Transform your marketing ROI by bridging direct mail and digital marketing. Join SFIMA on November 20th, 2025, for an exclusive evening with Steven Mills, USPS Director of Mailing Services, Product Management, as he shares proven omni-channel strategies to create seamless customer experiences and drive measurable results.

What You’ll Learn at This Fort Lauderdale Marketing Event:

• How to integrate USPS Informed Delivery with digital marketing campaigns
• Omni-channel marketing tactics that increase customer lifetime value
• Real-world case studies of successful mail-to-digital conversions
• Cost-effective strategies for First-Class Mail and Marketing Mail optimization
• Advanced segmentation techniques for catalog and periodical campaigns

Featured Speaker: Steven Mills, USPS Product Management

With 25 years of USPS expertise, Steven Mills led the national rollout of USPS Connect Local and currently drives innovation in omni-channel marketing education. Steven oversees mailing strategies across First-Class Mail, Marketing Mail, Catalogs, and Periodicals, helping businesses energize their marketing through product improvement, standardization, and mailing incentives.

Event Details:

Date:

Thursday, November 20, 2025

Time:

6:00 PM to 8:00 PM

Location:

General Provision, 300 SW 1st Avenue, Fort Lauderdale, FL 33301

Schedule:

6:00 PM to 6:45 PM | Pre-event networking with appetizers

6:45 PM to 7:45 PM | Presentation and interactive Q&A with Steven Mills

7:45 PM to 8:00 PM | Post-event networking

Pricing:

FREE for SFIMA Members | $25 for Non-Members

About SFIMA Marketing Events

Since 2004, the South Florida Interactive Marketing Association (SFIMA) has connected marketing professionals and business owners across Broward County, Miami-Dade County, and Palm Beach County. Our monthly educational events in Fort Lauderdale deliver actionable digital marketing insights, premium networking opportunities, and career-advancing connections with industry leaders.

Whether you’re a marketing professional looking to expand your omni-channel expertise or a business owner seeking cost-effective customer engagement strategies, this South Florida marketing event offers practical insights you can implement immediately.

Register Now – Limited Seating Available

Don’t miss this opportunity to learn from a USPS industry leader and connect with South Florida’s top marketing professionals. Reserve your spot today!

Limited capacity ensures personalized attention and networking quality. This workshop fills quickly. Fort Lauderdale’s marketing community knows value when they see it!

[Reserve Your Spot Now]

[Join SFIMA for Free Access]