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President of Tandem Interactive, Lead Moderator of Pubcon

Joe Laratro

Brief info

As one of the first 100 certified Google AdWords Professionals, a contributor to the founding of the Yahoo! Strategic Provider Program, and a certified Yahoo! Strategic Provider Ambassador I continue to be on the cutting edge of industry developments.In March of 2006, I was invited, as one of only twenty professionals, to sit on the MSN adCenter Search Council.

I am an active speaker at industry events including Pubcon and Search Engine Strategies (SES) Conferences. I am the lead moderator for Pubcon and sit on the advisory board. I have also been quoted in numerous articles in Clickz, Mediapost, Search Engine Journal, Internet Retailer, eMarketer, DMNews, eWeek, MediaPost, and Target Marketing. During my career, I have serviced over 5,000 web sites spanning an array of companies including Fortune 500s, privately held mid-tier corporations, and cottage industry businesses.

Specialties: search engine marketing, search engine optimization, local search, corporate blogs, seo education, sem training, PPC management, analytics consulting