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How to Choose the Right Session at the 2016 Pubcon SFIMA Summit

How to Choose the Right Session at the 2016 Pubcon SFIMA Summit

January 24, 2016

In order to help guide you to make the right choices for the Pubcon SFIMA Summit 2016 conference, check out this overview of the who, what, when, and where of each session.

8:30 – 9:15 a.m.

Penalty Abatement: Rethinking Learning. Where: Salon A. Who: Sha Menz & Marie Haynes. What: Learn how to re-evaluate your links, get out of Google penalty situations, and the proper usage of disavow files to stop inbound problems.

AdWords Automations Using AdWords Scripts. Where: Salon B. Who: Frederick Vallaeys & Christi Olson. What: An examination of Google AdWords automation using scripts. Recommended for more advance PPC users.

Finding the Facebook Influencers. Where: Salon C. Who: Dennis Yu & Michelle Held. What: Learn how to find the right influencers to promote your products and brand.

Content Marketing: How to Become a Better Storyteller. Where: TBD. Who: Kindra Hall & Katy Katz. What: Learn how to create content that generates more leads.

9:20 – 10:10 a.m.

Reputation Management and Personal Branding. Where: Salon A. Who: Simon Heseltine & Matt Craine. What: How social media can both negatively and positively impact your brand will be discussed.

Projectory Admin. Where: Salon B. Who: Alex Harris & Theresa Baiocco-Farr. What: Learn how to convert site visits into customers.
Conversions to Conversions. Where: Salon C. Who: Lisa Buyer & Kendall Bird. What: How to balance your social media engagement goals with actual business results from social media are examined.

Hot Digital Marketing Trends and Topics 2016. Where: TBD. Who: Adam Proehl and William Leake. What: Take a look at the current best strategy options for search marketing in 2016.

10:15 – 11:30 a.m.

Keynote with Scott Stratten. Where: Salon A. Who: Scott Stratten. What: Keynote speech.

11:30 a.m. – 12:15 p.m.

Mining the Keyword Gold Mine. Where: Salon A. Who: Bill Hunt & Keith Goode. What: An examination of mining keyword data to find content and revenue opportunities.

PPC 2016 – Top Trends, Techniques, and Strategies. Where: Salon B. Who: Helen Edwards & Molly Smith. What: An examination of what’s new and hot for 2016.

Post-Modern Analytics: Social Media and Apps. Where: Salon C. Who: Mana Ionescu & Brent Rangen. What: How to make data-driven social media marketing decisions.

Marketing Automation for Ecommerce. Where: TBD. Who: Ethan Giffin. What: Email segmentation in order to drive eCommerce revenue will be discussed.

Attribution Marketing – the Final Click. Where: TBD. Who: Michael Bonfils. What: What is driving the sale on your site will be analyzed.

1:00 – 2:00 p.m.

Local Search Case Study: Miami Fishing. Where: Salon A. Who: Todd Malicoat. What: TBA.

Vertical Social Media Success – Reddit. Where: Salon A. Who: Brent Csutoras. What: How to successfully submit content to Reddit.

Creating Unforgettable PPC Ads. Where: Salon B. Who: Brad Geddes & Erin Sagin. What: How to create unforgettable PPC ads.

LinkedIn. Where: Salon C. Who: Sean Jackson & Jabez Lebret. What: How to successfully use LinkedIn.

Visual Content Marketing. Where: TBD. Who: Matt Siltala & David Snyder. What: How to use visual content to grow your brand.

2:05 – 3:05 p.m.

In-House SEO and SEO Team Building. Where: Salon A. Who: Peter Leshaw & Dave Rohrer. What: Learn what to look for in candidates as you build an in-house online marketing team.

Local Targeting from Global Reach. Where: Salon B. Who: Susan Wenograd & Bryant Goodall. What: How to reach customers both within and beyond your geo-targeted area.

Alternative Social Advertising. Where: Salon C. Who: Larry Kim & Robert Brady. What: Alternatives to Facebook for social media advertising will be discussed.

Scaling Up With High Quality Content from Within. Where: TBD. Who: Christina Baldassarre & Victoria Edwards. What: How to develop high quality content from within.

3:25 – 4:25 p.m.

Modern SEO and the Evolving Search Experience. Where: Salon A. Who: Eric Enge. What: Take a look at “what’s next: for SEO.

PPC Campaign Management. Where: Salon B. Who: John Ellis & Kin Thomas. What: Learn PPC hacks, tips, and tricks to optimize PPC campaign management.

Remarketing and Retargeting 2016. Where: Salon C. Who: Sean Dolan & Damon Gochneaur. What: New content remarketing strategies for small businesses will be discussed.

Falling in Love with Content Creation. Where: TBD. Who: Rachel Meyer & Erin Robbins O’Brien. What: How to create new and relevant content to develop strategic and effective campaigns.

4:30 – 5:25 p.m.

Link Building 2016. Where: Salon A. Who: Jennifer Vaniderstyne & Kyle Olson. What: An overview of current link building tactics.

Google Analytics and Dashboarding. Where: Salon B. Who: Jenny Halasz & Jarret Streiner. What: How to manage your Google Analytics dashboard.

Social Media Audience and Community Engagement. Where: Salon C. Who: Nikki Fica & Melissa Fach. What: An examination of engaging with your audience on social media.

Analytics. Where: TBD. Who: Rebecca Murtagh & Courtney Herda. What: How to find real-world method and tools to help grow market share and long-term relationships between customers and brands.