FORT LAUDERDALE, Fla. (July 28, 2016) – The future of a company’s brand lies in the experiences Millennials have with it and are motivated to share. Global thought leader and best-selling author, Brian Solis, will discuss why when he presents on August 11 at the South Florida Interactive Marketing Association. Solis will explain why experiences matter, what an “experience” even means, and how companies can get better at creating them for a new generation of customers.
Marketers today are caught in a “Catch-22” of using new technology to be more creative and relevant, while also providing the content customers need to fully engage and align with a brand. Solis believes marketers represent the future of what he calls “experience architecture.”
He will reveal the following to help them take on the challenge:
- How to design a desired, meaningful and uniform experience in a fun way
- Using empathy and new perspectives to unlock creativity and innovation
- How our own experiences get in the way of designing for people who are not like us
- The humanity of human-centered design in all you do
The session is ideal for marketers, senior executives, and entrepreneurs of any size organization.
Solis will present on Thursday, August 11 at 6:30 p.m., at the Antique Car Museum in Fort Lauderdale. The evening begins with networking, followed by the presentation at 7:30 p.m. The event is free for South Florida IMA members. Non-members pay $39 in advance, $49 at the door. To register, visit https://www.sfima.com/event/brian-solis-x-marks-the-spot/.
Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He studies the effects of disruptive technology on business and society. He has a special ability to humanize these incredible trends to help us see how technology and people are changing and what to do about it. Solis has authored several best-selling books, including What’s The Future of Business (WTF); The End of Business As Usual; and Engage!. His latest book, X, explores the intersection of where business meets design to create engaging and meaningful experiences. Visit http://www.briansolis.com to learn more.
The South Florida IMA is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach County. @SFIMA
Media contact: Jennifer Hudson
pr@sfima.com, 305.333.0315