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SUMMARY:From Rankings to Recommendations: How to Measure & Improve AI Visibility
DESCRIPTION:Please visit our\nEventbrite page to register for this exceptional event\,\nThe Claude Power Move\n\nFrom Rankings to Recommendations: How to Measure & Improve AI Visibility\n\n\n“You won’t be replaced by AI\, you will be replaced by someone using AI to do your job”. This session will explore how true that is! \n\n\n\n\n3 Years ago at the first conference back from covid right after ChatGPT 3.0 launch: Brett Tabke said “You won’t be replaced by AI\, you will be replaced by someone using AI to do your job”. \nThis session will explore how that is as true today as it was then. \nSEO is rapidly expanding beyond rankings and clicks. Brands now need to understand whether they appear in AI Overviews\, ChatGPT\, Gemini\, Perplexity and other answer engines\, what those systems say about them\, which sources influence the answers\, and whether any of it produces meaningful business results. \nDrawing from hands-on agency work\, Brett Tabke will walk through the practical side of AIO and GEO: building prompt sets\, measuring mentions and citations\, monitoring competitors\, identifying content and entity gaps\, tracking AI visibility by platform and location\, and turning that data into reports clients can actually understand. \nThe session will also look at what Brett calls AI “pushing”\, deliberately working to improve inaccurate\, incomplete or weak AI responses through better content\, corroborating sources\, entity signals and targeted optimization\, then repeatedly testing to see whether the answers change. \nFinally\, this is about using AI itself as part of the SEO production stack. Brett will demonstrate how LLMs can help turn raw SEO data into gap analysis\, audits\, recommendations\, client narratives and reporting\, while also generating the scripts\, tools and code needed to automate much of the process. \nThe goal isn’t another new acronym. It’s a working system for discovering how AI engines see a brand\, measuring what changes\, and using those findings to guide the next round of SEO work. \nKey Takeaways: Attendees will learn how to: \n\nBuild and maintain meaningful prompt sets instead of relying on a handful of branded queries.\nMeasure AI visibility across Google AI Overviews\, ChatGPT\, Gemini\, Perplexity and other LLM surfaces.\nTrack citations\, brand mentions\, recommendations\, competitors and changes over time.\nSeparate useful AI visibility metrics from numbers that look impressive but don’t tell you much.\nFind content\, authority\, entity and citation gaps behind weak AI responses.\nUse “AI pushing” techniques to improve what answer engines know and say about a business.\nMeasure whether those efforts actually changed subsequent AI responses.\nUse LLMs to analyze GSC\, ranking\, backlink\, technical audit and AI visibility data.\nGenerate SEO audits\, gap analyses\, recommendations and client-ready narratives with AI.\nUse AI to write small tools\, scripts and workflows that automate monitoring and reporting.\nBuild an AIO/GEO workflow that fits alongside traditional SEO instead of replacing it.\n\n\n\nThursday\, October 15tth\, from 6:00 pm to 8:00 pm at General Provision. \n\n\nABOUT BRETT \nFounder Pubcon\, WebmasterWorld\, SearchEngineWorldTabke is a 40 year tech industry veteran that was the recipient of the 2018 Lifetime achievement in SEO awards at the US Search Awards. \nTO REGISTER \nPlease visit our Eventbrite page to register for this exceptional event about programmatic advertising. SFIMA members are always FREE. Non-members and guests of members are $25. Please note that the $25 ticket fee can be applied toward a SFIMA membership. Contact board@sfima.com with questions about tickets or joining SFIMA. \nAGENDA\n\n\n6:00 PM – 6:45 PM – Networking\n6:45 PM – 7:45 PM – Presentation\n7:45 PM – 8:00 PM – Q&A\n\n\n\n\n\n\n\nPlease visit our\nEventbrite page to register for this exceptional event\,\nProgrammatic Advertising 101
URL:https://sfima.com/event/from-rankings-to-recommendations-how-to-measure-improve-ai-visibility/
CATEGORIES:Events,Meetups
ATTACH;FMTTYPE=image/png:https://sfima.com/wp-content/uploads/2026/09/Eventbrite-cover-2.png
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
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