Look out world, because Microsoft has entered the chat…and user experience insights are about to get a little clearer. Microsoft has a new and improved behavior analytics tool called Clarity. Just as the name suggests, Clarity is here to provide webmasters and digital marketers with more valuable insights into user behavior.
In short, Microsoft Clarity is a user experience insights tool that aims to help you understand how users interact with your website through navigation, interactions and clicks, and the length of user sessions.
Armed with these insights, anyone can now test and update webpages to improve user experience.
Want to know more? SFIMA is hosting an exclusive Microsoft Clarity educational event on August 25, at Sistrunk Market Place in Fort Lauderdal. The talk starts at 6:30 pm.
Is this event for digital marketers only? Not at all! Webmasters and business owners are more than welcome! If you are interested in learning more about user insight tracking and analytics, this is the digital marketing event for you.
With that in mind, here are some thoughts about what Microsoft Clarity is and why it matters.
What’s the Big Deal?
Information is power and it really is that simple. With the right kind of information at the right time, digital marketers and webmasters alike have the power to make meaningful changes to a webpage’s layout or to the content that could potentially convert a user into a customer.
Knowing where to put content, copy, or a button, for example, gives marketers the power to elevate the user experience and increase a company’s bottom line by testing new ideas confidently. Each new piece of data will increase user retention and conversion rates.
In the past, these tools required subscriptions, but now Microsoft is offering this powerful tool for free.
Microsoft Clarity Features
Put simply, Clarity has features that help third parties understand user behavior online; the best feature so far is that it’s absolutely free!
Microsoft Clarity will make analyzing your site’s performance simple with easy customizations to the features available:
- Easy-to-use dashboard for tracking and testing
- Identifying user clicks
- Analyzing scrolling behavior
- Session playback (secure and safe)
- Heatmaps that aggregate the area in which users are clicking and keeping their cursor
- Exclusive ML insights
It is also important to keep in mind that Clarity will not reduce your site’s performance, meaning visitors will not experience any difference in speed or performance.
Clarity can process more than one petabyte of data from over 100 million users per month which means the platform can support websites of any size. It doesn’t matter if you run a website with over 10,000 pages or a website with just 10, Microsoft Clarity is built to help.
How Does It Compare?
Microsoft Clarity is a newer industry-leading session recording tool that is often compared to some existing tools like HotJar and Visual Web Optimizer.
Although all these programs offer some fantastic features, they are missing 2 key ingredients that make Clarity the clear winner.
Clarity is free and a Microsoft product, which means you can rest assured that it’s backed by the same competence that has made Micorosft a household name.
But the truth is, to really understand the difference, you need to see it for yourself. Sign up for Clarity today and join us on August 25, at 6:30 pm for a full demonstration. More event details here.