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DTSTART;TZID=America/New_York:20260820T180000
DTEND;TZID=America/New_York:20260820T200000
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UID:3462-1787248800-1787256000@sfima.com
SUMMARY:Using Ai to Unlock Data Insights & Analytics for Marketing
DESCRIPTION:Please visit our\nEventbrite page to register for this exceptional event\,\nThe Claude Power Move\n\nSee AI in action and discover how you can use it strategically to drive better results from your marketing. \n\n\n\n\nWe’ll get our hands dirty with live demonstrations of actual AI tools producing real results. You’ll see exactly how AI can support every stage of the data and analytics process for marketing – from understanding your data to creating polished presentations. We’ll also show you the AI features and functions that unlock the most capabilities. \n\nHow to use AI throughout the data analysis process\nThe AI features that create maximum impact\nHow to set up your analytics for benchmarking and success\nUsing advanced AI features throughout the analytics process\nHow to turn insights into a clear action plan with AI\n\nThursday\, August 20th\, from 6:00 pm to 8:00 pm atGeneral Provision. \nABOUT KRISTA \nKrista Neher is a 6-time best-selling author\, award-winning entrepreneur\, international speaker\, and CEO of Boot Camp Digital. With 20 years of digital marketing experience — predating the term “digital marketing” itself — she’s written six books on the subject\, including a textbook and a “Dummies” guide. She’s worked with major organizations like Meta\, Google\, Procter & Gamble\, GE\, Macy’s\, NASA\, the US Army\, Nike\, Harley-Davidson\, and the US Senate\, and has been featured in The Wall Street Journal\, CNN\, The New York Times\, Forbes\, Newsweek\, CBS\, NBC\, Wired\, and Entrepreneur. \nKrista created one of the first accredited digital marketing certification programs in the world\, training thousands of businesses and hundreds of thousands of individuals. She’s a top-rated\, repeat speaker at major industry events including SXSW\, the New York Times Small Business Summit\, ClickZ\, Search Engine Strategies\, and AdTech\, and her leadership and entrepreneurship have earned multiple awards\, including 40 Under 40. She also advises several social media and tech startups and has served on boards including SXSW\, the BBB\, and various nonprofits. \nTO REGISTER \nPlease visit our Eventbrite page to register for this exceptional event about programmatic advertising. SFIMA members are always FREE. Non-members and guests of members are $25. Please note that the $25 ticket fee can be applied toward a SFIMA membership. Contact board@sfima.com with questions about tickets or joining SFIMA. \nAGENDA\n\n\n6:00 PM – 6:45 PM – Networking\n6:45 PM – 7:45 PM – Presentation\n7:45 PM – 8:00 PM – Q&A\n\n\n\n\n\n\n\nPlease visit our\nEventbrite page to register for this exceptional event\,\nProgrammatic Advertising 101
URL:https://sfima.com/event/using-ai-to-unlock-data-insights-analytics-for-marketing/
CATEGORIES:Events,Meetups
ATTACH;FMTTYPE=image/png:https://sfima.com/wp-content/uploads/2026/08/Eventbrite-cover_August2026.png
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260917T180000
DTEND;TZID=America/New_York:20260917T200000
DTSTAMP:20260922T115423
CREATED:20260811T193541Z
LAST-MODIFIED:20260811T193541Z
UID:3465-1789668000-1789675200@sfima.com
SUMMARY:Customer Experience\, AI\, and The New Customer Economy
DESCRIPTION:Please visit our\nEventbrite page to register for this exceptional event\,\nThe Claude Power Move\n\nCustomer Experience\, AI\, and The New Customer Economy\nLearn what keeps customers coming back with Peter Shankman’s engaging keynote on customer experience and loyalty. \n\n\n\n\nWhy do customers leave — even when companies think they’re doing everything right? Peter Shankman’s customer experience keynote combines real-world case studies\, data-backed insights\, and genuinely funny storytelling to show sales teams\, marketing leaders\, and customer success organizations exactly what separates businesses customers love from those they abandon. His talks are