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UID:3351-1765996200-1766003400@sfima.com
SUMMARY:SFIMA Holiday Party at The Fitz Bar - Presented by StackAdapt
DESCRIPTION:StackAdapt Presents SFIMA’s Holiday Party for Marketers \nEnd the year with South Florida’s marketing and business community! Join us for an evening of celebration\, connection\, and great vibes as we toast to a successful year. \nThis is SFIMA’s most popular event of the year: a chance to relax\, network\, and celebrate with marketing professionals\, agency teams\, entrepreneurs\, and business owners. \nWhat’s Included: \n\nFestive holiday atmosphere\nMusic by DJ Cool G\nLite bites\nNetworking with South Florida’s marketing and business leadersEvent Details:\n📅 Wednesday\, December 17th\, 2025\n⏰ 6:30 PM\n📍 The Fitz. Bar + Lounge: 503 SW 2nd Avenue\, Fort Lauderdale\, FL 33301 (Tarpon River District)Admission:\nFree admission. Ticket required. Please RSVP\, space is limited!Presented by StackAdapt:\nSpecial thanks to our sponsor\, StackAdapt\, the fastest-growing ad buying platform revolutionizing how brands reach consumers through machine learning and programmatic advertising.About SFIMA:\nSince 2004\, SFIMA has connected marketing professionals\, agency teams\, entrepreneurs\, and business owners across South Florida for education\, networking\, and community. \nSpots fill up fast. RSVP today to join us. See you at The Fitz! 🎊\n\nReserve Your Place Today\nSFIMA members enjoy free admission to this event (using code SFIMA)\, while non-members are welcome to join for just $25 per person. Your registration includes entry to the celebration\, delectable hors d’oeuvres\, one complimentary alcoholic drink ticket\, and an evening of connection with local marketing professionals. \nAll registrations are handled through EventBrite.\nBe sure to click here to secure your spot for an evening you won’t want to miss.\nSupport SFIMA Through Sponsorship\nSFIMA thrives thanks to the dedication of our volunteers and the generosity of our sponsors. If you’re looking for an opportunity to connect with South Florida’s marketing professionals while supporting a non-profit organization\, consider exploring our sponsorship options. \nWe’re happy to customize a package that suits your needs. Contact us at sponsorship@sfima.com to learn more about how you can make an impact. \nWe can’t wait to celebrate the season with you on Wednesday\, December 17th \, 2025\, at The Fitz Bar & Lounge. Mark your calendar and prepare for an evening filled with holiday joy and professional connections!
URL:https://sfima.com/event/sfima-holiday-party-at-the-fitz/
LOCATION:FL
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ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260115T180000
DTEND;TZID=America/New_York:20260115T200000
DTSTAMP:20260406T121206
CREATED:20251117T150832Z
LAST-MODIFIED:20251117T151044Z
UID:3343-1768500000-1768507200@sfima.com
SUMMARY:90-Day Reddit Foundation: Bringing Your Brand From Zero to Community Member
DESCRIPTION:Most brands approach Reddit like every other platform\, and that’s why they fail. \nDescription: \nReddit rewards patience\, authenticity\, and community understanding over content volume and promotional tactics. This framework breaks your first three months into manageable phases. \n\nMonth one focuses on becoming a Redditor\, learning the culture\, and building initial karma.\nMonth two shifts to research\, identifying target communities\, and engaging through  Reddit comments.\nMonth three introduces strategic participation\, testing content approaches\, and establishing your brand voice in ways the community accepts.\n\nWe’ll cover karma building mechanics\, the comment-first philosophy\, timing strategies\, and what metrics actually matter in those critical early months. \nIdeal For:\nBrand teams and agencies preparing to launch Reddit presence who want a realistic roadmap that prevents costly mistakes and sets proper expectations with stakeholders. \nPresented by:\nBrent Csutoras\, CEO of OGSMedia \nAbout Brent:\nBrent has been on Reddit since 2006\, back when most people thought it was just a weird message board. Through OGS Media\, he has helped Fortune 100 brands and skeptical CMOs navigate one of the most misunderstood platforms online\, treating it like the networking event it actually is\, not another advertising channel. \nDate:\nThursday\, January 15\, 2026 \nTime:\n6:00 pm to 8:00 pm \nLocation:\nGeneral Provision\, Fort Lauderdale \nTickets:\nSFIMA Members are FREE\, non-members pay only $25\nAsk about applying your ticket price toward a SFIMA membership. \nTo Register\, Please Visit Our Eventbrite Page.\nSFIMA members use code SFIMA.\nMembership will be checked at the door.
