this opportunity to level up your business.

Date and time

Thursday, September 25 · 6pm to 8pm EDT

Location

General Provision Downtown
300 Southwest 1st Avenue #suite 155 Fort Lauderdale, FL 33301

Register online at Eventbrite

AI & Search Convergence: Building Smarter SEO Strategies with Chris Boggs
2025-10-16 18:00 - 20:00 | General Provision Downtown, 300 Southwest 1st Avenue #suite 155, Fort Lauderdale, FL, 33301, United States
Master AI-Powered SEO: Transform Your Search Strategy in Fort Lauderdale

Join South Florida’s Premier Digital Marketing Education Event

The search landscape has evolved. AI is rewriting the rules of online visibility, and businesses that don’t adapt will be left behind. Learn cutting-edge SEO strategies that work in 2025 and beyond at SFIMA’s exclusive workshop with industry expert Chris Boggs.

Event Details

📅 Date: Thursday, October 16, 2025
🕕 Time: 6:00 PM – 8:00 PM
📍 Venue: General Provision, Downtown Fort Lauderdale

Schedule:

6:00 PM – 6:45 PM: Strategic Networking
6:45 PM – 7:45 PM: AI-SEO Workshop & Interactive Q&A
7:45 PM – 8:00 PM: Continued Networking & Implementation Discussion

Why This SEO Workshop Matters Now

Traditional SEO is dead. The convergence of artificial intelligence and search has created new opportunities—and new challenges. This isn’t theory; it’s practical, implementable strategy for the AI-first search era.

What You’ll Master:
Advanced AI Optimization Techniques:

GEO (Generative Engine Optimization) implementation strategies
AIO (AI Optimization) frameworks that drive qualified traffic
Schema markup configurations that AI systems prioritize
EEAT principles for algorithm authority building

Content Strategy for AI Search:

User intent mapping for AI-powered queries
FAQ optimization for voice and AI assistants
Content structuring that satisfies both users and AI crawlers
Multi-format content strategies for diverse search platforms

Local & Multi-Location Optimization:

Regional business visibility tactics
Local shop optimization for AI-driven local search
Multi-location SEO scalability frameworks
Competitive positioning in AI search results

Your Expert Instructor: Chris Boggs

20+ Years of Search Marketing Leadership

Founder, Web Traffic Advisors
Former President, SEMPO (Search Engine Marketing Professionals Organization)
Enterprise-level expertise without agency pricing
Proven track record across industries and business sizes

Chris doesn’t just teach SEO theory—he delivers actionable strategies that generate qualified traffic and measurable ROI.

Perfect for:
✅ Marketing Professionals managing brand visibility and online presence
✅ Small Business Owners seeking competitive search advantages
✅ SEO Specialists staying current with AI developments
✅ Digital Marketing Managers responsible for organic traffic growth
✅ Business Owners wanting practical, results-driven search strategies

Investment:

FREE for SFIMA Members (login required)
$25 for Non-Members

New to SFIMA? Join today and get immediate free access to this event plus year-round educational programming for South Florida marketers.

Secure Your Seat

Limited capacity ensures personalized attention and networking quality. This workshop fills quickly—Fort Lauderdale’s marketing community knows value when they see it.

[Reserve Your Spot Now]

[Join SFIMA for Free Access]

Location

General Provision Downtown
300 Southwest 1st Avenue #suite 155 Fort Lauderdale, FL 33301

USPS: Omni-Channel Communication - Bridging the Gap Between Direct Mail and Digital Marketing through Informed Delivery
2025-11-20 18:00 - 20:00 | General Provision Downtown, 300 Southwest 1st Avenue #suite 155, Fort Lauderdale, FL, 33301, United States
USPS: Omni-Channel Communication – Bridging the Gap Between Direct Mail and Digital Marketing through Informed Delivery

Transform your marketing ROI by bridging direct mail and digital marketing. Join SFIMA on November 20th, 2025, for an exclusive evening with Steven Mills, USPS Director of Mailing Services, Product Management, as he shares proven omni-channel strategies to create seamless customer experiences and drive measurable results.
What You’ll Learn at This Fort Lauderdale Marketing Event:

