You Will Actually Like GA4 After You Read This Recap: UA – GA3 With Alan K’necht  On May 17th, at the Womans Club in Fort Lauderdale, the impossible happened… Alan K’necht convinced a group of digital marketers and business owners at SFIMA

On August 25, at 6:30 pm SFIMA members were treated to a personal demonstration of Clarity, the latest and greatest behavioral insights tool from Microsoft. We were joined by Sharon Peng, a Microsoft program manager, and Clarity expert.  Here’s a recap of

The pandemic impacted our professional lives more than we might realize. Being stuck in a COVID coma where pajama bottoms became the new business attire and messaging replaced gathering around the instant espresso machine left most of us feeling socially repressed. This

Look out world, because Microsoft has entered the chat…and user experience insights are about to get a little clearer. Microsoft has a new and improved behavior analytics tool called Clarity. Just as the name suggests, Clarity is here to provide webmasters and