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DTSTART;TZID=America/New_York:20260319T180000
DTEND;TZID=America/New_York:20260319T200000
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SUMMARY:Stop the Scroll: How to Win in the Attention Economy
DESCRIPTION:Please visit our Eventbrite page to register for this exceptional event\,\nStop the Scroll: How to Win in the Attention Economy.\n\n\n\nOverview\n\n\n\n\n\n\nThursday\, March 19 | 6:00 PM | Florida\, USA \nJoin SFIMA for Stop the Scroll: How to Win in the Attention Economy\, sponsored and presented by our title sponsor\, Medialister. This presentation will include a curated expert panel bringing together leading voices in SEO\, AI\, PR\, and brand visibility for practical insights on how brands can stay ahead in an increasingly crowded and algorithm-driven attention economy. \nAs technology platforms continue to monetize engagement\, marketing channels multiply at unprecedented speed\, AI becomes embedded in every stage of communication\, and audience attention spans have declined by nearly 50% over the past decade. This has us questioning\, “How should brands adapt their visibility strategies to remain competitive\, both locally and globally?” \nTogether we’ll explore the questions such as:  \n\nThe media\, PR\, and digital marketing landscapes are at a turning point. What’s changing and what’s coming next?\nWhy is visibility now a business imperative\, and how to build it strategically?\nWhich tools and approaches deliver measurable results without wasting time or budget?\nHow do you set expectations with your PR and digital marketing agencies to maximize impact and ROI?\nHow do you scale globally while staying relevant locally?\n\n\n\n\n\nFeatured Panelists and Our Moderator Include*:\nPanelist\, Alexander Storozhuk \nFounder\, Medialister | Brand Visibility & Growth Expert \nAlexander Storozhuk is a global tech founder with 20+ years of experience building and scaling digital marketing and PR products focused on visibility\, credibility\, and growth. A regular contributor to Forbes\, Entrepreneur\, and Inc.\, and a Go Global Award winner\, he brings a practical\, results-oriented perspective on achieving transparent and efficient brand visibility across search\, media\, and AI-driven channels. \nPanelist\, Eric Ritter \nFounder & CEO\, Digital Neighbor | SEO & Performance Growth Expert \nEric Ritter is the Founder and CEO of Digital Neighbor\, a Tampa-based digital agency specializing in SEO\, paid media\, and performance-driven growth strategies. With nearly two decades of experience\, he helps brands design cost-efficient\, multichannel strategies that deliver measurable results. In addition to Digital Neighbor\, he is an Adjunct Professor at the University of South Florida\, teaching Digital Media and bridging strategy with execution. Eric also shares his expert tips in his regular The Search Bar Podcast. \nModerator\, Katrin Vaga \nMarketing\, Medialister | Growth & Communication Strategist \nKatrin Vaga is a former forign correspondent and TV journalist\, who transitioned to global communication strategist\, and has since been advising EU organizations and startup founders on media relations\, crisis communication\, brand messaging and cross-border campaigns. \n*Please note that scheduled panelists are subject to change. \nREGISTER TODAY ON EVENTBRITE.\nBOTH SFIMA MEMBERS AND GUESTS CAN JOIN US FOR FREE!
