Stop Doing Boring Digital PR Campaigns
May 22 6:00 pm - 8:00 pm
Discover why 97% of Digital PR campaigns fail to earn backlinks. Based on a proprietary analysis of 5,000+ Fractl campaigns, this session uncovers the key ingredients behind viral brand content: emotionally compelling hooks, authoritative data, and strong storytelling. Through a data-driven review of top-performing and underperforming campaigns for Fortune 500s and SMBs, we’ll explore the strategies, visualizations, and hooks that drive journalist coverage and audience engagement.
Join SFIMA on Thursday, May 22, 2025 from 6:00 pm to 8:00 pm at General Provision as Nicole Franco, Head of Digital PR and AI Innovation at Fractl, presents Stop Doing Boring Digital PR Campaigns: Data-Backed Strategies for Links, Traffic & SEO Wins.
About Nicole:
Nicole Franco is the Head of Digital PR, AI Innovation at Fractl, the #1 Content Marketing Agency ranked on the Clutch Leaders Matrix, among 30k listed firms. With over 6 years of Digital PR experience at Fractl, Nicole has pioneered AI-powered strategies and data-driven storytelling to secure top-tier media placements for Fortune 500 brands and SMBs in leading publishers including CNN, The Wall Street Journal, Business Insider, CBS, and more. Nicole’s PR research and insights have been showcased on BuzzStream, BuzzSumo, Muckrack, Search Engine Watch, and PR Daily.
6:00 pm to 6:45 pm – Networking.
6:45 pm to 7:45 pm – Presentation.
7:45 pm to 8:00 pm – Final questions and close.
8:00 pm to ? – Post-event networking. Stay tuned for details on the venue!