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X-WR-CALNAME:South Florida Interactive Marketing Association
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X-WR-CALDESC:Events for South Florida Interactive Marketing Association
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DTSTART;TZID=America/New_York:20260521T180000
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UID:3385-1779386400-1779393600@sfima.com
SUMMARY:Programmatic Advertising 101
DESCRIPTION:Please visit our\nEventbrite page to register for this exceptional event\,\nProgrammatic Advertising 101\n\nDemystifying How Modern Advertising Really Works\nIn this session\, Sabrina Restrepo and Ryan Bender of StackAdapt will break down programmatic advertising in clear\, practical terms\, explaining how today’s digital ad ecosystem actually functions\, who it benefits most\, and how buying and placement have evolved since the early 2000s. This foundational discussion is designed to help brands and agencies better understand\, without the technical overwhelm\, where programmatic fits into broader marketing strategies\, from omnichannel planning to MarTech orchestration.\n\nThursday\, May 21st\, from 6:00 pm to 8:00 pm at General Provision.\n\nABOUT OUR PRESENTERS\nABOUT SABRINA\n\nSabrina is a digital marketing professional with 6+ years of experience in digital media sales\, account management\, and business development. She is passionate about creating strategic end-to-end digital marketing solutions for domestic and international clients. She has a proven track record of developing top-tier client relationships that maximize business opportunities and exceed sales goals and KPIs. She is a self-starter and team player\, adept at learning and training in skills that advance organizational and professional goals. \nABOUT RYAN\nRyan is an experienced digital media professional specializing in gaming and esports\, COPPA\, education\, and programmatic advertising. He has a demonstrated history of helping brands expand awareness by creating authentic messages for their audiences. He is highly skilled in communication strategy development\, content creation\, and brand building. Fantasy football junkie\, gamer\, and aspiring movie critic. \nTO REGISTER\nPlease visit our Eventbrite page to register for this exceptional event about programmatic advertising. SFIMA members are always FREE. Non-members and guests of members are $25. Please note that the $25 ticket fee can be applied toward a SFIMA membership. Contact board@sfima.com with questions about tickets or joining SFIMA. \nAGENDA\n\n\n6:00 PM – 6:45 PM – Networking\n6:45 PM – 7:45 PM – Presentation\n7:45 PM – 8:00 PM – Q&A\n\n\n\n\n\n\n\nPlease visit our\nEventbrite page to register for this exceptional event\,\nProgrammatic Advertising 101
URL:https://sfima.com/event/programmatic-advertising-101/
LOCATION:General Provision Downtown\, 300 Southwest 1st Avenue #suite 155\, Fort Lauderdale\, FL\, 33301\, United States
CATEGORIES:Events,Meetups
ATTACH;FMTTYPE=image/png:https://sfima.com/wp-content/uploads/2026/01/StackAdapt-May-21-image-scaled.png
ORGANIZER;CN="SFIMA":MAILTO:board@sfima.com
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