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DTSTART;TZID=America/New_York:20260416T180000
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CREATED:20260330T150306Z
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UID:3403-1776362400-1776369600@sfima.com
SUMMARY:Why Google (and AI) Is Skipping Your Content — And How to Fix It
DESCRIPTION:Please visit our\nEventbrite page to register for this exceptional event on April 16th\n\n\nWhy Google (and AI) Is Skipping Your Content — And How to Fix It\nIn this session\, Arsen Rabinovich of TopHatRank will do a deep dive into why Google and AI might be overlooking your content. We’ll unpack the reasons behind this and share simple\, actionable tips to help your content get the attention it deserves. Don’t miss out on learning how to make your content stand out in the digital crowd!\n\nGoogle changed the rules. AI assistants changed them again. If your content sounds like everyone else’s\, it’s getting summarized\, skipped\, or replaced — whether by a search result or an AI answer. This session breaks down exactly what Google and AI tools are looking for now\, why generic content is losing\, and how to make your pages worth ranking\, clicking\, and reading.\n\nAttendees Will Learn: \n\nWhy AI search (ChatGPT\, Google AI Overviews) skips generic content — and what gets cited instead\n What Google actually rewards now: real expertise\, first-hand experience\, and proof — not just keywords\nHow to spot which of your pages look just like your competitors’ (and why that’s killing your traffic)\nA simple way to add credibility to your content so Google trusts it more\nA step-by-step editing checklist you can use on your own pages — starting tonight\n\nYou’ll walk out with a checklist and a repeatable workflow for upgrading weak content. This is hands-on — bring a laptop if you want to work on your own pages live during the session. \n\n\nJoin us Thursday\, April 16th from 6:00 pm to 8:00 pm at General Provision\n\nABOUT OUR PRESENTER\nABOUT ARSEN RABINOVICH\n\nArsen Rabinovich is a Digital Marketer\, SEO\, International Speaker\, two-time Interactive Marketing Award\, and a Search Engine Land Award Winner. He is also the founder of TopHatRank\, a digital marketing agency formed in 2010 that specializes in SEO. As a recognized thought leader and an educator\, his years of work with online publishers have uniquely positioned him and his team to deliver success for brands of all sizes. \nTO REGISTER\nPlease visit our Eventbrite page to register for this exceptional event about programmatic advertising. SFIMA members are always FREE. Non-members and guests of members are $25. Please note that the $25 ticket fee can be applied toward a SFIMA membership. Contact board@sfima.com with questions about tickets or joining SFIMA. \nAGENDA\n\n\n6:00 PM – 6:45 PM – Networking\n6:45 PM – 7:45 PM – Presentation\n7:45 PM – 8:00 PM – Q&A\n\n\n\n\n\n\n\nPlease visit our\nEventbrite page to register for this exceptional event\nWhy Google (and AI) is Skipping Your Content & How to Fix It
URL:https://sfima.com/event/why-google-and-ai-is-skipping-your-content-and-how-to-fix-it-arsen-rabinovich/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events,Meetups
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ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
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DTSTART;TZID=America/New_York:20260521T180000
DTEND;TZID=America/New_York:20260521T200000
DTSTAMP:20260404T072016
CREATED:20260105T194357Z
LAST-MODIFIED:20260324T223124Z
UID:3385-1779386400-1779393600@sfima.com
SUMMARY:Programmatic Advertising 101
DESCRIPTION:Please visit our\nEventbrite page to register for this exceptional event\,\nProgrammatic Advertising 101\n\nDemystifying How Modern Advertising Really Works\nIn this session\, Sabrina Restrepo and Ryan Bender of StackAdapt will break down programmatic advertising in clear\, practical terms\, explaining how today’s digital ad ecosystem actually functions\, who it benefits most\, and how buying and placement have evolved since the early 2000s. This foundational discussion is designed to help brands and agencies better understand\, without the technical overwhelm\, where programmatic fits into broader marketing strategies\, from omnichannel planning to MarTech orchestration.\n\nThursday\, May 21st\, from 6:00 pm to 8:00 pm at General Provision.\n\nABOUT OUR PRESENTERS\nABOUT SABRINA\n\nSabrina is a digital marketing professional with 6+ years of experience in digital media sales\, account management\, and business development. She is passionate about creating strategic end-to-end digital marketing solutions for domestic and international clients. She has a proven track record of developing top-tier client relationships that maximize business opportunities and exceed sales goals and KPIs. She is a self-starter and team player\, adept at learning and training in skills that advance organizational and professional goals. \nABOUT RYAN\nRyan is an experienced digital media professional specializing in gaming and esports\, COPPA\, education\, and programmatic advertising. He has a demonstrated history of helping brands expand awareness by creating authentic messages for their audiences. He is highly skilled in communication strategy development\, content creation\, and brand building. Fantasy football junkie\, gamer\, and aspiring movie critic. \nTO REGISTER\nPlease visit our Eventbrite page to register for this exceptional event about programmatic advertising. SFIMA members are always FREE. Non-members and guests of members are $25. Please note that the $25 ticket fee can be applied toward a SFIMA membership. Contact board@sfima.com with questions about tickets or joining SFIMA. \nAGENDA\n\n\n6:00 PM – 6:45 PM – Networking\n6:45 PM – 7:45 PM – Presentation\n7:45 PM – 8:00 PM – Q&A\n\n\n\n\n\n\n\nPlease visit our\nEventbrite page to register for this exceptional event\,\nProgrammatic Advertising 101
URL:https://sfima.com/event/programmatic-advertising-101/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events,Meetups
ATTACH;FMTTYPE=image/png:https://sfima.com/wp-content/uploads/2026/01/StackAdapt-May-21-image-scaled.png
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