Join Us and Discover New User Behavior Insights

Wondering how visitors are interacting and engaging with your website?  Wanting to know where bottlenecks are occurring in your conversion funnel?

You need CLARITY! Join South Florida IMA for our August event as we welcome Sharon Peng from Microsoft as she shares insights from one of newest and best free tools available to digital marketers: Microsoft Clarity.

What is and is not working for visitors? How can you optimize your website to hit conversions and business metrics?

In this talk, we will dig into user behavior analytics – why they’re essential to optimizing your user experience, which tools / techniques you should be leveraging, and how to combine it all to hit your goals.

And you’ll get a sneak peek into Microsoft Clarity, one of the most important free tools to be released since Google Analytics in 2004.

Understanding your users and how they experience your website is critical. Join us and discover how you can stop guessing and “get clarity.”