How to integrate USPS Informed Delivery with digital marketing campaigns
Omni-channel marketing tactics that increase customer lifetime value
Real-world case studies of successful mail-to-digital conversions
Cost-effective strategies for First-Class Mail and Marketing Mail optimization
Advanced segmentation techniques for catalog and periodical campaigns

Featured Speaker: Steven Mills, USPS Product Management
With 25 years of USPS expertise, Steven Mills led the national rollout of USPS Connect Local and currently drives innovation in omni-channel marketing education. Steven oversees mailing strategies across First-Class Mail, Marketing Mail, Catalogs, and Periodicals, helping businesses energize their marketing through product improvement, standardization, and mailing incentives.
Event Details:
Date:
Thursday, November 20, 2025
Time:
6:00 PM to 8:00 PM
Location:
General Provision, 300 SW 1st Avenue, Fort Lauderdale, FL 33301
Schedule:
6:00 PM to 6:45 PM | Pre-event networking with appetizers
6:45 PM to 7:45 PM | Presentation and interactive Q&A with Steven Mills
7:45 PM to 8:00 PM | Post-event networking
Pricing:

FREE for SFIMA Members | $25 for Non-Members
About SFIMA Marketing Events
Since 2004, the South Florida Interactive Marketing Association (SFIMA) has connected marketing professionals and business owners across Broward County, Miami-Dade County, and Palm Beach County. Our monthly educational events in Fort Lauderdale deliver actionable digital marketing insights, premium networking opportunities, and career-advancing connections with industry leaders.
Whether you’re a marketing professional looking to expand your omni-channel expertise or a business owner seeking cost-effective customer engagement strategies, this South Florida marketing event offers practical insights you can implement immediately.
Register Now – Limited Seating Available
Don’t miss this opportunity to learn from a USPS industry leader and connect with South Florida’s top marketing professionals. Reserve your spot today!

Limited capacity ensures personalized attention and networking quality. This workshop fills quickly. Fort Lauderdale’s marketing community knows value when they see it!

[Reserve Your Spot Now]

[Join SFIMA for Free Access]

Location

General Provision Downtown
300 Southwest 1st Avenue #suite 155 Fort Lauderdale, FL 33301

SFIMA Holiday Party at The Fitz Bar - Presented by StackAdapt
2025-12-17 18:30 - 20:30 | FL
StackAdapt Presents SFIMA’s Holiday Party for Marketers
End the year with South Florida’s marketing and business community! Join us for an evening of celebration, connection, and great vibes as we toast to a successful year.
This is SFIMA’s most popular event of the year: a chance to relax, network, and celebrate with marketing professionals, agency teams, entrepreneurs, and business owners.
What’s Included:

Festive holiday atmosphere
Music by DJ Cool G
Lite bites
Networking with South Florida’s marketing and business leadersEvent Details:
📅 Wednesday, December 17th, 2025
⏰ 6:30 PM
📍 The Fitz. Bar + Lounge: 503 SW 2nd Avenue, Fort Lauderdale, FL 33301 (Tarpon River District)Admission:
Free admission. Ticket required. Please RSVP, space is limited!Presented by StackAdapt:
Special thanks to our sponsor, StackAdapt, the fastest-growing ad buying platform revolutionizing how brands reach consumers through machine learning and programmatic advertising.About SFIMA:
Since 2004, SFIMA has connected marketing professionals, agency teams, entrepreneurs, and business owners across South Florida for education, networking, and community.
Spots fill up fast. RSVP today to join us. See you at The Fitz! 🎊

Reserve Your Place Today
SFIMA members enjoy free admission to this event (using code SFIMA), while non-members are welcome to join for just $25 per person. Your registration includes entry to the celebration, delectable hors d’oeuvres, one complimentary alcoholic drink ticket, and an evening of connection with local marketing professionals.
All registrations are handled through EventBrite.
Be sure to click here to secure your spot for an evening you won’t want to miss.
Support SFIMA Through Sponsorship
SFIMA thrives thanks to the dedication of our volunteers and the generosity of our sponsors. If you’re looking for an opportunity to connect with South Florida’s marketing professionals while supporting a non-profit organization, consider exploring our sponsorship options.
We’re happy to customize a package that suits your needs. Contact us at sponsorship@sfima.com to learn more about how you can make an impact.
We can’t wait to celebrate the season with you on Wednesday, December 17th , 2025, at The Fitz Bar & Lounge. Mark your calendar and prepare for an evening filled with holiday joy and professional connections!