URL:https://sfima.com/event/90-day-reddit-foundation/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events,Meetups
ATTACH;FMTTYPE=image/png:https://sfima.com/wp-content/uploads/2025/11/SFIMA-Jan-15th.png
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260219T180000
DTEND;TZID=America/New_York:20260219T200000
DTSTAMP:20260406T121206
CREATED:20260108T011904Z
LAST-MODIFIED:20260131T012350Z
UID:3355-1771524000-1771531200@sfima.com
SUMMARY:Amazon Optimization in 2026: What Works\, What Doesn’t\, and Why
DESCRIPTION:Please visit our Eventbrite page to register for this exceptional event.\n\n\n\n\nOn Thursday\, February 19th at 6:00 pm\, join SFIMA at General Provision where Carlos Alvarez will walk SFIMA attendees through a practical\, real-world approach to Amazon listing optimization & product selection.\n\n\n\nIn this session\, Carlos Alvarez will walk SFIMA members through a practical\, real-world approach to Amazon listing optimization and product selection by focusing on what actually drives visibility\, click-through rate\, and conversions in today’s Amazon marketplace. \nRather than theory\, this presentation breaks down live examples of underperforming vs. optimized listings\, highlighting specific changes to titles\, images\, bullets\, A+ content\, and backend strategy that led to measurable improvements. \nAttendees will learn: \n\nHow Amazon’s algorithm evaluates listings in 2025 (in plain English)\nThe most common optimization mistakes costing sellers sales\nWhat top-converting listings consistently get right\nA simple framework members can apply immediately to their own products\nCarlos’ very own TTH Method for selecting winning products\n\nThis session is ideal for brand owners\, and sellers looking to improve performance without increasing ad spend. It is also perfect for those who want to learn more about Amazon to find out how they can take advantage of this platform for themselves or their customers. \nABOUT CARLOS\nCarlos Alvarez is a 9-figure Amazon operator and a full-time Amazon seller with over 16 years of experience. He has successfully exited 17 private-label brands. \nHe is the co-founder of Wizards of Ecom\, an education-first platform dedicated to providing free\, practical guidance for Amazon sellers. He is also the founder of Blue Bird Media & Marketing Solutions\, a for-hire Amazon strategy\, advertising\, and marketing agency serving established brands. \nCarlos is known for delivering clear\, execution-focused insights grounded in real marketplace data\, helping sellers and brand owners improve performance through smarter optimization rather than guesswork. \nTO REGISTER\nPlease visit our Eventbrite page to register for this exceptional event. SFIMA members are always FREE. Non-members and guests of members are $25. Please note that the $25 ticket fee can be applied toward a SFIMA membership. Contact board@sfima.com with questions about tickets or joining SFIMA. \nAGENDA\n\n\n6:00 PM – 6:45 PM – Networking\n6:45 PM – 7:45 PM – Presentation\n7:45 PM – 8:00 PM – Q&A
URL:https://sfima.com/event/amazon-optimization/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events,Meetups
ATTACH;FMTTYPE=image/png:https://sfima.com/wp-content/uploads/2026/01/Amazon-Optimization.png
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260319T180000
DTEND;TZID=America/New_York:20260319T200000
DTSTAMP:20260406T121206
CREATED:20260106T195727Z
LAST-MODIFIED:20260304T145344Z
UID:3380-1773943200-1773950400@sfima.com
SUMMARY:Stop the Scroll: How to Win in the Attention Economy
DESCRIPTION:Please visit our Eventbrite page to register for this exceptional event\,\nStop the Scroll: How to Win in the Attention Economy.\n\n\n\nOverview\n\n\n\n\n\n\nThursday\, March 19 | 6:00 PM | Florida\, USA \nJoin SFIMA for Stop the Scroll: How to Win in the Attention Economy\, sponsored and presented by our title sponsor\, Medialister. This presentation will include a curated expert panel bringing together leading voices in SEO\, AI\, PR\, and brand visibility for practical insights on how brands can stay ahead in an increasingly crowded and algorithm-driven attention economy. \nAs technology platforms continue to monetize engagement\, marketing channels multiply at unprecedented speed\, AI becomes embedded in every stage of communication\, and audience attention spans have declined by nearly 50% over the past decade. This has us questioning\, “How should brands adapt their visibility strategies to remain competitive\, both locally and globally?” \nTogether we’ll explore the questions such as:  \n\nThe media\, PR\, and digital marketing landscapes are at a turning point. What’s changing and what’s coming next?