Pete Martinez serves as the Chairman and CEO of Game Changer Tec LLC; a highly innovative enterprise that meets at the intersection of Sports, Health, Technology, and Big Data Analytics. South Florida IMA welcomes Martinez as our September event guest speaker, and he will be leading a revolutionary presentation on the rebranding of healthcare – how technology becomes a disruption in an entire industry’s business model.
As marketers, we see rebranding every day; but it is just that – rebranding a brand. Martinez rebrands on a whole other level, rebranding the entire healthcare industry in order to change the way healthcare is approached, interpreted, and consumed.
Martinez will join South Florida IMA for a once-in-a-lifetime opportunity to be guided through the concept behind rebranding an entire industry’s business model due to the evolution of consumerism. His presentation will cover the following:
- Change the dynamics of the business model of healthcare
- Go into the science on why this is the right time
- What is the technology that enables this to happen – how big data has allowed industries like healthcare to understand what was previously not measurable.
Join South Florida IMA and Pete Martinez for an event on breaking the cultural habit, consumers owning their health, and the ripples that will transform healthcare insurance, healthcare technology and retail, and healthcare advertising and marketing.
The South Florida Interactive Marketing Association brings local marketing professionals and brands together to share ideas and network. If you are looking for a digital marketing networking organization in South Florida to sharpen your skills or mind, be sure to check out South Florida IMA’s membership opportunities. Follow us on Twitter @SFIMA and Instagram at SoFlo_IMA.