90-Day Reddit Foundation: Bringing Your Brand From Zero to Community Member
2026-01-15 18:00 - 20:00 | General Provision Downtown, 300 Southwest 1st Avenue #suite 155, Fort Lauderdale, FL, 33301, United States
Most brands approach Reddit like every other platform, and that’s why they fail.
Description:
Reddit rewards patience, authenticity, and community understanding over content volume and promotional tactics. This framework breaks your first three months into manageable phases.

Month one focuses on becoming a Redditor, learning the culture, and building initial karma.
Month two shifts to research, identifying target communities, and engaging through Reddit comments.
Month three introduces strategic participation, testing content approaches, and establishing your brand voice in ways the community accepts.

We’ll cover karma building mechanics, the comment-first philosophy, timing strategies, and what metrics actually matter in those critical early months.
Ideal For:
Brand teams and agencies preparing to launch Reddit presence who want a realistic roadmap that prevents costly mistakes and sets proper expectations with stakeholders.
Presented by:
Brent Csutoras, CEO of OGSMedia
About Brent:
Brent has been on Reddit since 2006, back when most people thought it was just a weird message board. Through OGS Media, he has helped Fortune 100 brands and skeptical CMOs navigate one of the most misunderstood platforms online, treating it like the networking event it actually is, not another advertising channel.
Date:
Thursday, January 15, 2026
Time:
6:00 pm to 8:00 pm
Location:
General Provision, Fort Lauderdale
Tickets:
SFIMA Members are FREE, non-members pay only $25
Ask about applying your ticket price toward a SFIMA membership.
To Register, Please Visit Our Eventbrite Page.
SFIMA members use code SFIMA.
Membership will be checked at the door.

Amazon Optimization in 2026: What Works, What Doesn’t, and Why
2026-02-19 18:00 - 20:00 | General Provision Downtown, 300 Southwest 1st Avenue #suite 155, Fort Lauderdale, FL, 33301, United States
Please visit our Eventbrite page to register for this exceptional event.

On Thursday, February 19th at 6:00 pm, join SFIMA at General Provision where Carlos Alvarez will walk SFIMA attendees through a practical, real-world approach to Amazon listing optimization & product selection.

In this session, Carlos Alvarez will walk SFIMA members through a practical, real-world approach to Amazon listing optimization and product selection by focusing on what actually drives visibility, click-through rate, and conversions in today’s Amazon marketplace.
Rather than theory, this presentation breaks down live examples of underperforming vs. optimized listings, highlighting specific changes to titles, images, bullets, A+ content, and backend strategy that led to measurable improvements.
Attendees will learn:

How Amazon’s algorithm evaluates listings in 2025 (in plain English)
The most common optimization mistakes costing sellers sales
What top-converting listings consistently get right
A simple framework members can apply immediately to their own products
Carlos’ very own TTH Method for selecting winning products

This session is ideal for brand owners, and sellers looking to improve performance without increasing ad spend. It is also perfect for those who want to learn more about Amazon to find out how they can take advantage of this platform for themselves or their customers.
ABOUT CARLOS
Carlos Alvarez is a 9-figure Amazon operator and a full-time Amazon seller with over 16 years of experience. He has successfully exited 17 private-label brands.
He is the co-founder of Wizards of Ecom, an education-first platform dedicated to providing free, practical guidance for Amazon sellers. He is also the founder of Blue Bird Media & Marketing Solutions, a for-hire Amazon strategy, advertising, and marketing agency serving established brands.
Carlos is known for delivering clear, execution-focused insights grounded in real marketplace data, helping sellers and brand owners improve performance through smarter optimization rather than guesswork.
TO REGISTER
Please visit our Eventbrite page to register for this exceptional event. SFIMA members are always FREE. Non-members and guests of members are $25. Please note that the $25 ticket fee can be applied toward a SFIMA membership. Contact board@sfima.com with questions about tickets or joining SFIMA.
AGENDA