high-energy\, immediately actionable\, and consistently rated among the best of any conference. Thursday\, September 17th\, from 6:00 pm to 8:00 pm at General Provision. \nABOUT PETER \nPeter Shankman has never fit the mold\, and that’s exactly why audiences love him. Known for his quick wit and larger-than-life energy\, he turns rooms full of strangers into fully engaged audiences — not through a scripted\, cookie-cutter approach\, but by connecting with people on the fly\, making every keynote different and every audience feel like they’re talking with a trusted friend who happens to be one of the world’s most dynamic thinkers. \nPeter has founded and sold multiple companies\, authored six bestselling books\, and hosts the top-rated Faster Than Normal podcast on ADHD. He’s one of the most sought-after keynote speakers in the world\, bringing the same real\, raw\, unforgettable energy whether he’s addressing Fortune 50 companies\, international sales conferences\, universities\, government agencies\, or small business owners. \nTO REGISTER \nPlease visit our Eventbrite page to register for this exceptional event about programmatic advertising. SFIMA members are always FREE. Non-members and guests of members are $25. Please note that the $25 ticket fee can be applied toward a SFIMA membership. Contact board@sfima.com with questions about tickets or joining SFIMA. \nAGENDA\n\n\n6:00 PM – 6:45 PM – Networking\n6:45 PM – 7:45 PM – Presentation\n7:45 PM – 8:00 PM – Q&A\n\n\n\n\n\n\n\nPlease visit our\nEventbrite page to register for this exceptional event\,\nProgrammatic Advertising 101
URL:https://sfima.com/event/customer-experience-ai-and-the-new-customer-economy/
CATEGORIES:Events,Meetups
ATTACH;FMTTYPE=image/jpeg:https://sfima.com/wp-content/uploads/2026/08/image-1.jpeg
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261015T180000
DTEND;TZID=America/New_York:20261015T200000
DTSTAMP:20260922T115423
CREATED:20260917T190116Z
LAST-MODIFIED:20260917T190402Z
UID:3497-1792087200-1792094400@sfima.com
SUMMARY:From Rankings to Recommendations: How to Measure & Improve AI Visibility
DESCRIPTION:Please visit our\nEventbrite page to register for this exceptional event\,\nThe Claude Power Move\n\nFrom Rankings to Recommendations: How to Measure & Improve AI Visibility\n\n\n“You won’t be replaced by AI\, you will be replaced by someone using AI to do your job”. This session will explore how true that is! \n\n\n\n\n3 Years ago at the first conference back from covid right after ChatGPT 3.0 launch: Brett Tabke said “You won’t be replaced by AI\, you will be replaced by someone using AI to do your job”. \nThis session will explore how that is as true today as it was then. \nSEO is rapidly expanding beyond rankings and clicks. Brands now need to understand whether they appear in AI Overviews\, ChatGPT\, Gemini\, Perplexity and other answer engines\, what those systems say about them\, which sources influence the answers\, and whether any of it produces meaningful business results. \nDrawing from hands-on agency work\, Brett Tabke will walk through the practical side of AIO and GEO: building prompt sets\, measuring mentions and citations\, monitoring competitors\, identifying content and entity gaps\, tracking AI visibility by platform and location\, and turning that data into reports clients can actually understand. \nThe session will also look at what Brett calls AI “pushing”\, deliberately working to improve inaccurate\, incomplete or weak AI responses through better content\, corroborating sources\, entity signals and targeted optimization\, then repeatedly testing to see whether the answers change. \nFinally\, this is about using AI itself as part of the SEO production stack. Brett will demonstrate how LLMs can help turn raw SEO data into gap analysis\, audits\, recommendations\, client narratives and reporting\, while also generating the scripts\, tools and code needed to automate much of the process. \nThe goal isn’t another new acronym. It’s a working system for discovering how AI engines see a brand\, measuring what changes\, and using those findings to guide the next round of SEO work. \nKey Takeaways: Attendees will learn how to: \n\nBuild and maintain meaningful prompt sets instead of relying on a handful of branded queries.