AI for Marketing and Sales Master Class

How to Use AI Tools Such as ChatGPT to Create Smarter and More Engaging Marketing Content

The introduction of ChatGPT in late 2022 took the business world by storm. This free tool uses artificial intelligence to create high-quality original content in seconds. In its first five days, more than a million users tried this emerging technology. Its speed and simplicity caused companies of all sizes to rethink how they conduct business and market themselves. Small businesses in particular can benefit from generative AI to save time and money and accelerate their growth. But they need a User’s Guide. That’s the goal of this dynamic webinar led by BizHack Founder and CEO Dan Grech. He’ll provide concrete tips and tools for using AI Tools to gain a competitive edge, such as:

• How to use ChatGPT to create great content
• The risks associated with leaning too heavily on AI for content creation
• Lesser known tools to generate high-quality text for your small business

The session will feature best practices and case studies for using ChatGPT to create huge amounts of high-quality marketing and promotional content in seconds at little to no cost. It’s a once-in-a-generation opportunity for small businesses to access content creation tools that can drive business growth and competitive advantage.

If you have issues registering, please email board@sfima.com.

About Dan Grech, Founder and CEO of BizHack Academy

Dan Grech is the founder and CEO of BizHack Academy, whose mission is to give 10,000 underserved small businesses a simpler way to grow. Dan is a Pulitzer Prize-winning former NPR and PBS journalist turned entrepreneur and educator. He is the grandson of a Philadelphia public school science teacher and of a professional soccer coach in La Liga in Spain, and he carries forward a family legacy of teaching, coaching and entrepreneurship. Dan trains business owners in the Lead Building System™, a proven process for online lead generation, and the Thought Leadership Pyramid™, a systematic approach to content marketing. Past career highlights include as the head of growth at two software startups and as senior director of digital marketing the nation’s largest Hispanic-owned energy company. He helped take OfferCraft, a gamification SaaS company in the hospitality industry, from pre-revenue to a $2.5M run rate in just two years, culminating in an acquisition. During his 15-year career as a journalist, he was a correspondent for NPR’s Marketplace and PBS’s Nightly Business Report; the News Director at Miami’s NPR station; and a reporter at The Washington Post, The Boston Globe and The Miami Herald. He co-hosted one of the nation’s first podcasts, Under the Sun. Dan is an active member of the South Florida startup ecosystem. He started a scholarship program at BizHack for minority- and women-owned businesses that has given out more than $250,000 in training to 125+ entrepreneurs. And he’s mentored entrepreneurs at Babson College’s WIN Lab, StartUP FIU, The Idea Center at Miami Dade College, and the Innovation Hub at Broward College. Dan has taught at top universities including Princeton, Columbia and University of Miami. He’s a graduate of Princeton University; has an MFA in nonfiction storytelling and a Masters in Spanish-language journalism; and was a Fulbright scholar in Argentina. He completed the Goldman Sachs 10,000 Small Business program in 2019 (Miami Cohort 18). Dan is a dual citizen of the U.S. and Spain. He lives in Miami with his wife Gretchen Beesing, CEO of the nonprofit Catalyst Miami, and he has two children, Iris and Henry. Fun fact about Dan: he’s performed for more than a decade in the Miami improv comedy troupe Chasing Tales.

About BizHack Academy

BizHack’s mission is to help businesses to grow faster. The company specializes in offering Fractional CMOs — part-time outsourced heads of marketing — who provide strategy, leadership, and accountability, and can guide businesses from founder-led marketing to a fully-fledged marketing department. With substantial C-Suite experience, each Fractional CMOs help both develop a strategy and manage its successful implementation, and at a fraction of the cost of a full-time CMO. Dan Grech, BizHack’s founder and CEO, is a Pulitzer Prize-winning former journalist turned entrepreneur and educator, who carries a legacy of teaching, coaching, and entrepreneurship from his grandfathers, a public school science teacher and a professional soccer coach. Past career highlights include leading growth at two software startups, serving as senior director of digital marketing at a large energy company, and taking a hospitality industry SaaS company from pre-revenue to a $2.5M run rate in two years, ultimately leading to an acquisition. The BizHack team comprises over 60 seasoned Fractional CMOs, each selected for their unique expertise across various industries and desire to give back to the local community. They are supported in their work by a broad network of marketing specialists within the BizHack network. Additionally, BizHack upskills client marketing staff through a range of courses, from digital marketing to the latest AI tools application. BizHack has been a catalyst in the digital growth of businesses in Miami-Dade County and globally and has provided over $300,000 in scholarships to more than 150 BIPOC and women-owned businesses. Clients range from startups to Fortune 500 companies, including NBCUniversal, Novartis, and Royal Caribbean. Bizhack has been honored with awards from the American Marketing Association and Ragan’s PR Daily, recognized as a Top Startup by The Miami Herald, and was named a 2023 Minority-Owned Business of the Year in the American Business Awards. For more information, visit www.bizhack.com or contact info@bizhack.com. Tel (786) 664-7324.

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