6:00 PM – 6:45 PM – Networking
6:45 PM – 7:45 PM – Presentation
7:45 PM – 8:00 PM – Q&A

Stop the Scroll: How to Win in the Attention Economy
2026-03-19 18:00 - 20:00 | General Provision Downtown, 300 Southwest 1st Avenue #suite 155, Fort Lauderdale, FL, 33301, United States
Please visit our Eventbrite page to register for this exceptional event,
Stop the Scroll: How to Win in the Attention Economy.

Overview

Thursday, March 19 | 6:00 PM | Florida, USA
Join SFIMA for Stop the Scroll: How to Win in the Attention Economy, sponsored and presented by our title sponsor, Medialister. This presentation will include a curated expert panel bringing together leading voices in SEO, AI, PR, and brand visibility for practical insights on how brands can stay ahead in an increasingly crowded and algorithm-driven attention economy.
As technology platforms continue to monetize engagement, marketing channels multiply at unprecedented speed, AI becomes embedded in every stage of communication, and audience attention spans have declined by nearly 50% over the past decade. This has us questioning, “How should brands adapt their visibility strategies to remain competitive, both locally and globally?”
Together we’ll explore the questions such as:

The media, PR, and digital marketing landscapes are at a turning point. What’s changing and what’s coming next?
Why is visibility now a business imperative, and how to build it strategically?
Which tools and approaches deliver measurable results without wasting time or budget?
How do you set expectations with your PR and digital marketing agencies to maximize impact and ROI?
How do you scale globally while staying relevant locally?

Featured Panelists and Our Moderator Include*:
Panelist, Alexander Storozhuk
Founder, Medialister | Brand Visibility & Growth Expert
Alexander Storozhuk is a global tech founder with 20+ years of experience building and scaling digital marketing and PR products focused on visibility, credibility, and growth. A regular contributor to Forbes, Entrepreneur, and Inc., and a Go Global Award winner, he brings a practical, results-oriented perspective on achieving transparent and efficient brand visibility across search, media, and AI-driven channels.
Panelist, Eric Ritter
Founder & CEO, Digital Neighbor | SEO & Performance Growth Expert
Eric Ritter is the Founder and CEO of Digital Neighbor, a Tampa-based digital agency specializing in SEO, paid media, and performance-driven growth strategies. With nearly two decades of experience, he helps brands design cost-efficient, multichannel strategies that deliver measurable results. In addition to Digital Neighbor, he is an Adjunct Professor at the University of South Florida, teaching Digital Media and bridging strategy with execution. Eric also shares his expert tips in his regular The Search Bar Podcast.
Moderator, Katrin Vaga
Marketing, Medialister | Growth & Communication Strategist
Katrin Vaga is a former forign correspondent and TV journalist, who transitioned to global communication strategist, and has since been advising EU organizations and startup founders on media relations, crisis communication, brand messaging and cross-border campaigns.
*Please note that scheduled panelists are subject to change.
REGISTER TODAY ON EVENTBRITE.
BOTH SFIMA MEMBERS AND GUESTS CAN JOIN US FOR FREE!

Why Google (and AI) Is Skipping Your Content — And How to Fix It
2026-04-16 18:00 - 20:00 | General Provision Downtown, 300 Southwest 1st Avenue #suite 155, Fort Lauderdale, FL, 33301, United States
Please visit our
Eventbrite page to register for this exceptional event on April 16th

Why Google (and AI) Is Skipping Your Content — And How to Fix It
In this session, Arsen Rabinovich of TopHatRank will do a deep dive into why Google and AI might be overlooking your content. We’ll unpack the reasons behind this and share simple, actionable tips to help your content get the attention it deserves. Don’t miss out on learning how to make your content stand out in the digital crowd!

