Most brands approach Reddit like every other platform, and that’s why they fail.

Description:

Reddit rewards patience, authenticity, and community understanding over content volume and promotional tactics. This framework breaks your first three months into manageable phases.

• Month one focuses on becoming a Redditor, learning the culture, and building initial karma.
• Month two shifts to research, identifying target communities, and engaging through  Reddit comments.
• Month three introduces strategic participation, testing content approaches, and establishing your brand voice in ways the community accepts.

We’ll cover karma building mechanics, the comment-first philosophy, timing strategies, and what metrics actually matter in those critical early months.

Ideal For:
Brand teams and agencies preparing to launch Reddit presence who want a realistic roadmap that prevents costly mistakes and sets proper expectations with stakeholders.

Presented by:
Brent Csutoras, CEO of OGSMedia

About Brent:
Brent has been on Reddit since 2006, back when most people thought it was just a weird message board. Through OGS Media, he has helped Fortune 100 brands and skeptical CMOs navigate one of the most misunderstood platforms online, treating it like the networking event it actually is, not another advertising channel.

Date:
Thursday, January 15, 2026

Time:
6:00 pm to 8:00 pm

Location:
General Provision, Fort Lauderdale

Tickets:
SFIMA Members are FREE, non-members pay only $25
Ask about applying your ticket price toward a SFIMA membership.

To Register, Please Visit Our Eventbrite Page.
SFIMA members use code SFIMA.
Membership will be checked at the door.