Traveling Through Measurement with JetBlue Travel Products, Havas, and Norwegian - Hosted by VideoAmp and SFIMA
March 16, 2023
7:00 pm - 10:00 pm
Venue: Strawberry Moon
Join us as we welcome media experts from Jet Blue, Norwegian and Havas Media for a peek inside the cockpit of some the world’s largest travel brands. Our panel will share how they navigate today’s omni-channel media landscape using high-quality data and analytics-driven insights.
This oh-so-SoFla panel event will take place at the exciting new venue, Strawberry Moon, located at the Good Time Hotel in Miami Beach. SFIMA is pleased to welcome VideoAmp as the presenting sponsor for the event.
What You’ll Learn
As media habits continue to splinter, getting detailed attribution data has never been more important or more difficult. In the high-stakes world of travel advertising, big budgets are expected to produce big results. Knowing exactly which channels are working best help you better plan and quickly react to market shifts. Discover the latest techniques and technologies these pros are using to monitor and weaponize their data to maximize ROAS.
About Our Sponsor
VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. Agencies, brands and publishers leverage VideoAmp’s privacy-first suite of solutions to gain a true deduplicated read of performance across linear TV, streaming and digital media. Connecting the dots between ad exposures, audiences and outcomes.
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