Google changed the rules. AI assistants changed them again. If your content sounds like everyone else’s, it’s getting summarized, skipped, or replaced — whether by a search result or an AI answer. This session breaks down exactly what Google and AI tools are looking for now, why generic content is losing, and how to make your pages worth ranking, clicking, and reading.

Attendees Will Learn:

Why AI search (ChatGPT, Google AI Overviews) skips generic content — and what gets cited instead
What Google actually rewards now: real expertise, first-hand experience, and proof — not just keywords
How to spot which of your pages look just like your competitors’ (and why that’s killing your traffic)
A simple way to add credibility to your content so Google trusts it more
A step-by-step editing checklist you can use on your own pages — starting tonight

You’ll walk out with a checklist and a repeatable workflow for upgrading weak content. This is hands-on — bring a laptop if you want to work on your own pages live during the session.

Join us Thursday, April 16th from 6:00 pm to 8:00 pm at General Provision

ABOUT OUR PRESENTER
ABOUT ARSEN RABINOVICH

Arsen Rabinovich is a Digital Marketer, SEO, International Speaker, two-time Interactive Marketing Award, and a Search Engine Land Award Winner. He is also the founder of TopHatRank, a digital marketing agency formed in 2010 that specializes in SEO. As a recognized thought leader and an educator, his years of work with online publishers have uniquely positioned him and his team to deliver success for brands of all sizes.
TO REGISTER
Please visit our Eventbrite page to register for this exceptional event about programmatic advertising. SFIMA members are always FREE. Non-members and guests of members are $25. Please note that the $25 ticket fee can be applied toward a SFIMA membership. Contact board@sfima.com with questions about tickets or joining SFIMA.
AGENDA

6:00 PM – 6:45 PM – Networking
6:45 PM – 7:45 PM – Presentation
7:45 PM – 8:00 PM – Q&A

Please visit our
Eventbrite page to register for this exceptional event
Why Google (and AI) is Skipping Your Content & How to Fix It

Programmatic Advertising 101
2026-05-21 18:00 - 20:00 | General Provision Downtown, 300 Southwest 1st Avenue #suite 155, Fort Lauderdale, FL, 33301, United States
Please visit our
Eventbrite page to register for this exceptional event,
Programmatic Advertising 101

Demystifying How Modern Advertising Really Works
In this session, Sabrina Restrepo and Ryan Bender of StackAdapt will break down programmatic advertising in clear, practical terms, explaining how today’s digital ad ecosystem actually functions, who it benefits most, and how buying and placement have evolved since the early 2000s. This foundational discussion is designed to help brands and agencies better understand, without the technical overwhelm, where programmatic fits into broader marketing strategies, from omnichannel planning to MarTech orchestration.

Thursday, May 21st, from 6:00 pm to 8:00 pm at General Provision.

ABOUT OUR PRESENTERS
ABOUT SABRINA

Sabrina is a digital marketing professional with 6+ years of experience in digital media sales, account management, and business development. She is passionate about creating strategic end-to-end digital marketing solutions for domestic and international clients. She has a proven track record of developing top-tier client relationships that maximize business opportunities and exceed sales goals and KPIs. She is a self-starter and team player, adept at learning and training in skills that advance organizational and professional goals.
ABOUT RYAN
Ryan is an experienced digital media professional specializing in gaming and esports, COPPA, education, and programmatic advertising. He has a demonstrated history of helping brands expand awareness by creating authentic messages for their audiences. He is highly skilled in communication strategy development, content creation, and brand building. Fantasy football junkie, gamer, and aspiring movie critic.
TO REGISTER
Please visit our Eventbrite page to register for this exceptional event about programmatic advertising. SFIMA members are always FREE. Non-members and guests of members are $25. Please note that the $25 ticket fee can be applied toward a SFIMA membership. Contact board@sfima.com with questions about tickets or joining SFIMA.
AGENDA

6:00 PM – 6:45 PM – Networking
6:45 PM – 7:45 PM – Presentation
7:45 PM – 8:00 PM – Q&A

Please visit our
Eventbrite page to register for this exceptional event,
Programmatic Advertising 101