\nMeasure AI visibility across Google AI Overviews\, ChatGPT\, Gemini\, Perplexity and other LLM surfaces.\nTrack citations\, brand mentions\, recommendations\, competitors and changes over time.\nSeparate useful AI visibility metrics from numbers that look impressive but don’t tell you much.\nFind content\, authority\, entity and citation gaps behind weak AI responses.\nUse “AI pushing” techniques to improve what answer engines know and say about a business.\nMeasure whether those efforts actually changed subsequent AI responses.\nUse LLMs to analyze GSC\, ranking\, backlink\, technical audit and AI visibility data.\nGenerate SEO audits\, gap analyses\, recommendations and client-ready narratives with AI.\nUse AI to write small tools\, scripts and workflows that automate monitoring and reporting.\nBuild an AIO/GEO workflow that fits alongside traditional SEO instead of replacing it.\n\n\n\nThursday\, October 15tth\, from 6:00 pm to 8:00 pm at General Provision. \n\n\nABOUT BRETT \nFounder Pubcon\, WebmasterWorld\, SearchEngineWorldTabke is a 40 year tech industry veteran that was the recipient of the 2018 Lifetime achievement in SEO awards at the US Search Awards. \nTO REGISTER \nPlease visit our Eventbrite page to register for this exceptional event about programmatic advertising. SFIMA members are always FREE. Non-members and guests of members are $25. Please note that the $25 ticket fee can be applied toward a SFIMA membership. Contact board@sfima.com with questions about tickets or joining SFIMA. \nAGENDA\n\n\n6:00 PM – 6:45 PM – Networking\n6:45 PM – 7:45 PM – Presentation\n7:45 PM – 8:00 PM – Q&A\n\n\n\n\n\n\n\nPlease visit our\nEventbrite page to register for this exceptional event\,\nProgrammatic Advertising 101
URL:https://sfima.com/event/from-rankings-to-recommendations-how-to-measure-improve-ai-visibility/
CATEGORIES:Events,Meetups
ATTACH;FMTTYPE=image/png:https://sfima.com/wp-content/uploads/2026/09/Eventbrite-cover-2.png
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261119T180000
DTEND;TZID=America/New_York:20261119T200000
DTSTAMP:20260922T115423
CREATED:20260917T190946Z
LAST-MODIFIED:20260917T190946Z
UID:3496-1795111200-1795118400@sfima.com
SUMMARY:Why Visual Storytelling in the AI Era?
DESCRIPTION:Please visit our\nEventbrite page to register for this exceptional event\,\n\n\nWhy Visual Storytelling in the AI Era?\n\n\nAs AI makes content easier and faster to create\, attention\, clarity\, and human connection are becoming more valuable—not less. \n\n\n\n\nAs AI makes content easier and faster to create\, attention\, clarity\, and human connection are becoming more valuable—not less. Drawing on the Visual Storytelling Institute’s work at the intersection of visual storytelling\, AI communication\, and human storytelling\, this session explores how marketers can use story and visuals to make complex ideas easier to understand\, more persuasive\, and more memorable. Attendees will learn practical principles for combining human judgment with AI tools without losing authenticity\, differentiation\, or emotional impact. \nKey topics:\n● Why visual storytelling matters—especially in the AI era\n● The key elements of effective storytelling\n● Story vs. narrative\n● The top 3 persuasion drivers\n● AI storytelling best practices\n● Industry examples that bring the principles to life \nKey Takeaways — Attendees Will Learn:\n● Why visual storytelling is becoming more important in the AI era\n● How to structure stories using the key elements that make them clear\, engaging\, and memorable\n● The difference between a story and a narrative—and when to use each\n● How to apply the top 3 persuasion drivers to influence attention\, emotion\, and action\n● How to use AI effectively without losing human judgment\, authenticity\, or originality\n● How leading brands bring these principles to life in the real world \n\n\n\n\nThursday\, November 19th\, from 6:00 pm to 8:00 pm at General Provision. \nABOUT PETER \nShlomi Ron is a digital marketing veteran with 20+ years of experience working with Fortune 