Welcome to the Standing Out in a Sea of Sameness – B2B Marketing event with guest speaker Stacey Danheiser! Join SFIMA on Thursday, November 21, 2024, at 6:00 pm at General Provision Downtown. It will be an evening filled with insightful discussions, networking opportunities, and practical strategies to make your B2B marketing efforts stand out from the crowd. Learn from industry experts and connect with like-minded professionals in a relaxed and engaging atmosphere. Don’t miss this chance to elevate your B2B marketing game and set yourself apart in a sea of sameness. See you there!

Schedule of Events

6:00 pm to 7:00 pm – Networking

7:00 pm to 8:00 pm – Guest speaker Stacey Danheiser discusses Standing Out in a Sea of Sameness

8:00 pm to 9:00 pm – “Unofficial” post-event networking. Location TBD.

Key Highlights:

• Top Trends for 2025 – Discover the latest B2B marketing trends and strategies that will shape the industry in the coming year.
• What to Leave Behind – Learn which outdated practices may be holding your brand back and what to avoid going forward.
• Insights for All Marketers – Whether you’re at an agency, freelancing, or leading in-house efforts, Stacey’s insights will be practical and actionable for everyone.
• Empowering Women Entrepreneurs – As the COO of Empressa.AI, Stacey champions women entrepreneurs and will share her perspective on leveraging these trends for success.

Stacey is the author of three impactful books for B2B marketers:

• Standing Out in a Sea of Sameness: How to Differentiate Your Organization
• Value-ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions
• Look Inside: The Real Reason Your Organization Isn’t Winning the Marketing Game

You’ll want to join SFIMA on November 21st for an inspiring session that will help you make your brand stand out and thrive!

Stacey Danheiser, Founder & Chief Growth Strategist, Shake Marketing Group

Stacey Danheiser is a seasoned B2B marketing executive with a proven track record of transforming product-focused companies into customer-value-driven organizations. Over her career, she has helped more than 45 B2B enterprises build effective go-to-market strategies, achieve remarkable growth, and create high-performing marketing teams.

Her results-driven approach has led to impressive client successes, including:

• 118% YoY revenue growth
• Inc 5000 listings
• $200M+ in closed sales
• 90% marketing team retention
• 207% YoY growth in customer sweet spots

Before founding Shake Marketing Group, Stacey held marketing leadership roles at multiple Fortune 500 companies across cable, telecom, and financial services industries.

Stacey also leads the Ascend B2B Marketing Leadership Accelerator, an immersive 8-week program. These sessions empower B2B marketers to build credibility with the C-suite through customer-focused strategies that drive tangible results.

As a best-selling author, Stacey’s insights have been featured in Forrester Research, The Journal of Sales Transformation, and Winning Edge. She has shared her expertise at events with the Business Marketing Association, the University of Colorado LEEDS, Hays, and the Jack Welch Management Institute. She has also been featured in over 40 marketing and business podcasts.