David Añón on Event Marketing in the Digital Age
On Thursday, July 14, South Florida Interactive Marketing Association will be having yet another much-anticipated presentation on digital marketing trends with special guest speaker David Añón.
David Añón is the VP of Marketing for eMerge Americas and is responsible for planning, developing, and implementing of all of eMerge Americas’ internal and external marketing and corporate communications activities. eMerge Americas is an annual B2B tech event held annually in Miami. The conference features the latest technology trends, global thought leaders, educational summits, startup competitions and more. Each year, the eMerge Americas conference draws in roughly 13,000 attendees and over 400 companies from over 60 countries. Prior to joining eMerge Americas, Añón held marketing and management roles at World Wrestling Entertainment, Sony and Panasonic.
In a world bombarded by ads and information, controlled by smartphones and fingertips, and by minds with short attention spans – how can businesses make their eight seconds of attention count?
The answer: Event Marketing.
David Añón will be speaking to South Florida Interactive Marketing members on event marketing in the digital age and how corporations, small businesses, and brands can survive in the digital age. South Florida Interactive Marketing Association’s July event will cover event marketing and how your business can leverage digital and social channels to make that eight-second attention span count. David Añón will walk through Emerge America’s effective event marketing strategy for creating brand awareness, converting consumers, and increasing your bottom line.
Añón will discuss the following on event marketing in the digital age:
- Why relevant content is still king
- Knowing your target audience and creating a unifying message for every channel they touch
- Nurturing the database and focusing on back-end systems
- Strategically aligning all marketing channels
The July event will take place at the Antique Car Museum in Fort Lauderdale, at 6:30 p.m. prompt. The evening begins with networking, followed by the presentation at 7:30 p.m. The event is free for South Florida IMA members. Non-members pay $39 in advance, $49 at the door. To register, please visit http://bit.ly/28PZaTE