The social media revolution is opening avenues for businesses to utilize newer marketing strategies that are based on business to consumer human relations. This form of marketing is now being dubbed “Un-Marketing” since it is such a diversion from the old school methods of marketing. The new direction of business is pulling away from the 4 P’s of marketing and quickly transitioning to businesses reconnecting on a human level with the customer. The driving force behind “un-marketing” is to make great products and brands, and follow up with great customer service. Give the customers the best story to tell, making it just as much about them as your product or service, and you will win more than you lose.

Scott Stratten is a name you may not recognize right off the bat, but he is one of the top influencers in the world of Twitter – a behind-the-social-media-scene expert, and is raking in millions of views for client videos. Named as one of the top social media influencers, Scott Stratten is the President of Un-Marketing. He is an expert in viral, social, and authentic marketing, and believes that successful social media marketing is all about positioning yourself as a trustworthy expert in front of your targeted market. He believes that through this marketing strategy, when the need arises, the customer will choose your brand.

Scott Stratten’s passion for marketing is clearly evident when he is speaking on stage and preaching engagement. He is quickly becoming one of the most sought after speakers on the subject of “un-marketing”. His “Unpodcast” has been signed as the premier business podcast for the CBS network, in efforts to launch their new digital network. Stratten has made his rounds to The Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, and CNN.com, among other big named news sources. The Business Review USA named Stratten one of “America’s 10 Marketing Gurus”.

If you have not yet had a chance to witness Scott Stratten’s passion for marketing, you are in for a treat, as he will be speaking at Pubcon SFIMA Summit 2016. Stratten will deliver a major keynote in his own unique, energetic, and information rich style. The Pubcon SFIMA Summit 2015 takes place at the Fort Lauderdale Convention Center on February 24 and 25. The event will be a prime opportunity for area professionals and local marketing agencies to learn strategies from Scott Stratten and many other Pubcon leading speakers. The Pubcon SFIMA Summit 2016 is an ideal conference for an in-depth exploration of the latest marketing research and to look into the future of the Web, showcasing the industry leading individuals who use and expand upon it every day.