FORT LAUDERDALE, Fla. (Aug. 25, 2016) – Disruption is changing the healthcare industry and digital marketers must respond now to the transformation. On September 8, the South Florida Interactive Marketing Association will host former IBM executive Pete Martinez, now chairman and CEO of GameChangerTec, a high-tech and scientific innovator at the intersection of health, sports, technology and big data analytics. Martinez will offer insight into how consumers are owning their own health and the ripple effect this will have in all areas of the industry from insurance to advertising and marketing.
Marketers can expect the following:
- How to change the dynamics of the healthcare business model
- Insight on the science that enables the change
- Insight on the big data technology that allows the industry to measure what was previously unmeasurable
This session is ideal for marketers, healthcare executives, and entrepreneurs interested in innovation in any industry.
Martinez will present on Thursday, September 8 at 6:30 p.m., at the Antique Car Museum in Fort Lauderdale. The evening begins with networking, followed by the presentation at 7:30 p.m. The event is free for South Florida IMA members. Non-members pay $39 in advance, $49 at the door. To register, visit http://membership.sfima.com/event-2315990/Registration.
Pete Martinez is an international entrepreneur and has led numerous high-impact initiatives in the areas of high technology, business consulting, healthcare, and education. During his 32-year tenure with IBM, Martinez served as vice president of Global Business Services and was the senior location executive for IBM South Florida. He has more than 30 patents and technical publications in the areas of healthcare, computer architecture, robotics, optical disks and display technology. Visit http://www.gamechangertec.com to learn more.
The South Florida IMA is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach County. @SFIMA