Overcoming Online Advertising Restrictions in Modern Industries
November 16, 2023
6:30 pm - 9:30 pm
Venue: Fort Lauderdale Woman’s Club
UPDATE: As of 11-16-23, we plan to hold this event as scheduled.
Laws are changing for alternative health, but digital advertising restrictions have not yet caught up, causing marketers the need to create new tactics to reach their target audience.
There are 38 states and the District of Columbia which allow the medical use of cannabis products. It is a $33 billion dollar industry that is restricted from advertising.
Hemp is legal in 50 states. In its 2023 National Hemp Report released in April, the USDA valued total hemp production in 2022 at $238 million. Yet, CBD/HEMP products are still restricted from advertising.
South Florida is one of the biggest markets for medical spas. There are numerous restrictions on how to advertise legal non-invasive procedures such as botox, weight loss (semaglutide – hot topic), TRT/HRT and more.
If not done correctly, businesses risk their accounts getting banned from Meta and Google.
Your business does not have to be in a restricted vertical to use these tactics. Maybe your current advertising channels are exhausted? Or maybe your current tactics could use a little refreshing? This presentation may give you new ideas and strategies to explore.
This event will be moderated by Monica Ruiz with speakers Masha Ty and Hillary Small.
Monica Ruiz, Monetize Social
About the Speakers:
Masha Ty, ACS Laboratory
Corporate Growth & Education, ACS Laboratory | CVO, Extract Collective & CannaFamilia ™
For over 20 years, Masha Ty resolved major challenges for Fortune 500 companies in the areas of Omnichannel Marketing, eCommerce, Application Development, Compliance, Talent Acquisition, Resource Planning and Brand Activations. She brings all that passion and experience to cannabis and psychedelics.
At ACS Laboratory, working across the business for cannabis, hemp, mushroom and kratom compliance, Masha stays on top of legal, scientific and product development, helping to drive corporate growth and education through client acquisition and retention.
Masha co-founded Extract Collective and CannaFamilia™ – both focus on consumer/patient navigation and well-being education through experiential events, and in a post-Covid world through pre-recorded TV quality variety shows in the Spanish Language (CannaFamilia ™).
Hillary Small, The MedSpa Society
Hillary Small, founder of The MedSpa Society and marketing industry veteran, has helped dozens of businesses capture their market share and rise to success.
After 15 years working in advertising agencies, Hillary saw firsthand how frustrating it was for her clients to stay on top of their marketing all while trying to run and grow a successful business. Without someone in-house to manage everything it was nearly impossible to keep up with and maintain a marketing strategy that actually delivered results.
Recognizing their frustration, she started a boutique consulting agency and helped her clients develop brand and marketing strategies through processes she created to gain deep operational knowledge of their business.
Five years ago she transitioned her companies’ focus to Medical Aesthetics, Anti-aging and Wellness industries and has worked with some of the top providers to develop long-term sustainable growth strategies for their practices. Through her experience and relationships with industry insiders, she has assisted with the development and marketing of multi-unit practices and has driven single practices to tremendous revenue growth.
Now with The MedSpa Society Hillary and her team are able to provide marketing and operations intelligence and services, at a much larger scale, to help support the growth of practices of all shapes and sizes. Hillary and her team take the guesswork out of finding the right partners for all your operational and marketing needs and assist with everything from business operations, brand creation, Website development, SEO, and on-going strategy.
Attention Members: Please log in for access to member pricing for this event.