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Communication and Public Relations Strategist | Creative Thinker | Purpose-driven | SFIMA Board Member

Lilia Pozos

Brief info

I am an Award-winning, purpose-driven and multilingual professional in Strategic Communication, Public Relations and Digital Marketing with more than 9 years of experience in industries like tourism, entertainment, luxury, lifestyle, wines & spirits and social entrepreneurship.

I have worked for brands such as Chivas Regal, Twitter, Apple, Latin GRAMMYs, E! Entertainment Television, Univision, International Luxury Travel Market, 500 Startups, Becara, and Dupuis, among others.

I was the leader of the Public Relations campaign “The Venture by Chivas Regal” which won first place in the “Change Communication” category at the 2015 Latin American Excellence Awards.

I have expertise in pitching media, writing press releases, and coordinating interviews. Some of the personalities I have worked with include Javier Bardem, Oscar Isaac, Alexandra Park, William Moseley and C-level executives. I have deep expertise in ideating, planning, producing and hosting events of any size.

I was part of the leading team of the #BizHackLive Webinar Series in partnership with the office of the Miami-Dade Mayor Daniella Levine Cava initiative which won an American Marketing Association Award and two Honorable Mentions for PR Daily.

I hold a Bachelor’s Degree in Communication Sciences from Tecnologico de Monterrey University. I have a Certification in Strategic Planning from the Anahuac University of Mexico City, a Certification in Digital Marketing from BizHack Academy. I am also graduate from CLEAR, a Climate Change and community leadership program by the NGO Catalyst Miami, graduated from CREATE, a program for entrepreneurs by The Idea Center at Miami-Dade College, and Certified Climate Change Speaker from The Cleo Institute and a Certified Climate Reality Leader by The Climate Reality Project led by former Vice-President Al Gore.

I also founded a social endeavor called Your Green Mermaid in 2019, a bilingual digital platform about environmental education, plastic pollution, toxic ingredients, and sustainable lifestyle. I organize educational events and workshops for the Miami community where I talk about these topics and encourage people to reduce their waste. I recently launched my line of eco-friendly and sustainably sourced products made in the U.S. by hand.

I follow a vegan lifestyle. I enjoy dancing, fitness, volunteering, traveling and creating meaningful multicultural connections.