\nWhy is visibility now a business imperative\, and how to build it strategically?\nWhich tools and approaches deliver measurable results without wasting time or budget?\nHow do you set expectations with your PR and digital marketing agencies to maximize impact and ROI?\nHow do you scale globally while staying relevant locally?\n\n\n\n\n\nFeatured Panelists and Our Moderator Include*:\nPanelist\, Alexander Storozhuk \nFounder\, Medialister | Brand Visibility & Growth Expert \nAlexander Storozhuk is a global tech founder with 20+ years of experience building and scaling digital marketing and PR products focused on visibility\, credibility\, and growth. A regular contributor to Forbes\, Entrepreneur\, and Inc.\, and a Go Global Award winner\, he brings a practical\, results-oriented perspective on achieving transparent and efficient brand visibility across search\, media\, and AI-driven channels. \nPanelist\, Eric Ritter \nFounder & CEO\, Digital Neighbor | SEO & Performance Growth Expert \nEric Ritter is the Founder and CEO of Digital Neighbor\, a Tampa-based digital agency specializing in SEO\, paid media\, and performance-driven growth strategies. With nearly two decades of experience\, he helps brands design cost-efficient\, multichannel strategies that deliver measurable results. In addition to Digital Neighbor\, he is an Adjunct Professor at the University of South Florida\, teaching Digital Media and bridging strategy with execution. Eric also shares his expert tips in his regular The Search Bar Podcast. \nModerator\, Katrin Vaga \nMarketing\, Medialister | Growth & Communication Strategist \nKatrin Vaga is a former forign correspondent and TV journalist\, who transitioned to global communication strategist\, and has since been advising EU organizations and startup founders on media relations\, crisis communication\, brand messaging and cross-border campaigns. \n*Please note that scheduled panelists are subject to change. \nREGISTER TODAY ON EVENTBRITE.\nBOTH SFIMA MEMBERS AND GUESTS CAN JOIN US FOR FREE!
URL:https://sfima.com/event/stop-the-scroll/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events,Meetups
ATTACH;FMTTYPE=image/png:https://sfima.com/wp-content/uploads/2026/01/Stop-the-Scroll.png
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260416T180000
DTEND;TZID=America/New_York:20260416T200000
DTSTAMP:20260406T121206
CREATED:20260330T150306Z
LAST-MODIFIED:20260401T155302Z
UID:3403-1776362400-1776369600@sfima.com
SUMMARY:Why Google (and AI) Is Skipping Your Content — And How to Fix It
DESCRIPTION:Please visit our\nEventbrite page to register for this exceptional event on April 16th\n\n\nWhy Google (and AI) Is Skipping Your Content — And How to Fix It\nIn this session\, Arsen Rabinovich of TopHatRank will do a deep dive into why Google and AI might be overlooking your content. We’ll unpack the reasons behind this and share simple\, actionable tips to help your content get the attention it deserves. Don’t miss out on learning how to make your content stand out in the digital crowd!\n\nGoogle changed the rules. AI assistants changed them again. If your content sounds like everyone else’s\, it’s getting summarized\, skipped\, or replaced — whether by a search result or an AI answer. This session breaks down exactly what Google and AI tools are looking for now\, why generic content is losing\, and how to make your pages worth ranking\, clicking\, and reading.\n\nAttendees Will Learn: \n\nWhy AI search (ChatGPT\, Google AI Overviews) skips generic content — and what gets cited instead\n What Google actually rewards now: real expertise\, first-hand experience\, and proof — not just keywords\nHow to spot which of your pages look just like your competitors’ (and why that’s killing your traffic)\nA simple way to add credibility to your content so Google trusts it more\nA step-by-step editing checklist you can use on your own pages — starting tonight\n\nYou’ll walk out with a checklist and a repeatable workflow for upgrading weak content. This is hands-on — bring a laptop if you want to work on your own pages live during the session. \n\n\nJoin us Thursday\, April 