Navigating the Digital Age: Strategies and Impacts for Industries Restricted from Online Advertising

Laws are changing for alternative health, but digital advertising restrictions have yet to catch up, causing marketers to create new tactics to reach their target audience. CBD is legal, but you cannot advertise CBD products. South Florida is one of the biggest markets for medical spas. There are numerous restrictions on how to advertise legal non-invasive procedures such as Botox, weight loss (including semaglutide, which is currently a hot topic), TRT/HRT, and more. If the proper steps are not taken, the laws are not followed, or anything is not done correctly, businesses risk their accounts getting banned from Meta and Google. Learn more about this topic from Masha Ty of ACS Lab and Hillary Small of The Med Spa Society.

This event will be moderated by Monica Ruiz.

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