100/500 brands including IBM\, Nokia\, and American Express. He is the founder of the Visual Storytelling Institute\, where he helps brands communicate more clearly and humanly through story\, and the author of Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories. \nHe is also co-founder and CMO of DecisionAdvantage.ai\, teaches Brand Storytelling at the University of Miami Business School\, and is the longtime publisher of the Visual Storytelling Newsletter\, launched in 2016. As a certified startup mentor\, he coaches founders on sharpening their pitch stories. Committed to the belief that at the heart of effective communication lies a compelling story\, he shares this principle with clients\, entrepreneurs\, and students alike. \nTO REGISTER \nPlease visit our Eventbrite page to register for this exceptional event about programmatic advertising. SFIMA members are always FREE. Non-members and guests of members are $25. Please note that the $25 ticket fee can be applied toward a SFIMA membership. Contact board@sfima.com with questions about tickets or joining SFIMA. \nAGENDA\n\n\n6:00 PM – 6:45 PM – Networking\n6:45 PM – 7:45 PM – Presentation\n7:45 PM – 8:00 PM – Q&A\n\n\n\n\n\n\nPlease visit our\nEventbrite page to register for this exceptional event\,
URL:https://sfima.com/event/why-visual-storytelling-in-the-ai-era/
CATEGORIES:Events,Meetups
ATTACH;FMTTYPE=image/png:https://sfima.com/wp-content/uploads/2026/09/November-2026_Eventbrite-cover.png
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261217T183000
DTEND;TZID=America/New_York:20261217T203000
DTSTAMP:20260922T115423
CREATED:20260917T193150Z
LAST-MODIFIED:20260917T193812Z
UID:3502-1797532200-1797539400@sfima.com
SUMMARY:SFIMA 2026 Holiday Party at The Fitz Bar
DESCRIPTION:SFIMA’s Holiday Party for Marketers \nEnd the year with South Florida’s marketing and business community! Join us for an evening of celebration\, connection\, and great vibes as we toast to a successful year. \nThis is SFIMA’s most popular event of the year: a chance to relax\, network\, and celebrate with marketing professionals\, agency teams\, entrepreneurs\, and business owners. \nWhat’s Included: \n\nFestive holiday atmosphere\nMusic by DJ Cool G\nLite bites\nNetworking with South Florida’s marketing and business leaders\n\nEvent Details: \n\n📅 Wednesday\, December 17th\, 2025\n⏰ 6:30 PM\nThe Fitz. Bar + Lounge: 503 SW 2nd Avenue\, Fort Lauderdale\, FL 33301 (Tarpon River District)\n\nAdmission:\nFree admission. Ticket required. Please RSVP\, space is limited! \nAbout SFIMA:\nSince 2004\, SFIMA has connected marketing professionals\, agency teams\, entrepreneurs\, and business owners across South Florida for education\, networking\, and community. \nSpots fill up fast. RSVP today to join us. See you at The Fitz! 🎊 \nReserve Your Place Today\nSFIMA members enjoy free admission to this event (using code SFIMA)\, while non-members are welcome to join for just $25 per person. Your registration includes entry to the celebration\, delectable hors d’oeuvres\, one complimentary alcoholic drink ticket\, and an evening of connection with local marketing professionals. \nAll registrations are handled through EventBrite.\nBe sure to click here to secure your spot for an evening you won’t want to miss.\nSupport SFIMA Through Sponsorship\nSFIMA thrives thanks to the dedication of our volunteers and the generosity of our sponsors. If you’re looking for an opportunity to connect with South Florida’s marketing professionals while supporting a non-profit organization\, consider exploring our sponsorship options. \nWe’re happy to customize a package that suits your needs. Contact us at sponsorship@sfima.com to learn more about how you can make an impact. \nWe can’t wait to celebrate the season with you on Thurssday\, December 17th \, 2026\, at The Fitz Bar & Lounge. Mark your calendar and prepare for an evening filled with holiday joy and professional connections!
URL:https://sfima.com/event/sfima-holiday-party-at-the-fitz-bar/
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ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
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