16th from 6:00 pm to 8:00 pm at General Provision\n\nABOUT OUR PRESENTER\nABOUT ARSEN RABINOVICH\n\nArsen Rabinovich is a Digital Marketer\, SEO\, International Speaker\, two-time Interactive Marketing Award\, and a Search Engine Land Award Winner. He is also the founder of TopHatRank\, a digital marketing agency formed in 2010 that specializes in SEO. As a recognized thought leader and an educator\, his years of work with online publishers have uniquely positioned him and his team to deliver success for brands of all sizes. \nTO REGISTER\nPlease visit our Eventbrite page to register for this exceptional event about programmatic advertising. SFIMA members are always FREE. Non-members and guests of members are $25. Please note that the $25 ticket fee can be applied toward a SFIMA membership. Contact board@sfima.com with questions about tickets or joining SFIMA. \nAGENDA\n\n\n6:00 PM – 6:45 PM – Networking\n6:45 PM – 7:45 PM – Presentation\n7:45 PM – 8:00 PM – Q&A\n\n\n\n\n\n\n\nPlease visit our\nEventbrite page to register for this exceptional event\nWhy Google (and AI) is Skipping Your Content & How to Fix It
URL:https://sfima.com/event/why-google-and-ai-is-skipping-your-content-and-how-to-fix-it-arsen-rabinovich/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events,Meetups
ATTACH;FMTTYPE=image/jpeg:https://sfima.com/wp-content/uploads/2026/03/Arsen-Rabinovich_Why-Google-and-Al-Is-Skipping-Your-Content-—-And-How-to-Fix-It-SFIMA-April-16-2026.jpeg
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260521T180000
DTEND;TZID=America/New_York:20260521T200000
DTSTAMP:20260406T121206
CREATED:20260105T194357Z
LAST-MODIFIED:20260324T223124Z
UID:3385-1779386400-1779393600@sfima.com
SUMMARY:Programmatic Advertising 101
DESCRIPTION:Please visit our\nEventbrite page to register for this exceptional event\,\nProgrammatic Advertising 101\n\nDemystifying How Modern Advertising Really Works\nIn this session\, Sabrina Restrepo and Ryan Bender of StackAdapt will break down programmatic advertising in clear\, practical terms\, explaining how today’s digital ad ecosystem actually functions\, who it benefits most\, and how buying and placement have evolved since the early 2000s. This foundational discussion is designed to help brands and agencies better understand\, without the technical overwhelm\, where programmatic fits into broader marketing strategies\, from omnichannel planning to MarTech orchestration.\n\nThursday\, May 21st\, from 6:00 pm to 8:00 pm at General Provision.\n\nABOUT OUR PRESENTERS\nABOUT SABRINA\n\nSabrina is a digital marketing professional with 6+ years of experience in digital media sales\, account management\, and business development. She is passionate about creating strategic end-to-end digital marketing solutions for domestic and international clients. She has a proven track record of developing top-tier client relationships that maximize business opportunities and exceed sales goals and KPIs. She is a self-starter and team player\, adept at learning and training in skills that advance organizational and professional goals. \nABOUT RYAN\nRyan is an experienced digital media professional specializing in gaming and esports\, COPPA\, education\, and programmatic advertising. He has a demonstrated history of helping brands expand awareness by creating authentic messages for their audiences. He is highly skilled in communication strategy development\, content creation\, and brand building. Fantasy football junkie\, gamer\, and aspiring movie critic. \nTO REGISTER\nPlease visit our Eventbrite page to register for this exceptional event about programmatic advertising. SFIMA members are always FREE. Non-members and guests of members are $25. Please note that the $25 ticket fee can be applied toward a SFIMA membership. Contact board@sfima.com with questions about tickets or joining SFIMA. \nAGENDA\n\n\n6:00 PM – 6:45 PM – Networking\n6:45 PM – 7:45 PM – Presentation\n7:45 PM – 8:00 PM – Q&A\n\n\n\n\n\n\n\nPlease visit our\nEventbrite page to register for this exceptional event\,\nProgrammatic Advertising 101
URL:https://sfima.com/event/programmatic-advertising-101/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events,Meetups
ATTACH;FMTTYPE=image/png:https://sfima.com/wp-content/uploads/2026/01/StackAdapt-May-21-image-scaled.png
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
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