URL:https://sfima.com/event/stop-the-scroll/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events,Meetups
ATTACH;FMTTYPE=image/png:https://sfima.com/wp-content/uploads/2026/01/Stop-the-Scroll.png
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260416T180000
DTEND;TZID=America/New_York:20260416T200000
DTSTAMP:20260412T080912
CREATED:20260330T150306Z
LAST-MODIFIED:20260401T155302Z
UID:3403-1776362400-1776369600@sfima.com
SUMMARY:Why Google (and AI) Is Skipping Your Content — And How to Fix It
DESCRIPTION:Please visit our\nEventbrite page to register for this exceptional event on April 16th\n\n\nWhy Google (and AI) Is Skipping Your Content — And How to Fix It\nIn this session\, Arsen Rabinovich of TopHatRank will do a deep dive into why Google and AI might be overlooking your content. We’ll unpack the reasons behind this and share simple\, actionable tips to help your content get the attention it deserves. Don’t miss out on learning how to make your content stand out in the digital crowd!\n\nGoogle changed the rules. AI assistants changed them again. If your content sounds like everyone else’s\, it’s getting summarized\, skipped\, or replaced — whether by a search result or an AI answer. This session breaks down exactly what Google and AI tools are looking for now\, why generic content is losing\, and how to make your pages worth ranking\, clicking\, and reading.\n\nAttendees Will Learn: \n\nWhy AI search (ChatGPT\, Google AI Overviews) skips generic content — and what gets cited instead\n What Google actually rewards now: real expertise\, first-hand experience\, and proof — not just keywords\nHow to spot which of your pages look just like your competitors’ (and why that’s killing your traffic)\nA simple way to add credibility to your content so Google trusts it more\nA step-by-step editing checklist you can use on your own pages — starting tonight\n\nYou’ll walk out with a checklist and a repeatable workflow for upgrading weak content. This is hands-on — bring a laptop if you want to work on your own pages live during the session. \n\n\nJoin us Thursday\, April 16th from 6:00 pm to 8:00 pm at General Provision\n\nABOUT OUR PRESENTER\nABOUT ARSEN RABINOVICH\n\nArsen Rabinovich is a Digital Marketer\, SEO\, International Speaker\, two-time Interactive Marketing Award\, and a Search Engine Land Award Winner. He is also the founder of TopHatRank\, a digital marketing agency formed in 2010 that specializes in SEO. As a recognized thought leader and an educator\, his years of work with online publishers have uniquely positioned him and his team to deliver success for brands of all sizes. \nTO REGISTER\nPlease visit our Eventbrite page to register for this exceptional event about programmatic advertising. SFIMA members are always FREE. Non-members and guests of members are $25. Please note that the $25 ticket fee can be applied toward a SFIMA membership. Contact board@sfima.com with questions about tickets or joining SFIMA. \nAGENDA\n\n\n6:00 PM – 6:45 PM – Networking\n6:45 PM – 7:45 PM – Presentation\n7:45 PM – 8:00 PM – Q&A\n\n\n\n\n\n\n\nPlease visit our\nEventbrite page to register for this exceptional event\nWhy Google (and AI) is Skipping Your Content & How to Fix It
URL:https://sfima.com/event/why-google-and-ai-is-skipping-your-content-and-how-to-fix-it-arsen-rabinovich/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events,Meetups
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ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260521T180000
DTEND;TZID=America/New_York:20260521T200000
DTSTAMP:20260412T080912
CREATED:20260105T194357Z
LAST-MODIFIED:20260324T223124Z
UID:3385-1779386400-1779393600@sfima.com
SUMMARY:Programmatic Advertising 101
DESCRIPTION:Please visit our\nEventbrite page to register for this exceptional event\,\nProgrammatic Advertising 101\n\nDemystifying How Modern Advertising Really Works\nIn this session\, Sabrina Restrepo and Ryan Bender of StackAdapt will break down programmatic advertising in clear\, practical terms\, explaining how today’s digital ad ecosystem actually functions\, who it benefits most\, and how buying and placement have evolved since the early 2000s. This foundational discussion is designed to help brands and agencies better understand\, without the technical overwhelm\, where programmatic fits into broader marketing strategies\, from omnichannel planning to MarTech orchestration.\n\nThursday\, May 21st\, from 6:00 pm to 8:00 pm at General Provision.\n\nABOUT OUR PRESENTERS\nABOUT SABRINA\n\nSabrina is a digital marketing professional with 6+ years of experience in digital media sales\, account management\, and business development. She is passionate about creating strategic end-to-end digital marketing solutions for domestic and international clients. She has a proven track record of developing top-tier client relationships that maximize business opportunities and exceed sales goals and KPIs. She is a self-starter and team player\, adept at learning and training in skills that advance organizational and professional goals. \nABOUT RYAN\nRyan is an experienced digital media professional specializing in gaming and esports\, COPPA\, education\, and programmatic advertising. He has a demonstrated history of helping brands expand awareness by creating authentic messages for their audiences. He is highly skilled in communication strategy development\, content creation\, and brand building. Fantasy football junkie\, gamer\, and aspiring movie critic. \nTO REGISTER\nPlease visit our Eventbrite page to register for this exceptional event about programmatic advertising. SFIMA members are always FREE. Non-members and guests of members are $25. Please note that the $25 ticket fee can be applied toward a SFIMA membership. Contact board@sfima.com with questions about tickets or joining SFIMA. \nAGENDA\n\n\n6:00 PM – 6:45 PM – Networking\n6:45 PM – 7:45 PM – Presentation\n7:45 PM – 8:00 PM – Q&A\n\n\n\n\n\n\n\nPlease visit our\nEventbrite page to register for this exceptional event\,\nProgrammatic Advertising 101
URL:https://sfima.com/event/programmatic-advertising-101/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events,Meetups
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ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
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