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X-WR-CALNAME:South Florida Interactive Marketing Association
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X-WR-CALDESC:Events for South Florida Interactive Marketing Association
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DTSTART;TZID=America/New_York:20250313T180000
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UID:3235-1741888800-1741896000@sfima.com
SUMMARY:The End of SEO as We Know It
DESCRIPTION:It’s the end of SEO as we know it. Are you ready for what’s coming? \nThe rise of generative AI\, retrieval-augmented generation (RAG)\, \nGoogle’s Helpful Content Updates\, and AI Overviews \nis fundamentally reshaping search—and with it\, \nthe entire discipline of SEO. \nAs AI-generated content proliferates\, Google faces a core challenge: \nit cannot reliably detect AI-generated content at scale. \nInstead\, it leverages user interaction signals in context to assess content quality\, using behavioral patterns and engagement metrics to infer trustworthiness\, originality\, and value. \nTo adapt\, SEO is no longer just about optimization— \nIt’s about Relevance Engineering. \nStructuring content ecosystems that align with \nAI-driven ranking mechanisms\, ensuring that brands \nremain the most authoritative sources for their domains. \nThis session\, driven by industry leader Michael King\, \nwill provide a roadmap for navigating AI-driven search disruption\, \nhelping marketers and brands move beyond \ntraditional SEO tactics and embrace Relevance Engineering— \nensuring they remain discoverable\, authoritative\, and indispensable \nin an era where AI shapes the future of search. \n \nOn March 13th\, join ​SFIMA at General Provision \nas Michael King\, the Founder and CEO of iPullRank\, \npresents \nThe End of SEO as We Know It. \nMichael is an acclaimed international speaker who specializes in \nSEO\, content strategy\, and the impact of generative AI. \nHe collaborates with global brands such as \nSAP\, American Express\, and HSBC\, \ndelivering innovative\, data-driven marketing solutions. \nAdditionally\, in 2020\, Michael was honored as \nSearch Marketer of the Year by Search Engine Land. \nMr. King is set to release his debut book in 2026\, “The Science of SEO\,” \nwhich aims to transform our understanding of modern search engines.
URL:https://sfima.com/event/the-end-of-seo-as-we-know-it/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events,Meetups
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ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
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